Shanshan Judy Xing

Shanshan Judy Xing Email and Phone Number

哔哩哔哩 - 内容营销总监/内容商业化负责人
Shanshan Judy Xing's Location
Chaoyang District, Beijing, China, China
Shanshan Judy Xing's Contact Details

Shanshan Judy Xing personal email

About Shanshan Judy Xing

•15年传媒行业工作经验，丰富的互联网平台内容商业化、内容项目管理以及多年 4A 广告公司业务和管理经验。专注于品牌营销传播、媒介策略、内容营销和娱乐营销。•在综艺、剧集及短视频内容营销领域，内生广告植入及 IP 产业链营销领域，内容 IP 联动带动品效销效果领域，具有深厚的积淀。。•深刻理解中国市场、消费者行为以及媒体渠道，擅长整合线上线下传播媒体渠道通路，在数字营销领域（社交，移动，DSP，SEM等）有极强的专业经验。•卓越的沟通能力，善于高效拓展和利用各类人脉资源，拥有出众的管理能力和领导力•目标导向，能平衡公司盈利目标与高效团队管理之间的关系，良好推动业务发展。

Shanshan Judy Xing's Current Company Details

哔哩哔哩 - 内容营销总监/内容商业化负责人
Shanshan Judy Xing Work Experience Details
  • Bilibili Group
    综艺影剧内容商业化/内容营销负责人
    Bilibili Group Aug 2021 - Feb 2022
    B站综艺和剧集内容商业化业务负责人
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  • Alibaba Digital Media & Entertainment Group
    内容商业化/内容营销，高级总监（高级专家）
    Alibaba Digital Media & Entertainment Group Jun 2016 - Jul 2021
    北京
    •负责阿里文娱综艺及人文节目IP内容总体商业化变现策略制定与规划。•领导20+人员团队实现每年15亿以上收入，规划IP商业化变现玩法，进行资源组合及定价，管控拍摄现场商务执行等。•通过文娱IP产业联动 (联合宣发，艺人经纪，线下巡演，衍生品授权等)，电商（线上+新零售）后链路联动为品牌内容营销赋能，提升平台内容营销商业化溢价能力，实现品牌与平台的多位立体共赢。•重点项目经验：《这就是街舞》1-3，《追光吧哥哥》《少年之名》《这就是灌篮》1-3，《天猫双十一晚会》《火星情报局》1-5，《周六夜现场中国版》《晓说》《探世界》《最美中国》《圆桌派》《小手牵小狗》《快乐男声2017》《穿越吧厨房》《举杯呵呵呵》等。
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  • Carat
    Strategic Business Director, Digital Media
    Carat Jul 2013 - Jun 2016
    中国 北京市区
    Oversee BMW central client’s business and lead a 30 - person team including online and offline, as well as branded content marketing, manager more than 1 billion media budget. Maintain client relationship and drive business profit.
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  • Carat
    Strategic Planning L Director
    Carat Mar 2012 - Jun 2013
    Beijing
    Manage a 16 person team to provide marketing communication planning and execution service to Nokia and Vertu, covering 3 functional teams: 1) Traditional media planning and buying. 2)Digital media planning and buying. 3) Social media planning.
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  • Carat China
    Associate Strategic Planning Director
    Carat China Aug 2009 - Aug 2011
    Beijing
    Nokia and Vertu communiation strategy planning
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  • Zenith
    Assistant Media Planning Manager
    Zenith Jul 2008 - Aug 2009
    中国 北京市区
    Clients: HP, Lexus.Take full responsibility for Lexus ES/GS/RX series for qualified working output with consistency, develop communication strategy and media plan of digital and traditional media. Lead team to serve HP commercial Notebook BU, develop communication strategy and communication plan, help client on Intel reimbursement
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  • Mediacom
    Senior Media Planner
    Mediacom Jun 2005 - May 2008
    Client: NokiaTake responsibility on Nokia N-series projects, support manager on campaign media proposal.Work close with creative agency, PR agency and internal department on daily execution.Coordinate the monthly reports within Greater China and response world-wide request and
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Shanshan Judy Xing Education Details

Frequently Asked Questions about Shanshan Judy Xing

What is Shanshan Judy Xing's role at the current company?

Shanshan Judy Xing's current role is 哔哩哔哩 - 内容营销总监/内容商业化负责人.

What is Shanshan Judy Xing's email address?

Shanshan Judy Xing's email address is ca****@****ail.com

What schools did Shanshan Judy Xing attend?

Shanshan Judy Xing attended Nanyang Technological University, Communication University Of China.

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