Growing our distribution channel.

For Series A vision-based AI start-up, built marketing function from the ground up, including demand generation, brand, and product marketing. Results included generating 80% of the sales pipeline and 33% of customers.

Head of marketing for Series B startup. Executed Account Based Marketing, brand and positioning, product marketing and demand generation.

Built and led the team responsible for product marketing, partner marketing, and design for Series B Privacy Software Start-Up. Conducted market research and brought to market product packages, created content across the funnel including digital content, webinars, and events and improved social media presence.

Head of marketing and product management for blockchain start-up.

Created and implemented marketing strategy for Huron's higher education technology implementation practice.

Responsible for developing and executing marketing strategy for 70 person start-up company:- Developing and implementing branding and identity including new logos, new website, new advertising and new trade show booths- Implementing content marketing program including blogs, emails, social media and SEO. - Developed program to acquire, measure and track leads- Managed team including trade show and event planner and content manager- Developed competitive analysis program including developing metrics, sales tools and conducting market research

Leading key marketing initiatives for Global Marketing group of Fortune 1000 company:- Implemented a company-wide competitive analysis program- Project managed and conducted qualitative market research- Developed marketing launch strategy for a new product

Led marketing team responsible for the CBOT’s product marketing and brand development.

Reporting to the Chief Operating Officer, responsible for setting Internet and Intranet strategy and working with teams throughout the company to implement the strategy.

Responsible for Internet business case screening and development. Conducted market and competitive analysis, risk analysis and partner identification and negotiation.

Held various product management positions including:- Managed a cross-functional team developing an interactive website with a prototype launched in 3 months.- Generated product strategy and marketing for Motorola start-up, which developed services to provide voice access to the Internet. Start-up went from business concept to consumer trials in 12 months.- Developed Wireless Local Loop product and sales strategy for the Pan American Wireless Infrastructure Division resulting in new product features and optimized sales strategies.- Product Manager for a small, self-contained cell site.

Environmental process engineer for 5 manufacturing plants.