* Founding member of a new campaign platform that brings omni-channel experiences to users across 32 countries and 650+ retailers.* Established guidelines and policy to ramp up from 80 to 200 campaigns in 6 months. * Develop processes and templates for regional team to run local campaigns.* Manage launch timeline and cross-functional deliverables.* Implement campaign framework into SFDC and automate campaign execution process, shortening execution time from 3 months to 3 weeks.* Develop integrated marketing plans and themes with partners on premier campaigns, resulting in 11% sales uplift. * Build Play Promotion Platform (P3) feature roadmap, prioritize features, and communicate with executive stakeholders and cross-functional teams.

• Owned content marketing strategy and execution of partner campaigns. • Manage overall programs budget and work with cross-functional digital marketing and events team members to execute campaigns.• Co-developed joint campaigns with key partners (Alliances and System Integrator) that resulted in 20% partner growth.• Drove major NetApp and partner events and trade shows. Led onsite social media programs to generate leads and awareness. Increased LinkedIn followers by 100%. Increased twitter followers by 41% in 3 months.• Implemented a new partner portal for communications to all partner types that reaches 20K partners.• Developed dashboards for reporting campaign results. Made metric-driven improvement (increased partner registration by 20%, increased readership by 15% in one quarter)• Aligned partner requirements with internal organizations to ensure timely go-to-market strategies, cutting sales cycle by 30%.• Generated vertical campaigns (Tech Refresh, MidSize Business, Flash, and Cloud) that results in ~ $50mil. in revenues.

• Implemented a new portal for communications to internal sales teams and all partner types that reaches 20K users.• Produced global newsletter by collaborating with geo stakeholders, localization teams, and field marketing teams. Managed newsletter editorial calendar.• Led Social Media Programs to build brand awareness and increase engagement with industry influencers. 100% increase in Linkedin followers and 41% increase in twitter followers. • Became a social media ambassador; trained internal teams and provide guidance to use social media to amplify marketing messages and programs.• Led a cross-functional team to refresh www.netapp.com landing pages to generate awareness and leads. Managed editorial calendar for content marketing. • Created data-driven email campaigns that targeted specific customer types by segmenting customer databases• Spear-headed contact database integrity projects, and increased open rates in email campaigns from 13% to 20%. Contributed to SFDC implementation and developed process for contact management.• Generated specific demand generation campaigns for integrated marketing programs.• Qualified vendors, negotiated master service contracts, and managed email marketing vendors for global teams’ deployment.

• Built NetApp’s first generation worldwide channel program in 2006: increase channel business from 50% to 85% from 2006 to 2009.• Developed global program framework: partner requirements, benefits, incentives, training, MDF funds, rebates structure. Aligned with global channel program teams. Developed and manage annual roadmap to enhance program for evolving partner landscape.• Conducted partner listening program to get feedback and measure program effectives. Managed closed-loop action plans for internal teams, including marketing, program, operations, and services.• Hosted partner advisory councils for top partners to align partner and customer requirements.

• Developed and maintained the channel programs: define criteria; set requirement (grew partners by 10%).• Optimized channel engagement framework and maintained dashboards for reporting and continuous improvement.• Worked closely with global operations teams in driving policies, processes, and services to increase sales productivity by 5%.