Judy Markoe Email & Phone Number

Washington, DC

As Principal for Big Picture Marketing Consulting, I assess, create and enhance brands with marketing and public relations plans, brand and communications audits, research, website assessments and have implemented marketing strategies for: - Johns Hopkins University (JHU) Engineering Programs for Professionals- World Presidents’ Organization- NAFSA.

Attending networking events and sharing insights with groupResearching industry leaders and sharing learningTracking industry trends and identifying how/if they apply to the Metro DC areaParticipating in other industry discussions members bring to the group

Washington D.C. Metro Area

Various positions in the American Advertising Federation (AAF DC--formerly AD Club of Metropolitan Washington) including President, ADDY chair, VP Programs, Board of Directors, ADDY judging, Eye Opener chair, co-chair of the Public Service committee and now President of the AAF DC Foundation.

Responsible for most aspects of marketing. brand development and overhaul, marketing plans, communications audits, research, logo development, corporate identity, public relations, websites, SEO, social media, print and electronic advertising and communications. - Association of Language Companies: updated and improved all data systems, created a new.

I created systems and an infrastructure to provide public relations and marketing support for 14 offices across the nation. Developed a national media plan and two industry specific plans, including one campaign to target the high technology industry. Redesigned two major reports that were released nationwide and on the web and resulted in top of fold.

I led a strategic and integrated campaign, which repositioned the image of the American Association of University Women (AAUW) and the AAUW Educational Foundation. Released Shortchanging Girls, Shortchanging America, a report about girls and school and followed up with related reports for five years.- Media relations operation grew from 200 press clips a.

At the University of Maryland University College (UMUC), I oversaw all marketing, advertising and communications. I modernized publications, created the first integrated advertising and marketing campaign, built a database to track and analyze inquiries in order to convert them to students. Increased enrollments for five semesters, increased inquiries as.

I oversaw all noncredit courses, seminars, conferences and the Whispering Pines Conference Center. This included almost a thousand programs a year and their management and marketing. In a recession, we increased attendance by creating a respected and consistent brand and by affiliating with organizations and businesses to bring their education in-house as.

Responsible for the implementation and analysis of programs, staff, costs, procedures, organization, marketing and promotion for the division of Continuing Education and over 200 programs a year.- Developed a corporate identity program and campaign for Continuing Education which included direct mail, advertising and reengineering of all publications.

Bachelor'S Degree

Activities and Societies: Class officer-four years, Chair of the Student Union Board

Ms, Student Personnel In Higher Education, Counseling

Bs, Education

Education record