Shanshan Judy Xing Email & Phone Number

B站综艺和剧集内容商业化业务负责人

北京

•负责阿里文娱综艺及人文节目IP内容总体商业化变现策略制定与规划。•领导20+人员团队实现每年15亿以上收入，规划IP商业化变现玩法，进行资源组合及定价，管控拍摄现场商务执行等。•通过文娱IP产业联动 (联合宣发，艺人经纪，线下巡演，衍生品授权等)，电商（线上+新零售）后链路联动为品牌内容营销赋能，提升平台内容营销商业化溢价能力，实现品牌与平台的多位立体共赢。•重点项目经验：《这就是街舞》1-3，《追光吧哥哥》《少年之名》《这就是灌篮》1-3，《天猫双十一晚会》《火星情报局》1-5，《周六夜现场中国版》《晓说》《探世界》《最美中国》《圆桌派》《小手牵小狗》《快乐男声2017》《穿越吧厨房》《举杯呵呵呵》等。

中国 北京市区

Oversee BMW central client’s business and lead a 30 - person team including online and offline, as well as branded content marketing, manager more than 1 billion media budget. Maintain client relationship and drive business profit.

Beijing

Manage a 16 person team to provide marketing communication planning and execution service to Nokia and Vertu, covering 3 functional teams: 1) Traditional media planning and buying. 2)Digital media planning and buying. 3) Social media planning.

Beijing

Nokia and Vertu communiation strategy planning

中国 北京市区

Clients: HP, Lexus.Take full responsibility for Lexus ES/GS/RX series for qualified working output with consistency, develop communication strategy and media plan of digital and traditional media. Lead team to serve HP commercial Notebook BU, develop communication strategy and communication plan, help client on Intel reimbursement

Client: NokiaTake responsibility on Nokia N-series projects, support manager on campaign media proposal.Work close with creative agency, PR agency and internal department on daily execution.Coordinate the monthly reports within Greater China and response world-wide request and

Master, Mass Communication

Bachelor, Advertising