Specializes in marketing planning and strategy, brand development, content strategy and development, integrated marketing, lead generation, digital marketing, and marketing technologies. Assists companies in refining their marketing strategies, implementing them effectively, and tracking measurable results. Humana, Inc. (Healthcare)• Enhanced employer brand and ability to attract top talent with the development of an employee value proposition, and recruitment strategies for Humana’s in-home care subsidiary, SeniorBridge.• Conducted competitive analysis and employee research, created personas, and developed a multi-channel, digital marketing plan and toolkit for the company’s recruitment efforts.Aetna (Healthcare)• Developed and executed direct marketing strategies for Aetna’s Medicare enrollment. Orchestrated planning and strategy, creative briefs, brand/product messaging, segmentation, list procurement, copy, design, scheduling, branding/messaging, CMS approvals, production, deployment, A/B testing, and reporting. Young Presidents Organization (Non-Profit)• Deployed a new technology solution that significantly improved department efficiencies. As subject matter expert oversaw requirements gathering and documentation, vendor selection, data cleansing/enhancement, and documenting new processes for internal users.KinderCare Education (Education)• Identified the company’s ideal customer profile (ICP) by analyzing firmographic data and developed lead grading and scoring methodology for Pardot.

Managed development and execution of joint marketing campaigns with KPMG’s alliance partners and sales enablement. • Collaborated closely with the firm’s technology partners to develop annual marketing plans, go-to-market strategies, and co-branded share forums, trade shows, webinars, and account-based meetings/events.• Oversaw development of emails, direct mail, thought leadership materials, sales flyers, blog articles, and social media.

Safeway Stores, Inc. (Retail)• Helped Safeway Stores achieve 110% of their grocery delivery sales objectives. Defined email marketing goals, metrics, targeting parameters, list selection, creative development, email design, approval process, production, QA, and KPIs. Used a “test and learn” approach to optimize campaign results.

Worked with senior Sales and Marketing Management to develop B2C, multi-channel direct response campaigns, achieving regional sales goals for the company’s property and casualty products.• Oversaw the development, execution, and optimization of integrated marketing campaigns utilizing direct mail, email, DRTV, radio, print, display advertising, search, SEO, and free-standing inserts. Achieved lead and CPL goals.• Developed profitable and compliant direct mail programs and multi-variant testing to achieve revenue objectives.

Generated $44 M in revenue and doubled market share leading field marketing for North America. • Developed the organization’s first sales pipeline and lead nurturing strategy for all stages of the sales funnel from the ground up.• Central .• Hired, trained, and led a new team of 17 inside sales representatives.• Designed and implemented the company’s first global marketing database, marketing automation tool, and CRM system (Salesforce/Pardot), creating a 360-degree view of the customer and visibility into program performance. Hired and managed a team of system integrators, a database manager, and analytical consultants.