How do you transform a company traditionally known for its excellent products into a company that creates value through technological solutions?With passion and collaboration.For a change this big to happen, I began changing the company culture from working in silos into working in collaboration. I implemented data driven management practices to create a healthy company that not only created value for its customers and personnel, also created value to its owners.Some… Show more How do you transform a company traditionally known for its excellent products into a company that creates value through technological solutions?With passion and collaboration.For a change this big to happen, I began changing the company culture from working in silos into working in collaboration. I implemented data driven management practices to create a healthy company that not only created value for its customers and personnel, also created value to its owners.Some highlights from along the way:In 2019 our management created and deployed a new strategy. Sales was reorganised into solution selling B2B sales teams and we began developing our international partner ecosystem towards digital solutions.The pandemic in 2020 presented us with a historically challenging market situation. We turned this to our benefit e.g. by clever solution packaging and investing into sales and marketing. We ended the year with record-breaking financial results: Net Sales 26.4M€, Operating Profit 2.0M€ - all with a total of 22 employees. The global lack of components in 2021 continued to challenge us where the start of the pandemic left off. Regardless, we ended the year with positive results. In 2022 we continued to go out of our way to help our customers through seemingly impossible situations.More about Kauko: Kauko was born in 1947 to open trade relations with the country recovering from the war. Today, Kauko builds intelligent devices, applications and services that ensure employees' daily lives run efficiently and seamlessly in the most demanding working conditions. Key business areas: Industrial, Logistics, Culture & Education, Authorities and Healthcare. Show less

Turning a business with a limited offering and clientele into a cross-industry growth opportunity requires patience, an open-minded attitude, and partners that share your values.Of course, I didn’t know all this when I started. When I was asked to develop the strategy and grow the sales of a stagnant business, I went for it.I started by shaking up the ways of doing things and growing the business that we already knew: improving patient safety with mobile healthcare solutions and… Show more Turning a business with a limited offering and clientele into a cross-industry growth opportunity requires patience, an open-minded attitude, and partners that share your values.Of course, I didn’t know all this when I started. When I was asked to develop the strategy and grow the sales of a stagnant business, I went for it.I started by shaking up the ways of doing things and growing the business that we already knew: improving patient safety with mobile healthcare solutions and top-notch medical IT equipment. In this process, we stopped manufacturing medical PCs ourselves and outsourced this to our German partner. We also increased our sales efforts to understand and serve the market better.After a steadier cash flow it was time for bolder moves: we started developing an ecosystem of partners that offered digital healthcare solutions for improving patient safety. We started helping Nordic startups to get their products, innovations, software and applications to the German market faster. After a while we started doing the same in Finland.The global pandemic made the wheel turn even faster: with the nationwide need for face masks our healthcare expertise was more on-demand than ever. After this, we expanded our offering to several other technology solutions designed to make work environments healthier with minimal impact to the environment. Sometimes in business you fail more than you succeed - but when you persist, you end up finding a gem. During the years, we learned what it took to build working, sales-driven partnerships, and learned to select and work with our partners a bit more meticulously.As a result, our old healthcare business turned into a growing healthtech business, and among others we helped the Swedish healthtech company BrainLit establish a sure footing in Finland. Show less

A freshly renewed brand that was taking its first steps towards software business, but not really saying much about it. That’s when I joined Kauko to take care of their marketing and communications.Joining this technology company at that time was - no offence fellas - like travelling through time to the past. No digital tools were in use, there was no culture for doing modern marketing and the sales mindset was extremely product-oriented.And so began the journey of transforming… Show more A freshly renewed brand that was taking its first steps towards software business, but not really saying much about it. That’s when I joined Kauko to take care of their marketing and communications.Joining this technology company at that time was - no offence fellas - like travelling through time to the past. No digital tools were in use, there was no culture for doing modern marketing and the sales mindset was extremely product-oriented.And so began the journey of transforming a traditional sales organisation into a sales and marketing forerunner. I took on the mission of making Kauko the leading player in mobile knowledge work. I led Kauko’s strategic and operational marketing planning and implementation across all our businesses, planned and led the development of our digital offering and online marketplace. With market research, I identified trends to build our offering on, and assessed the market opportunities and competitive threats to determine the best course of action. Close work with sales and product management led to unbeatable go-to-market activities. Building on our experiences with solution selling in mobile knowledge work, we implemented these practices into all our businesses.The last few years I worked especially on bringing sales and marketing together. The change was phenomenal: our communications were more coherent all the way from our website to our sales meetings and e-mails. But more importantly: our marketing and digital channels started to bring us leads that turned into sales. Show less

A digital business rebel that wanted to go mainstreaming into brick and mortar stores - what a way to end a sabbatical!Taking the company into a completely opposite direction meant that we would no longer be unlike everyone else in the market. Changing the internal mindset on this was my challenge number one. After we got our first top-selling-phone result from a Nordic operator, this change was a no-brainer for everyone. We kept our position as most selling for a long time… Show more A digital business rebel that wanted to go mainstreaming into brick and mortar stores - what a way to end a sabbatical!Taking the company into a completely opposite direction meant that we would no longer be unlike everyone else in the market. Changing the internal mindset on this was my challenge number one. After we got our first top-selling-phone result from a Nordic operator, this change was a no-brainer for everyone. We kept our position as most selling for a long time, which confirmed our new sales strategy was the way to proceed.Challenge number two was developing our internal processes as we moved from selling solely through our own web store into partnering with major mobile operators. This meant working with our supply chain in audits, labelling and modifications to comply with operator-specific requests. My work with our product and supply organisation meant completely changing the way we’ve done business, while also encouraging operators to increase their order quantities and our shelf space in their local stores.I was also the face of our Nordic media relationships and acted as the regional PR spokesman for OnePlus.During my time we moved from a one-phone-a-year launch schedule to two-phones-a-year, limited editions and accessories to smooth over the spikes in our revenue. Our flagship killer phones were one tactic in our journey towards a trusted, valued mobile brand.I was there negotiating and concepting our first limited edition phone with a French fashion icon Jean-Charles de Castelbajac. The phone was ultimately sold out in no time in the legendary Colette concept store in Paris.With all its opportunities, challenges and lessons learned, this was a work experience I wouldn’t change a minute of. Show less

I fulfilled my dream of traveling around Asia. I traveled all over China and visited amazing places at Thailand, Indonesia, Cambodia and Malaysia. I also use the time to read and listen to myself. Made a promise that I would not settle for the second best option, when it's time to start the next chapter in my work career. It was a truly amazing adventure and now I am ready to start my next journey!

Role:Create and execute global & APAC specific product marketing partnership strategy for Nokia Mobile Phones business unit cross product portfolio. Manage key partner relationships, innovate new co-marketing activities with partners, internal and external sell-in, negotiate, develop and deploy global/local top tier partnerships that drive sales, showcase product performance and drive key selling points. Highlights: • Relocated to Beijing with objective to drive global… Show more Role:Create and execute global & APAC specific product marketing partnership strategy for Nokia Mobile Phones business unit cross product portfolio. Manage key partner relationships, innovate new co-marketing activities with partners, internal and external sell-in, negotiate, develop and deploy global/local top tier partnerships that drive sales, showcase product performance and drive key selling points. Highlights: • Relocated to Beijing with objective to drive global and APAC specific product partnerships and Microsoft service activations. • Created partnership strategy for Microsoft’s Nokia X (Android) product portfolio • Negotiated and deployed global partnership with Gameloft to introduce exclusive games gift with Microsoft’s first ever Android based products – Nokia X, Nokia X+ and Nokia XL. • Lead Microsoft service activation including Go-To-Market planning in APAC region. Activations of Skype (internet calls) and Onedrive (cloud service) in key countries the best in global scale. Show less

Role:Create and execute global product marketing partnership strategy for Nokia Mobile Phones business unit cross product portfolio. Manage key partner relationships, innovate new co-marketing activities with partners, internal and external sell-in, negotiate, develop and deploy global/local top tier partnerships that drive sales, showcase product performance and drive key selling points. Highlights: • Temporarily relocated to China for six months with the objective of… Show more Role:Create and execute global product marketing partnership strategy for Nokia Mobile Phones business unit cross product portfolio. Manage key partner relationships, innovate new co-marketing activities with partners, internal and external sell-in, negotiate, develop and deploy global/local top tier partnerships that drive sales, showcase product performance and drive key selling points. Highlights: • Temporarily relocated to China for six months with the objective of evaluating global partnership candidates for Nokia in Asian Pacific including China. During 6 months in Beijing negotiated and executed global partnership with Tencent (WeChat). Co-marketing activities executed in own, bought and earned online media. • Negotiated and lead the project of the global deployment of the partnership with Electronic Arts. EA Games Gift used globally in ATL and BTL marketing. Globally nearly 50% of shoppers were more likely to consider or buy Nokia as a result of the gift (40 free premium games worth 75€). • Negotiated the partnership with Rovio. Angry Birds game preloaded to Nokia Mobile Phones and characters used as one of the key elements of Nokia consumer marketing activities. • Business Unit owner of the preloaded apps and games (App licensing and Co-marketing). Remarkable revenue increase for preload partners and consumer purchase decision driver for Nokia. • Project lead for Nokia Mobile Phones business unit for the development, deployment and marketing of free streaming music (Mix Radio). Important sales driver for Nokia (both to customers e.g. operators and consumers). • Personal results above target resulting in opportunity to relocate to China + increase in salary and benefits. Show less

Team lead and global business owner of Nokia’s mobile internet sites. Responsible of the channel strategy and operations of Nokia.mobi. Target: Create channel strategy, develop technical platform and tools, recruit the team, deploy new site concept globally, innovate and deploy new revenue streams. Highlights • Creation of a new mobile internet strategy for Nokia • Recruited the team to develop, deploy and operate Nokia.mobi channel • New channel concept… Show more Team lead and global business owner of Nokia’s mobile internet sites. Responsible of the channel strategy and operations of Nokia.mobi. Target: Create channel strategy, develop technical platform and tools, recruit the team, deploy new site concept globally, innovate and deploy new revenue streams. Highlights • Creation of a new mobile internet strategy for Nokia • Recruited the team to develop, deploy and operate Nokia.mobi channel • New channel concept deployed globally with country sites including language versions and content based on Nokia product model. After site renewal number of visitors increased from tens of millions to over 200 million monthly visitors (Became Nokia’s biggest direct consumer facing channel). • 2007 Promotion, from Senior Manager to Director • Lead the renewal of 2nd round of Nokia.mobi concept, introducing relevant content based on consumer lifecycle and device used to visit Nokia.mobi. After renewal monthly visitors reached over 400M. • Introduced mobile advertising and mobile value added content as new revenue streams inside Nokia.mobi. Channel became a solid revenue stream for Nokia (Biggest advertising revenue source for Nokia). • Lead the integration of Nokia.mobi and Nokia application store into one experience. Mobile Phones application store reached record breaking business results by downloads and revenues. • As a team lead, responsible of team members personal target setting, coaching and competence development of the direct reports (10 people). • As a business owner responsible of the business targets, accountable of the budget, operational planning accuracy and revenue creation. • Team and personal results always in target or above. • Team budget planning accuracy among the best in global marketing unit. Show less

Role:• CEO of a start-up company which introduced innovation and idea management software solutions to Finish markets.Highlights:• Built new strategy for the company • Launched new products and services to the market

Role:• Head team responsible of Jippii’s mobile value added service business. Plan and implement international business to business sales and marketing strategy for Jippii Mobile Entertainment Division. Drive partnerships with print media and music industry.Highlights:• Europe wide marketing partnerships with BMG, Sony and Universal. Record labels promoting Jippii mobile content in TVC, print and in artist CD's• Partnership with Finnish media house Yhtyneet Kuvalehdet… Show more Role:• Head team responsible of Jippii’s mobile value added service business. Plan and implement international business to business sales and marketing strategy for Jippii Mobile Entertainment Division. Drive partnerships with print media and music industry.Highlights:• Europe wide marketing partnerships with BMG, Sony and Universal. Record labels promoting Jippii mobile content in TVC, print and in artist CD's• Partnership with Finnish media house Yhtyneet Kuvalehdet. Jippii mobile content promoted in Yhtyneet Kuvalahdet owned magazines. Show less

Role:• Head team developing and implementing the global business concept and product content/service portfolio for consumers (Jippii Club mobile portals) and corporate customers (white/private label mobile portals).Highlights:• World’s first downloadable ringtones with operator billing for Nokia, Siemens and Motorola mobile phones

Responsible for developing m-commerce element to Sunpoint.net internet portal and building advertisement based revenue streams inside Sunpoint.net.Highlights: • Mobile ringtones and graphics introduced to Sunpoint.net users• Partnership with 24/7 online advertisement network• Sunpoint.net reached top 5 rank in internet sites used by consumers in Finland

Role:• Responsible of marketing strategy and operations reporting to the CEO. Highlights:• Successful launch of new internet/mobile operator in Finland

Role:• Responsible for marketing strategy and operations (DLC, Internet Service Provider) reporting to the CEOHighlights:• DLC reached No. 2 position by market share with aggressive marketing

Role:• Responsible of sales of the first online advertising broker in FinlandHighlights:• Partnerships with all big online sites in Finland, build the advertisement network for New Case Oy• Partnership with Jack & Jones consumer brand to build the biggest online campaign done in Finland at the time