Jessica Lu Email & Phone Number

London, England, United Kingdom

• Content marketing and promotion on Chinese social media: Draft high-quality content for clients on Chinese social media platforms, design and publish articles on social media platforms. Committed to helping clients.
• Translation of press releases and marketing materials: Independently complete translation work, helping clients translate from English to Chinese or from Chinese to English; develop Chinese company manuals for clients.
• Research and proposal writing: Assist the team in completing proposals and research support for clients and potential clients.
• Event support: Assist the company in designing event invitations; contact KOLs to participate in events; provide assistance on-site for events.
• Shooting and video editing: Independently complete the company's video shooting and editing work, such as company interview videos.
• Administrative work: Help the company update website content; write a weekly e-newsletter.

London Area, United Kingdom

• Short video topic: Produce an independent TikTok short video every week and publish it on XH London's account. Focus on hot topics and social discussions, combining local young people's tastes and interests, and.
• Video shooting: Independently complete video shooting work, develop shooting plans, choose scenes, and ensure the quality of materials.
• Video packaging: Responsible for video editing and packaging work, adding special effects and sound effects and music, making the video coherent and suitable for TikTok publication.

London, England, United Kingdom

• Demonstrated international, multilingual and cross-cultural communication competencies, responsible for identifying, vetting and drafting diverse news content on an hourly and daily basis.
• Worked to tight and changeable deadlines, ensuring breaking news was published in a timely manner.
• Held daily team meetings to discuss and agree on news item selections, liaising across multiple departments to facilitate the drafting of content, image selection, story positioning and op-ed content.
• Effectively managed the daily production of 10 pieces of Hard News and 5 pieces of People's News.
• Provided operational support to live and recorded broadcasts, switching scenes and handling the line-setter.
• Edited and copy-approved news items and content prior to publication, ensuring tone, style and messaging remain on-brand and consistent for the publication as a whole.

Guangzhou, Guangdong, China

• Demonstrated creative leadership, organisation skills and the ability to identify opportunities by developing regular proposals on hot new topics/content on which to commit investment budget for video production.
• Drafted and presented proposals for new media content and video based on pertinent, contemporary themes; conducted primary research to gather data and build the commercial case for broadcast.
• Gained buy-in across departments and supervised the planning and development of video content.
• Designed and conducted primary research, including live broadcast street interviews.
• Supported post-production efforts, assisting media creation departments with poster designs, video editing and packaging.

Guangzhou, Guangdong, China

• Demonstrated strong project management competencies, coordinating between multiple teams to facilitate the channel's Chao Ji La Ma (Super hot mother) programme, watched by over 100 mllion viewers.
• Provided directorial and operational assistance, guiding all staff, artists, backstage crew and live audience members to participate in the recording and maintain consistency to the programme design.
• Drafted and authored programme scripts, being directly responsible for the prep work for the programme Yu Le Mei You Quan (No Circle of Entertainment), watched by an average of 200 million viewers.
• Write interview scripts and host scripts according to the theme and angle of the programme.
• Lead the visual aesthetic, overall style and use of visual media/material.
• Produced and published articles on the WeChat public platform Yu Le Mei You Quan Qing Bao Ju (No Circle of Entertainment information station), producing a total of 10 articles, gaining a readership of 20,000 and an.

Master Of Arts - Ma, Communication And Media Studies

Bachelor Of Arts - Ba, Digital Communication And Media/Multimedia, Honours, First Class

During my undergraduate studies, I not only learned a great deal of theory, but also a lot about design. I learnt how to design websites.

Digital Communication And Media/Multimedia

Activities and Societies: Minister of Life Department of the Student Union of GDUFS: -Coordinate the work of the Student Union, class life.