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Juergen M Halder Email & Phone Number
Founder and CEO of PURE BRANDS
at
PURE BRANDS
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Juergen M Halder is listed as Founder and CEO of PURE BRANDS at PURE BRANDS, based in Munich, Bavaria, Germany. AeroLeads shows a matched LinkedIn profile for Juergen M Halder.
Juergen M Halder previously worked as Founder & CEO of PURE BRANDS at Pure Brands and Head of Licensing at Bmw. Juergen M Halder holds Diplom-Kaufmann, Wirtschaftswissenschaften from Eberhard-Karls-Universität Tübingen.
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PURE BRANDS
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About Juergen M Halder
PROFILEBrand strategist & licensing expert with visionary thinking for realization of innovative product & brand experience, who combine strategic marketing skills with strong business acumen set up a global brand licensing agency based in Munich and Shanghai with partner offices in the USA and Hong Kong. Highly driven executive, with exceptional track record of success across the global licensing sector, who possess 18+ years expertise in development and execution of marketing, promotional and brand strategies and proven ability to manage a broad portfolio of valuable brands and entertainment properties. Outstanding ability to manage multiple priorities while delivering high-level results,providing strategic, analytical and contract negotiation support to handle complex situations efficiently. Excellent interpersonal, verbal and written communication, analytical and presentation skills, vested with hands-on business development approach and strong sales management experience, highly collaborative, creative and results orientated. CORE COMPETENCIES Global Brand Extension Strategy, Digital Strategy, Experiential Activation, Brand Cooperation, Business Development, Category & Product Development, Creative & Design, Retail Roll-Out & Promotions, Brand Protection, Global Sourcing. EXPERIENCEStrategic development, roll out and management of BMW Group global lifestyle program. Developed and executed business strategy and marketing concept for ProSiebenSat.1 Media SE, a leading European entertainment powerhouse. Developed, established and managed BMW Group’s license business with 100+ licensees, across numerous product categories in various business segments for the BMW, MINI and Rolls-Royce brands, multiplied earnings eightfold and increased sales to a several hundred million EUR.Spearhead re-launch of 40 BMW stand-alone Brand Shops in Greater China, negotiated strategic partnership with retail & fashion, defining local brand footprint
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Pure Brands
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8 roles
Juergen M Halder work experience
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Head Of Licensing
Prepared and executed strategy and approach for a future-oriented business concept, based on brand identities of BMW and MINI, including target group, category, products, regions/countries, sales channels, collection plan per license field, aligned with brands premium positioning and ensuring brand fit while maximizing revenue. Planed and established long-term licensing partnerships, successful product innovations and innovative sales strategies for a sustainable positioning of brand-distinguishing licensed products within and outside BMW Group own trading organization for clear differentiation and creation of competitive advantages.Provided credible and premium positioning of lifestyle collections in upscale retail, achieving brand-conforming and consistent brand presentation across all classes of goods, increasing the visibility of licensed products at POS worldwide.Spearhead re-launch of the BMW stand-alone Brand Shops in Greater China, negotiated strategic partnership with retail and fashion, defining regional brand footprint, architecture, blueprint and assortment for roll out of 40 luxury stores, integrating state of the art digitization formats, as well as CRM and marketing measures connecting and driving local brand initiatives. Overall commercial control via specially developed KPI system. Designed and established licensing standards, assessment procedure, product approval process, international focused license audits and control mechanisms in context of global business expansion.
Sep 2007 - Jun 2017
Sen. Brand & Sales Consultant
Reporting to executive managementDeveloped and implemented brand alliances, sponsoring and cooperation for the TV stations of the Group with full responsibility for the entire business segment.Planned and executed marketing and sales strategies based on market and competition analyses, feasibility studies and profitability analyses.Advice of internal business units and acquisition of sponsors and advertising clients.
Jan 2006 - Aug 2007
Key-Account-Manager Cross-Media & Event Campaign
Developed and managed advertising and event campaigns based on television brands and tv formats and marketing to advertising companies.Developed and implemented CRM strategy for the German TV station ProSieben to strengthen the audience loyalty to brand and program.Planned and executed innovative cross-media campaigns combining the communication tools TV, online, mobile & social media, PR as well as dialogue marketing and product placement.
Jul 2003 - Dec 2005
Sales Executive Licensing
Business strategy and marketing of the rights portfolio (entertainment brands, tv-formats, character & personalities, sports brand and art licensing. Created product strategy and initiated promotions for the target groups children, teenager and young adults.Analysis and evaluation of new properties, license topics and brand co-operations on their market and advertising potential to capitalize brand value.
Jan 2001 - Jun 2003
Oct 1999 - Nov 2000
Manager Of Sales
Responsible for staff, turnover and cost management of 7 branches with a turnover of 25 million EUR and 40 employees.
Sep 1998 - Aug 1999
1 education record
Juergen M Halder education
FAQ
Frequently asked questions about Juergen M Halder
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What company does Juergen M Halder work for?
Juergen M Halder works for PURE BRANDS.
What is Juergen M Halder's role at PURE BRANDS?
Juergen M Halder is listed as Founder and CEO of PURE BRANDS at PURE BRANDS.
Where is Juergen M Halder based?
Juergen M Halder is based in Munich, Bavaria, Germany while working with PURE BRANDS.
What companies has Juergen M Halder worked for?
Juergen M Halder has worked for Pure Brands, Bmw, Prosiebensat.1 Media Se, Ikea Group, and Lidl In Deutschland.
How can I contact Juergen M Halder?
You can use AeroLeads to view verified contact signals for Juergen M Halder at PURE BRANDS, including work email, phone, and LinkedIn data when available.
What schools did Juergen M Halder attend?
Juergen M Halder holds Diplom-Kaufmann, Wirtschaftswissenschaften from Eberhard-Karls-Universität Tübingen.
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