Judy Nicholls Email & Phone Number

Los Angeles, Ca, Us

Washington D.C. Metro Area

Consulting with private business with a focus on strategies to increase market share, revenue, profit, and brand awareness. Current client is GHS Aviation Group. • Consulting with CEO on growth managment, business analysis & insights, marketing strategy & execution, expansion of services/markets, integration of company departments, brand consistency, and sales growth.• Revitalized 7,000+ Customer Relationship Management (CRM) data base and segmented by target markets, client demographics, and forecasted business needs.• Developed and deployed interactive client surveys (avg. response rate 69%) to identify current/future business needs, client preferences/satisfaction, and to increase client acquisition and retention rates.•Designed and deployed a re-branded, state-of-the-art, interactive corporate website focused exclusively on the diverse needs of both internal and external user groups.•Generated growth in market penetration, contributed to incremental revenue (+40%), new product and service offerings, intra-departmental integration, focused/consistent client and potential client contact, brand awareness and brand consistency.

Anaheim, California

Responsible for the creation, implementation, and expansion of a new sales division for the company which targeted the hospitality and school markets nationwide. P&L responsibility.• Increased revenue by $10M+ in existing market through focused business analysis and new marketing strategy.• Increased revenue by 97% within a 2 year period to the California school market. • Grew apparel/uniform division's new customer base to 1,000+. • Strategic planning included identifying new markets, market segmentation, sourcing new products, establishing supply chains, and setting competitive pricing. • Developed national marketing program which included website presence, collateral material, trade show participation, and telemarketing. Expanded company’s Southern California bridal market through leveraging existing contacts within the hospitality industry to assist in building new relationships in the bridal consultant industry. • $.5 million+ incremental revenue generated through implementing a new electronicallydelivered gift card / referral fee promotion.Directed community relations and public relations campaigns to demonstrate civic responsibility and to increase brand awareness.• Participated in raising over $3 million as a committee member responsible for the event strategy & planning for Dux-in-Tux, a special event featuring the Anaheim Ducks. • Coordinated pre-event and event schedules/needs for 16 Anaheim Ducks Casino Night and Dux-in-Tux events. Created themed player attire enhancing team presentation to both the public and the media. • Collected 25,000+ toys for the United States Marine Corps “Toys for Tots” program. Coordinated Southern CA programs for Friar Tux Shop, BJ’s Restaurant and Brewhouse, and 24 Hour Fitness.

Mba Classes - Current

Classes completed: • Marketing Management • Internet & Social Media Marketing • International Marketing • Designing and Managing Value.

Ms, Counselor Education/School Counseling And Guidance Services

Bs, Education

Digital Transformation: Leading People, Data And Technology

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics