The industry is constantly changing and with that, companies playing in the market need to permanently adopt and change their business model and their go to market strategy.I am highly focussed on sales transformation, always looking for new opportunities to explore and to help people and companies become or stay relevant in this industry. Change will of course always be a challenge, but tackling the opportunity with a well designed plan will be massively rewarding and pay of long term. I firmly believe that by properly communicating and anticipating a transformation, it can be managed successfully and benefit all parties: customers, team members and, at the end, the company.