Judy Lin Email and Phone Number

Founded in 2004, Digital Marketing Doctor Agency is a distinctive interactive marketing agency that serves medical doctors and private practices by optimizing smart digital marketing strategies and generating patient leads.We offer branding strategies, video/content marketing, web design/management, Paid Search, Search Engine Optimization, social media, online advertising and mainly patient lead generation. We are a diverse group of people with specialized skills and strong professional backgrounds.

Contract

Spearheaded all search engine campaigns for connect articles by driving paid search traffic thru Google & Yahoo search engines. Identified business goals to optimize clicks, PVPCs, conversions, & generate highest yield & profitability per article and per campaign. Lead, facilitated and managed a team of five in the production of 300 connect articles on health & wellness channels per month. Created, analyzed, and measured over 103 Adwords campaigns or 4,000+ premium and connect articles for paid search. Managed editorial, production, and Adwords campaigns on daily basis. Wrote effective adcopy, ad variations, targeted relevant keywords, and collaborated with third party service provider for data gathering and optimization. Tracked, strategized, & measured metrics & A/B testing for each campaign adgroup, and success rate. Evaluated traffic performance of campaigns and ROI targets/results. Analyzed daily traffic performance reports and ad hoc reports. Monitored daily paid search results and issued any remedies for low performing campaigns. Initiated Premium Conversion Plan to upgrade content of articles to higher performing status. Assigned taxonomy terms to articles that will optimized pageviews and generate SEO traffic.

· Interactive Marketing: Identified, developed and executed Affiliate Programs, Referral Programs, freemium campaigns & other internet strategies to capture customer acquisitions and increase users. Tested and created various types of messaging, PPC campaigns, blogging, and designed community forums as a way to promote loyalty and advocacy for the brand. Developed strategic online tactics, ad placements, POS email campaigns, and private-labeled platforms. Tracked website metrics, trends, and payment transaction flows. Designed, tested, and tracked success of landing pages, shopping carts, web banners, trial periods, and other promotional campaigns.

Spearheaded & oversaw all aspects of Marketing Dept: Advertising/Promotions, Website/E-commerce, Media Relations, Business Development, Creative Productions, & Partnerships. Created ad campaigns for new spa locations in Brea, Corona, Valencia, & Hermosa Beach. Managed & faciliated daily marketing operations, media buys, & marketing budget.

Management: Managed the regional offices of Southern California in Ontario, Pasadena, and Irvine in proposal process & production. Oversaw client tracking, leads, database management in project data and imagery. Wrote business plans and devised systematic processes for proposal approach and standardization. Devised a strategic process tool in determining targeted clients. Managed a team of three in internal support staff for proposals and business development effort.Business Development: Tracked client leads with Market Leaders, IMS listing, websites, and other advertising mediums. Developed market-specific matrices of client targets, status, and results of wins, losses, shortlists, and awards.Marketing: Identified market segments of Higher Ed, K-12, Municipal, and Healthcare as core marketplaces of focus and how to better service clients in these industries. Stayed abreast of any technology, educational, or current trends in learning environments.

· Identified targeted markets; developed marketing collateral; built clientele base, corporate image, product offering, pricing, distribution channels, & value-added services· Business Development/ Relationship Building · Strategic Planning; formed strategic alliances and third-party relationships· Internet Marketing (Management of search engines, key words, firm description & monthly reports and click-throughs)· Corporate Case Studies · Public Relations (Press releases, copywriting, articles, ad campaigns, & promotions)· Proposal/Grant Writing (Educational state funding over $11 million/yr.)

Responsible for all marketing efforts including advertising, sales, and promotions. Wrote all business/marketing plans, partnership agreements, and funding proposals. Managed five direct reports. Extensive market research on smartcard, POS industries, and existing/3G wireless technologies. Compiled comparative analysis of competing terminals, the top 10 marketshares, and payment trends in the US. Devised corporate product offering, pricing plans, and technical services. Responsible for all product literature, website content, customer surveys, and market analysis for beta testing and customized projects. Negotiated price points for procurements and structured pricing plans for resellers and endusers; Established profit-sharing and channels of revenue streams for product package.