Jürgen Alker

Jürgen Alker Email and Phone Number

Entrepreneur and Advisor @ Alker
Hamburg, HH, DE
Jürgen Alker's Location
Hamburg, Hamburg, Germany, Germany
About Jürgen Alker

It is challenging to summarize 30 years of my personal and business life into a single title. But "Entrepreneurial Advisor" probably captures the essence of my journey in the best possible way. I love building brands and businesses. I have done this in the past. And today, I use my experience to help individuals and companies do precisely that. Advisor sounds like I am the guy sitting on the sideline who just knows things better. But this is not how I understand my job. I am a partner in crime, your closest companion, and we develop ideas together. But nobody cares about an idea if it does not turn into reality. And this is where the fun begins: making things happen. I started working in 1993. Bill Clinton was the new US president, "Jurassic Park" came out, and everybody listened to Pearl Jam – but I listened to Run-D.M.C. I helped build brands like Stussy and Eastpak in Germany in the late 90ies.In the early 2000s, I worked for Jung von Matt, launching the new MINI globally.I rebuilt the Dickies brand in Europe for a few years and worked with the most exciting brands and people (I loved working with the Palace, Supreme, Alife guys) in the industry.At the same time, I was always intrigued by new technologies. In 2010, I started my own company. We were heading towards a mobile-first world, so I started "Swipe," and we built apps for brands. In 2015, we joined SinnerSchrader – one of the leading digital agencies in Germany. As part of the board of SinnerSchrader, we decided to join Accenture in 2017, and I was Managing Director there until early 2021.But I knew something else was out there for me, so I decided to return to zero and start something new. This was scary and exciting at the same time: me, my experience, my network. Nothing more, nothing less.For the past few years, I have worked with a few great minds and executed some really good ideas. And that makes me happy.Don't talk. Do.

Jürgen Alker's Current Company Details
Alker

Alker

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Entrepreneur and Advisor
Hamburg, HH, DE
Jürgen Alker Work Experience Details
  • Alker
    Entrepreneur And Advisor
    Alker
    Hamburg, Hh, De
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  • Cmg Nexus
    Strategic Advisor
    Cmg Nexus Oct 2024 - Present
    Inspired by the game, dedicated to business.Founded by professional footballer Cody Gakpo, CMG Nexus sits at the intersection of sports and entrepreneurship.
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  • Soccerbible
    Strategic Advisor
    Soccerbible Nov 2023 - Present
    London, Gb
    SoccerBible is a media company and publisher dedicated to shaping football’s relationship with creativity and contemporary culture. With a monthly reach of 6.5M+ across platforms, SoccerBible is among the most influential publishing brands in football’s new media landscape. With creativity at the heart of everything SoccerBible does, the in-house agency BIBLEHAUS continues to set new standards in creativity and communication.I work closely with the team to grow the company to a global powerhouse in publishing and communication – with a clear focus on the creative soccer culture.
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  • Companion-M
    Strategic Advisor
    Companion-M May 2022 - Present
    Companion-M is Mario Götze's cross asset management firm, handling his investments and personal brand rights. With a selected team, he targets opportunities in venture capital and private equity, aiming to build a resilient portfolio of top-tier managers and founders in pre-seed/seed frontier tech companies, focusing on b2b SaaS, software infrastructure health, bio, climate and creator economy.
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  • Jürgen Alker
    Advisor
    Jürgen Alker Apr 2021 - Present
    It is challenging to summarize 30 years of diverse experience into a single title, but "Entrepreneurial Advisor" probably captures the essence of my journey in the best possible way. I love building brands and businesses, and today, I use my experience to help individuals and companies do precisely that.My passion lies in nurturing and building brands and businesses from the ground up. Leveraging decades of hands-on experience, today, I'm committed to empowering individuals and companies to achieve their entrepreneurial ambitions.
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  • Highsnobiety
    Advisor Web3 Strategy
    Highsnobiety Dec 2021 - Aug 2023
    Berlin, Berlin, De
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  • Unwordy
    Podcast Host
    Unwordy Dec 2019 - Dec 2021
    Hamburg, Hamburg, De
    Unwordy is my podcast where I talk to people who have successfully realized their ideas.We all have ideas. Why is it that we so rarely implement them? What do doers do differently? How do they succeed in turning ideas into reality and bringing something completely new into the world? The paths to success are often so surprising, so peculiar, and so inspiring that it would be a shame not to talk about them. That's precisely why this podcast is now available.
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  • Accenture Song
    Managing Director
    Accenture Song Sep 2018 - Mar 2021
    New York, Us
    I became Managing Director at Accenture in 2018 to help build the overall Accenture Interactive business. While still Managing Director at SinnerSchrader, I supported building bridges between the acquisitions like SinnerSchrader, KolleRebbe, Fjord, Mackevision, Boomerang, and Karamarama to build a joint offer under the roof of Accenture Interactive.Accenture Interactive is reimagining business through experience.The powerful convergence of marketing and technology in today's marketplace means brands are no longer built through advertising but through experiences. Accenture Interactive connects deep human and business insights with technology's possibilities to define and deliver new realities. Experiences that can make lives easier, healthier, safer, more productive, and rewarding.To unlock growth, organizations need a new partner – one that is part business consultancy, part creative agency, and part technology powerhouse – one who can reinvent the front office across products, marketing operations, sales and commerce, and customer service.
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  • Next Conference
    Managing Director
    Next Conference Jul 2015 - Mar 2021
    Hamburg, De
    The NEXT Conference ist the one and only event in europe which brings the avantgarde of the digital community together with the innovative minds behind the leading brands. The first-class programme is appealing to the mass market, inspiring and unconventional. The DNA of the NEXT Conference: Technology will change your customer and the customer will change your business!
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  • Sinnerschrader
    Managing Director
    Sinnerschrader Jul 2015 - Aug 2020
    Hamburg, De
    I joined the board of directors of SinnerSchrader in July 2015, after the acquisition of Swipe. Over time, I helped build the content capabilities, was responsible for specific new business initiatives, and took care of the SinnerSchrader marketing. An essential pillar of marketing is the Next conference that I helped to develop over the years into one of the most important digital events in Germany.At the end of 2016, we started to discuss joining forces with Accenture, and in March 2017, the acquisition of SinnerSchrader by Accenture was announced.In 2020, we finished the most successful year in the history of SinnerSchrader, and I handed my duties over to a new team of managing directors.SinnerSchrader is one of Europe's leading digital agencies focusing on designing and developing digital products and services. Around 600 employees work on digital transformation for Audi, comdirect bank, Telefónica, and VW. SinnerSchrader was founded in 1996 and has offices in Hamburg, Berlin, Frankfurt am Main, Munich, Prague, and Zurich. SinnerSchrader has been part of Accenture Interactive since April 2017.
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  • Sinnerschrader Swipe
    Co-Owner And Managing Director
    Sinnerschrader Swipe Feb 2010 - Jun 2015
    Berlin, Berlin, De
    The Swipe story started the day that Steve Jobs presented the iPad in January 2010. Thanks to my iPhone accessory brand, I knew that the smartphone market was growing fast, and the iPad would accelerate mobile devices' growth. So I decided, together with a good friend of mine, to start a mobile agency, developing apps for brands.And this is what Swipe is still doing today – with more than 60 people in Hamburg, Berlin, and Zurich. We sold Swipe to SinnerSchrader in 2015, and I left the management of Swipe and took over a role in the management board at SinnerSchrader.
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  • Alkr®
    Owner
    Alkr® Jul 2009 - Dec 2012
    After I failed miserably with my smoothie brand, I wanted to give it another try to launch my own product. In 2007, Apple launched the iPhone, and as I learned a lot about manufacturing while working for Dickies, I decided to start alkr as a phone and laptop accessory brand. alkr® was founded during the midst of the worldwide recession in 2009. Despite all the negative trends economically, people still seemed to appreciate new and exciting technology gadgets that enhanced their everyday lives and work. But what I thought was missing were laptop sleeves and iPhone cases that lived up to the same intelligent design standard as the gadget itself. So I decided to defy the economic state and start up a small independent company to develop them myself.
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  • Dickies®, A Vf Company
    Brand Director Europe
    Dickies®, A Vf Company May 2007 - Aug 2011
    Fort Worth, Texas, Us
    Dickies is one of the biggest workwear brands, and it became an essential part of the global streetwear business in the late 90s. In the mid-2000s, the reputation suffered from decisions that damaged the brand, and I was asked to rebuild this image – and sales.I was responsible for the brand in Europe – from production to marketing. I learned a lot about manufacturing and building a brand across markets in Europe. I was also responsible for global collaborations. I worked with the best brands heads in the streetwear industry: Jeff Staple, Michael Kopelman, Andrew Bunney, Benny Gold, Joshy D, Mike Giant, and brands like Stussy, Hideout, Alife, Palace, Rebel8. These days, we also started to set up e-commerce for Dickies in Europe and helped make the distribution "more digital."
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  • Jürgen Alker
    Freelancer Account Director
    Jürgen Alker Jul 2002 - Apr 2008
    After a good time at Jung von Matt, I decided to go freelance. In these years, I worked for some of the best agencies in Germany. From DDB to KolleRebbe, AirmaqRappStolle to Philipp and Keuntje. As a side project, I started my smoothie brand, which failed, but taught me many valuable things in the years to come.
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  • Jung Von Matt
    Account Director
    Jung Von Matt Jul 1999 - Jul 2002
    Hamburg, Hamburg, De
    I was always dreaming about working in an excellent agency – and I was happy I got hired by Jung von Matt. Initially, I was responsible for the international BMW sales literature, and later, I was responsible for the global campaign supporting the launch of the "new MINI" in 2001. I had the opportunity to work with the industry's best creative minds on one of the most exciting brand launches in years. I think it is fair to say that back then, we laid the foundation for the MINI brand's success that it still has today.
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  • Eastpak
    Marketing Director
    Eastpak May 1996 - Jun 1999
    Antwerp, Antwerp, Be
    In the mid-90s, Eastpak began to become "a thing" in Europe. When I started working for Eastpak, there was no actual marketing department. Still, Eastpak started to take off as "the right people" (aka influencer, the term was not known back then) wore Eastpaks (especially in the skateboarding community). Eastpak went through the roof within two years, from 3 Mio Euro turnover to 30 Mio Euro. We were one of the coolest brands back then, and we were part of the youth culture. No matter if in music, skateboarding, BMX, Hip Hop, or streetwear in general. In 1999, the brand was sold, and suddenly we were part of a corporate organization. That was the time for me to move on.
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Jürgen Alker Skills

Digital Marketing Product Development Integrated Marketing Advertising Brand Development Marketing Communications Digital Strategy Creative Strategy Marketing Strategy Creative Branding Management Creative Development Creative Direction Social Media Marketing Online Advertising Brand Management Online Marketing Digital Media Marketing Strategy Content Marketing

Jürgen Alker Education Details

  • Berufskolleg Fachschule Für Wirtschaft An Der Wak Köln
    Berufskolleg Fachschule Für Wirtschaft An Der Wak Köln
    Advertising And Marketing

Frequently Asked Questions about Jürgen Alker

What company does Jürgen Alker work for?

Jürgen Alker works for Alker

What is Jürgen Alker's role at the current company?

Jürgen Alker's current role is Entrepreneur and Advisor.

What schools did Jürgen Alker attend?

Jürgen Alker attended Berufskolleg Fachschule Für Wirtschaft An Der Wak Köln.

What skills is Jürgen Alker known for?

Jürgen Alker has skills like Digital Marketing, Product Development, Integrated Marketing, Advertising, Brand Development, Marketing Communications, Digital Strategy, Creative Strategy, Marketing Strategy, Creative Branding, Management, Creative Development.

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