Breaking Barriers: Establishing a Digital Business in a Traditional CompanyA key achievement was the successful creation and market introduction of a new digital business branch within a traditional manufacturing company. This required overcoming significant internal resistance, which I addressed through strategic internal communication and fostering a spirit of collaboration across teams.Driving Market Innovation: Leading Commercialization EffortsIn my role as a European Sales… Show more Breaking Barriers: Establishing a Digital Business in a Traditional CompanyA key achievement was the successful creation and market introduction of a new digital business branch within a traditional manufacturing company. This required overcoming significant internal resistance, which I addressed through strategic internal communication and fostering a spirit of collaboration across teams.Driving Market Innovation: Leading Commercialization EffortsIn my role as a European Sales Manager for the Digital Service Business, I have been at the forefront of leading the commercialization and market introduction of our cutting-edge digital service offerings. Additionally, I was responsible for the recruitment and leadership of the international sales team, driving the global reach of our new digital offerings. Strategic Vision: Crafting and Executing Sales StrategiesI have successfully developed and implemented sales and business strategies specifically tailored to our digital services with my team. By spearheading the go-to-market strategy and overseeing the entire launch process, I ensured a seamless transition from product concept to market introduction. My work in designing and refining pricing and monetization models, through rigorous customer testing, has been pivotal in optimizing our revenue streams, work that still continues together with the country teams.Leadership and Growth: Enhancing Skills and Preparing for ExpansionThroughout my tenure, I have sharpened my skills in cross-functional leadership, managing both matrixed teams and direct reports to achieve strategic objectives. My proficiency in CRM systems, particularly Microsoft Dynamics, has significantly enhanced my sales leadership and data-driven decision-making capabilities. Most rewarding in my current role has been the ability to break into new customer segments, business areas and even geographical locations like USA. Show less

Pioneering Integration: Merging Start-Up Technology with Legacy ProductsIn this role, I led the commercial integration of a newly acquired Swiss start-up's cutting-edge technology into our existing product offerings. This strategic move involved the establishment of a new business unit dedicated to transforming raw product data into a marketable portfolio of digital services.From Concept to Market: Driving Digital Product DevelopmentBuilding on my experience from my previous… Show more Pioneering Integration: Merging Start-Up Technology with Legacy ProductsIn this role, I led the commercial integration of a newly acquired Swiss start-up's cutting-edge technology into our existing product offerings. This strategic move involved the establishment of a new business unit dedicated to transforming raw product data into a marketable portfolio of digital services.From Concept to Market: Driving Digital Product DevelopmentBuilding on my experience from my previous role as Customer Experience and Product Marketing Manager, I continued to lead market and consumer research efforts. These insights were crucial in shaping the development and positioning of our digital products and the creation of a comprehensive go-to-market strategy, ensuring that our products resonated with consumer needs and market trends.Strategic Leadership: Crafting and Executing Marketing and Sales Initiatives My role extended to the strategic planning and execution of marketing materials and campaigns. In enhancing our digital presence, I had also a leading role in the creation and piloting of an e-commerce platform, providing customers with a direct and efficient purchasing channel.Innovation at the Core: Establishing a Unique Digital Business ModelMy tenure was marked by the innovation and establishment of a distinctive digital business model including pricing and payment options. By blending new technology with traditional product offerings, I played a pivotal role in redefining our business approach, setting the stage for future growth in the digital arena. Show less

I lead a central group function team of three senior marketing professionals, tasked with overseeing all new product launches within Oras Group from the perspective of marketing strategy and consumer insights.One of my primary responsibilities was integrating marketing and consumer insights into the early stages of the product development process. The objective was to ensure early engagement of key target groups and stakeholders by employing methodologies such as quantitative online… Show more I lead a central group function team of three senior marketing professionals, tasked with overseeing all new product launches within Oras Group from the perspective of marketing strategy and consumer insights.One of my primary responsibilities was integrating marketing and consumer insights into the early stages of the product development process. The objective was to ensure early engagement of key target groups and stakeholders by employing methodologies such as quantitative online studies, qualitative focus groups, and in-depth personal interviews. Our team was responsible for translating these insights into actionable inputs for R&D and marketing planning.In addition, I led the integration and optimization of the marketing planning and product launch preparation process within the newly established group function. This effort was focusing on improving resource efficiency, enhancing workflow structure, and delivering more tangible marketing tools for both internal sales teams and external communication with key target audiences.One very notable achievement was the development of a continuous Customer Experience Index, which measures the company's performance from the customer's perspective. This index was based on ongoing interview cycles that provide insights into KPIs such as delivery accuracy, problem-solving capabilities, service levels, and Net Promoter Scores, with results available on a monthly basis. Show less

I managed the building projects category of Oras sanitary fittings (faucet and shower products) for Finland, Sweden, Denmark, Norway, Poland, Russia and Baltic countries. I reported to CBO of Oras brand division.The category management in Oras Group had a central ownership of the chosen business category. The boundaries of the business categories spread over the country units and across the product categories. I am was member of Oras brand management team.My key responsibility… Show more I managed the building projects category of Oras sanitary fittings (faucet and shower products) for Finland, Sweden, Denmark, Norway, Poland, Russia and Baltic countries. I reported to CBO of Oras brand division.The category management in Oras Group had a central ownership of the chosen business category. The boundaries of the business categories spread over the country units and across the product categories. I am was member of Oras brand management team.My key responsibility was to innovative and coordinate the annual action plans between country sales, central marketing and R&D to contribute the growth of the project business category.I lead the creation of annual long term category strategy including requirement for new products, new sales and marketing tools and timelines for international collaboration. I also managed the assigned NPI projects (New Product Introduction) focusing on go-to-market strategy. Key task was to manage the whole commercial execution from product positioning and marketing strategy to sales and distribution planning. Show less

I was responsible for executing European marketing strategies for Fiskars' Garden and Kitchen products across the North-East region, covering Finland, Russia, the Baltics, and Balkan countries. My role encompassed leading the annual strategy formulation, overseeing budgeting, pricing, and managing the delisting processes. Key performance indicators included driving sales, profit and brand awareness growth, as well as developing comprehensive customer account strategies and commercial pilot… Show more I was responsible for executing European marketing strategies for Fiskars' Garden and Kitchen products across the North-East region, covering Finland, Russia, the Baltics, and Balkan countries. My role encompassed leading the annual strategy formulation, overseeing budgeting, pricing, and managing the delisting processes. Key performance indicators included driving sales, profit and brand awareness growth, as well as developing comprehensive customer account strategies and commercial pilot projects.I led a team of seven marketing professionals internationally and was a member of the Cluster North-East Management Group Show less

I was responsible for the overall marketing management of the Fiskars brand across Finland, the Baltics, and Balkan countries, with a focus on developing marketing strategies aimed at maximizing ROI and driving sales growth. In Finland, I held full accountability for all brand and marketing activities. My key responsibilities included leading the development of customer-specific growth strategies, overseeing annual campaign planning, and driving the creation of marketing concepts, pricing… Show more I was responsible for the overall marketing management of the Fiskars brand across Finland, the Baltics, and Balkan countries, with a focus on developing marketing strategies aimed at maximizing ROI and driving sales growth. In Finland, I held full accountability for all brand and marketing activities. My key responsibilities included leading the development of customer-specific growth strategies, overseeing annual campaign planning, and driving the creation of marketing concepts, pricing models, and channel strategies.Additionally, I managed a team of four marketing professionals. Show less

Main responsibility to drive profitable growth of assigned product categories in EMEA markets. Accountable for category GS, GP, SKU efficiency and pricing strategies. Acting as lead for category specific marketing strategy and assets creation and execution on key EMEA countries. Development of axe choosing method, viral campaign for axes, CRM pilot for automated marketing and several other new innovative concepts.Supervisor for a Product and Marketing manager.

Responsibility of driving EMEA wide sales and marketing initiatives, leadership of international NPD launch projects. Key tasks included management of product portfolio efficiency, pricing and profitability tracking. P&L responsibility for axe and snow tools product categories with > 400 international SKUs.

Supervisor position with EMEA wide product portfolio and R&D management duties. Key responsibilities: new product development, production investment planning and implementation, management of international product launches. Team lead for three R&D engineers.

Technical testing management, product documentation design and lay-outing, product launch responsibility regarding technical materials.

Technical testing management, product documentation design and layouting.

Post-acquisition integration process of the product portfolios and manufacturing processes.