Senior Performance Digital Marketing Specialist
Current123RF1. Social Media Marketing- Operate and monitor Company social media accounts.- Respond to complaints, consumer sentiment and feedback from consumers on social media channels.- Escalate potential sales opportunities to the Sales Team.2. Search Engine Marketing (SEM)- Create, manage, and optimize Google AdWords, Bing, Yahoo and DoubleClicks Campaigns. - Perform ongoing keyword research, review and editing of ad copy, negative keywords, etc.- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.- Present reporting of campaign performance to management.- Media buying 3. Search Engine Optimization (SEO)- Perform keyword research to optimize existing content and uncover new opportunities.- Stay up-to-date on the latest changes to SEO best practices and algorithm updates.Project Management: Inspiregrass.com (Artificial Grass E-Commerce)Website management1. Create and maintain the website using Shopify E-Commerce platform.2. Liaise with copywriters for the marketing and blog content.Product Marketing 1. Develop and manage digital marketing channels like Facebook, Twitter, Instagram, and G+.2. Plan and execute online marketing campaigns (search and display ads) to create brand awareness, generate leads and bring in conversions.Reporting1. Prepare reporting of campaign performance to management on monthly basis.