Managing Content services’ branding campaign and GTM communication including LINE TODAY, LINE VOOM, LINE MUSIC, LINE SPOT ▪ Annual planning and integrated marketing communication for LINE TODAY, LINE VOOM ▪ Annual branding campaign execution, LINE TODAY Original Show promotion , KOL cooperation for social engagement, LINE VOOM’s Camera GTM launch, IP collaboration.▪ In charge of horizontal Content ecosystem integration projects including GACC, The Rapper 2 w/ SET, new boy’s group - Travis Japan debut promotion in Taiwan w/Johnny’s Office.▪ Brand survey and U&A study; Focus Group with IPSOS, Kanter, Nielsen▪ KOL engagement, social influencer, industrial expert relationship▪ External Data Analysis with MESH+ and seek for internal data synergy and business insight. Initiating innovation pilot for BD opportunities and help to create new business model, strategically engage with stakeholders to build brand trust and increase attachment. (esp. in Technology/ Culture/Art & Design/Sports/ESG)▪ Create partnership with Nuit Blanche Taipei 2022 and LuxuryLogico to build up the best OMO experience (Blog/Video) – won 4A creative awards in 2023. ▪ Partnership with TAIPEI 101 to curate the first horizontal LINE FRIENDS WORLD in Taiwan– gained global recognition to boost up LFS minini’s market awareness in short. ▪ Partnership with P. League+ 2022-2023 and get alliance as digital strategy partners to kick off the “Digital Ramp-Up” program. ▪ Associate with New Taipei City to implement the LINE OA and Beacon solution in Taiwan Design Expo 2023.▪ Develop “LINE Digital Revitalization Program” in Chiayi City – named “ Home Chiayi” and planning to create role model of sustainable city (SDGs 11, 12) by integrating the Digital Transformation for over 155 SME owners, LINE Fresh University-Industry Cooperation, and Ecosystem Marketing Brand Love lifting.

Proactively manage PR communication toward Content related services including LINE TODAY, LINE MUSIC, LINE TV, LINE VOOM (previous LINE Timeline) ▪ GTM Media Communication and Press Conference for LINE MUSIC service launch, LINE TV Original.▪ Annual LINE CONVERGE Press Conference management (focus on Content & ESG) ▪ LINE TODAY partnership collaboration press event, esp. for entertainment (Golden Melody/Horse awards) and sport (CPBL, HBL/UBA) ▪ LINE VOOM Creator Engagement, GTM communication generated over 130 media clipping and over 60% are tier1 media▪ Annual symbolic external seminar partnership (ex: NMEA, Parenting, CommonWealth Group) “To the Next” 10th anniversary Campaign▪ Engaged in award-winning PIFF 2021campaign▪ Generated over 473 positive media exposures and won US$2M PR value.Initiated and structuralized LINE Taiwan’s ESG (SDGs) strategy planning and execution▪ Developed “LINE Digital Accountability Program” while managing “LINE Fact Checker” service in multiple roles (inl.PM/CSR/PR) (LINE Converge Presentation 2020/SROI NR/BLOG/Video/President Visit) ▪ Recognized and Won the CSR award through Global View Magazine in 2020. ▪ Cyber Security Drill in 2020~2021▪ Media Literacy Education Program development with Junyi Academy , PaGamO, SMC, TFC, MyGoPen, Taiwan Watch Foundation. ▪ Collaborated with Taiwan Blood Services Foundation and LINE FRIENDS, create 1st exclusive LFS-theme mobile project globally, successfully attract young generation and increased 36% of OA registration rate. ▪ Managed and audited LINE CSR Official Account via collaborating with NGO/NPO/GOV/Academic (including TCPU, TIP, CCF, EDEN, iWIN, TADA, Taiwan Blood Services Foundation, TzuChi Foundation, NDCR, TFT, Junyi Academy, PaGamO) ▪ Green Project initiative with Spring Glass for Corporate Gift project. ▪ CSR KOL and industrial leader engagement and Fact-checking partner relationship managementInternal Communication and Content Creation

Corporate PR - Orchestra Samsung Electronics Taiwan external media and internal stakeholders communication. ▪ Organize Global Techshow Media Tour – CES, MWC, IFA, Computex by generating $55M AVE annually.▪ Customized Planning for HOD executive media training; creating people feature stories, conducting interviews▪ Activate strategic alliance and co-branding sponsorship with full-range of Samsung products (ex: SWAROVSKI, LINE FRIENDS)▪ Develop influencer/celebrities marketing via community topic creation.▪ Manage PR crisis with cross-function TF(ex:Note7 burning crisis)▪Initiate Samsung Taiwan Newsroom; successfully bring up the 14% YOY SOV growth on positive sentiment.▪ Initiate Passion Point Marketing in 2016 by curating Brand exhibition (ex: Up to 3742 –Awards winning Good Design/Red dot); New brand flagship store opening-Samsung VISION LAB; eSport Marketing with Samsung eSport Team.▪ Responsible for Sport sponsorship with Taiwanese national medalist and young enthusiast with #DoWhatYouCan’t spiritProduct PR- successfully foster new product GTM PR communication with effective media matrix/messaging drive positive sentiment, maximize market buzz.▪ Develop PR strategy by aligning global direction, plan and execute new product launch including Galaxy S, Note, Watch, Gear VR, Tab S, QLED TV, DA, and services such as Samsung Pay(May 17’), B2B solution, IOT SmartThings in Smart home.▪ KOL/Influencer/Celebrity engagement to co-promote the product USPCitizenship- Strategically develop long-term meaningful CSV pillars with local touching storytelling and solid execution▪ Set tone for SET CSR Vision in 4 main pillars including digital education, talent cultivation, local community caring, environmental protecting to Star Up Taiwan’s (星美好) society.▪ CSR Performance: Clipping# YOY increased 16%. PR Value(AVE) YOY increased 137% reached the history high as US$3.7M▪ Organize Samsung Charity Run Event annually with over #20,000 participants

▪ Responsible for Samsung GALAXY Note Series, Wearable device-Gear S, Smart Camera, CTV, WM, Ref, B2B Product go-to-market product communication.▪ Manage media relationship and solve product issue with consumer complaint.▪ Arrange and lead global media tour to CES, MWC, IFA and HQ FAM tour. ▪ In charge of Premium Marketing with VIP engagement and build up unique branding experience to increase brand preference.(BAS/MPSA)▪ Develop co-marketing opportunities with Biking brand (MERIDA), Art field (MOCA-art of feeling), Luxury brand (Montblanc, Swarovski), KOL, Celebrity, Influencer endorsement, Fashion magazine(Marie Claire/Bella), American Express.

Manage Ford Motor Taiwan – top 3 key accounts, contributing >NTD 26M revenue with 50% gross margin.▪ Direct annual PR communication strategy, build up media relations; indentify PR opportunities for product promotion and corporate branding, achieving over 95% YOY growth in Share of Voice(SOV)▪ Successfully raise up 15% of favorable opinion through PR activities, influencer engagement and social media campaign on 6 new product launches (ex. Mustang & Focus, on-going Kuga)▪ Lead team to co-work with Ford Regional to join Computex 2013, making it as the only auto brand, generated over 180 media reports with $10M Ad Value and gained 980K SOV in a weekRejuvenate brand image of Lee Jeans – strategically select key influencers and create social media campaign, lowering 10 years of consumer Avg. age and achieved 5% sale growth in 2012▪ Effectively develop and launch ‘The City Is Mine’ social media campaign, attracting 1,200 participants, generating 180,000 votes and 600,000+ views▪ Launch ’Free Your Night Side’ fashion show, generating 120+ media exposures and Ad value up to NTD 14M with ROI 3.3▪ Developing Stay Curious Concert Campaign, targeting to recruit 2000+ consumers with proactive IMC approach, and aiming to increase 30% of store walk-in rate. Crisis Management on Nexon – Effectively alleviate and clarify misconception of hostile merge toward Gamania with authentic PR statement and Media pitch on Business Weekly, CNYes and etc.

▪ Developed corporate rebranding campaign’ Inspiring Innovation, Persistent Perfection’; directly worked with Chairman, including exhibiting ‘Flair for Style’ at Milan International Design Week 2010 and executing internal com campaign - ‘A’sus pronunciation standardization▪ Structured Interbrand entry, and get nominated as Top 3 Taiwan Global Brand with $1,285M Brand Values▪ Executed CSR project -ADOC Sponsorship, Green ASUS sustainability report

▪ Led four people Eee branding team to manage $25M marketing budget across 40 countries, covering APAC, EMEA, USA, Greater China▪ Managed cross over marketing initiatives of key global strategic partners including Microsoft, Intel, Nvidia - Effectively launched worldwide Windows 7 program, drive up corporate revenue by 30%▪ Developed and implemented Eee brand global IMC campaign-including advertising & communication, achieving 6.5M sales volumes annually and ranked No.1 SOV in Netbook category both in 2009 & 2010▪ Re-positioned Eee brand by cooperating with world-class designer– Karim Rashid on ‘Making Waves’ campaign and co-branding with Disney ‘NetPal Project’, successfully gear up Eee product ASP by 25%

▪ Implemented global Notebook & Eee PC marketing strategy and oversaw $12M budget with ATL/BTL▪ Guided marketing manager in 18 countries to execute through marketing plan and drove virtual, digital, channel promotion activities▪ Successfully facilitated sales to reach No.1 market share in Eee PC category, esp in JPN,KR, SG, TR, ANZ▪ Devised APAC marketing ROI examination SOP to eliminate monetary waste and invalid approach

▪ Assist event execution of Taipei International Travel Fair, APEC Biotechnology Conference▪ Monitor media exposure and develop media relationships