As an insightful, limber, and earnest writer, I provide customized content for clients depending upon their individual needs and with their success always top-of-mind.

I provided professional, courteous, and consumer-focused knowledge for hundreds of customers at this renowned 100,000 square-foot hardware store. Additionally, I was offered appreciation from numerous clients – and fellow associates – for my commendable service to them and how I brightened their day through my regular doses of cheerful humour, offered to those who were in the mood.

I served the Assistant Secretary to the Cabinet, two (2) Directors of Operations, Senior Policy Analysts, and Research Analysts with primary responsibilities including the provision of thoroughly edited, analyzed, and redacted Access to Information / Privacy Requests within tightly assigned periods to esteemed colleagues at ATIP – Access to Information and Privacy – and their myriad government clients.

As a member of the Communications team, my role was assisting others with editing and writing forms, content amelioration, collaborating with multiple teams, both in Ottawa, ON and in Shediac, NB, and innumerable other tasks and responsibilities.

My role within this Government of Canada branch was to perform successful regression and defect testing, change requests for dozens of test cases that met and exceeded the Public Service Superannuation Act service delivery requirements, as well as active participation in the Health and Wellness Committee, Employee Survey Committee, and Government of Canada’s Workplace Charitable Campaign, with recognition for stellar efforts.

I taught and facilitated Marketing for first-year Hospitality and Tourism students, with theoretical and practical components that included marketing concepts and functions, understanding customer segmentation and positioning, as well as the development of new products, services, and processes for their management.

As Lead Copywriter and Editor for the Wyndham Hotel Group (WHG) e-Commerce team, my overarching responsibilities included authoring, editing, and publishing optimized copy for 15 WHG brands, with details that include: 1) 2,000+ newly branded WHG hotels and granted the exclusive authoring of the upscale and luxury Wyndham brand; 2) 7,700+ WHG branded hotels requesting copy updates on their branded and independent Websites; 3) the creation and distribution of an internal quarterly Marketing Communications newsletter; 4) internal communications’ training to 100+ senior-level field associates and; 5) training and mentoring junior e-commerce associates.

Key objectives: Ascertain whether hotel franchise owners who were in an active state of quality, financial, and/or legal default were willing and/or able to be retained as viable business partners.

Primary responsibilities included: Essential ongoing support to 40+ licensed hotels in North and Latin America via enhanced web content, marketing initiatives, customized training, and focus on quality.

Primary responsibilities included: Essential ongoing marketing support to 35+ Ramada licensed hotels in Eastern Canada via revenue-boosting agendas for seven regional marketing associations. Results include revenue increases of 25%+ over three (3) years and organic growth in customer and owner satisfaction. I also modernized, authored, and distributed a weekly revenue-focused newsletter targeted at North American hotel owners et al for two (2) years with positive revenue results and favourable feedback.

As the prime marketing director for 45+ franchised Ramada hotels in eastern Canada, I managed all marketing, communication, budgets, and educational activities for two regional marketing associations, as well as the growth of seven cooperative marketing groups, including strategy recommendations, marketing plan development and implementation, financial management, and revenue recording. I developed, launched, and facilitated bi-annual two-day General Manager Orientation Programs – first of their kind for the company – and I created a comprehensive marketing and communications resource tool, designed to assist each hotel with their marketing and distribution strategies, later adopted by another hotel brand within the organization.