Jürgen Richter holds a master degree in Business Administration of the University Erlangen/Nürnberg and is active in the machinery trade and production industry since 1998.He knows gasoline and battery powered equipment already from the parental OPE business. Jürgen virtually grew up with the products. After an exchange year in the US and his master studies of economics he gained solid experiences in marketing and sales as a product and key account manager at Metabo.From 2004 Jürgen was responsible for the growth of the franchise brand MotorLand of the buying and marketing alliance HBO. Later, he also ran the sales management of MOTEC, the trade and import company of HBO Group. His responsibilities among others were the management of all sales, distribution and service activities for the German speaking countries as well as the specific communication with the specialized dealer network.As SVP Sales & Marketing Jürgen took the sales and marketing responsibility at Südharzer Maschinenbau, BGU-Maschinen in 2012. The focus of his activities besides the general growth of sales and market share, was the reorganization of the dealer channel approach and the modernization of traditional sales and distribution methods. From 2016 Jürgen launched the new outdoor power equipment brand G-FORCE in Europe and established a strong and reliable European distributor network for professional OPE dealers as the Sales Director Professional Retail Channel Europe at MEROTEC, the Germany based subsidiary of the Chinese SUMEC Group.During the COVID-19 pandemic year of 2020 Jürgen prepared the foundation of his own business. From early 2021 his company SENIORENMOBILE FRANKEN started business activities, successfully offering electric mobility scooters, microcars and accessories. Also active as a manufacturers' sales agent his company is supplying modern electric mobility vehicles, various high-quality gear for garden and outdoor as well as medical supplies to specialized dealers in Germany.Due to Jürgen's long year strong experience in purchasing, import and logistics from Asia, Jürgen currently holds several interim management and business consulting mandates to assist companies with few Asia buying experiences.As a managing partner of L+G TECHNIK, Jürgen expanded his entrepreneurial commitment in the field of medical mobility scooters from 2022, distributing a wide range of state of the art full-electric mobility vehicles, microcars and accessories now also to specialized dealers and distributors in Europe.