Juju Joyce Email & Phone Number

Santa Clara, California, Us

Product Line Manager for next-gen Versal Adaptive SoC FPGAs in AMD's AECG (Ex-Xilinx) group.

Hillsboro, Oregon, Us

Product Line Manager for Avant (next-gen mid-range FPGA platform), CertusPro-NX, Certus-NX and ECP low-power general purpose FPGAs

FPGA/SoC product management (product definition) for Aerospace & Defense, Industrial, ASIC Emulation, and Test & Measurements markets. Secondary responsibility for Automotive, Broadcast, Medical, and Consumer markets. Technology focus areas included functional safety (IEC 61508, ISO 26262) and security; ensuring requirements in these areas are addressed in Xilinx’s next-generation FPGAs and SoCs.• Justified features critical to Market Segments group (features such as high DSP capability, video codec, video interfaces, functional safety, and security) in next-generation FPGA/SoC, by collating requirements and revenue from multiple market segments, and presenting the broader impact.• Led efforts to identify, propose, and justify enhancements to existing product lines, which opened up significant incremental revenue with minimal investment. Worked with a cross-functional team consisting of marketing, engineering, and operations. Advised roll-out team on product positioning.• Generated system MRDs (use-cases) for next-generation FPGA/SoC, targeted to achieve end-market strategic objectives. System MRD includes silicon, IP, software, tools, dev kits and reference design requirements.• Created revenue forecasts, and quantified impacts due to unmet requirements.• Enabled requirements capture & management across Market Segment teams by setting up and training the teams on requirements management tools (Jama, Cradle).

Technical marketing lead for Anti-Tamper, Information Assurance, and Military Secure Communications (Wired and Wireless)• Created a leadership perception and recognition for Altera FPGA/SoC anti-tamper capabilities in tier-1 military accounts that were previously competitor strongholds, by delivering a compelling value-proposition for anti-tamper.• Organized and hosted Altera’s annual Anti-Tamper and Information Assurance symposium. Grew it from a one-day event into a two-day event, with customer attendance grown by 3x, and guest speakers from key government agencies. Worked with sales team to promote symposium and drive customer attendance. Created and presented technical tutorials. Received high praises from customers on the quality, value, and organization.• Trained customers and sales team on Altera's anti-tamper and information assurance solutions.• Led solutions campaign for Electro-optics & Infra-red (EOIR) applications. Campaign efforts included selecting a credible solutions partner, on-site customer presentations/demos, articles, white papers.• Created and presented strategy and solutions-plan to management for winning in Secure Communications market. Identified and coordinated engineering resources to support the plan.• Managed a government contract, including creating the proposal and costing, identifying and resolving IP rights concerns, and guiding a team of three senior engineers to deliver on-time with quality that exceeded customer’s expectations.• Managed secure facility compliance efforts, working with a cross-functional team which included legal, IT, facilities, and human resources. Brought a chaotic situation under control by outlining tasks, assigning owners, and tracking progress. (Secure facility compliance was required in order to perform certain types of government work).

• Partnered with Echelon to create a networked energy-aware home demo, that enabled user to monitor energy consumption and control home appliances from a touch-pad controller unit (powered by a low-end FPGA) using Echelon’s power-line protocol.• Evaluated market size and value proposition of FPGA technology in high-end home appliance market with focus on energy-efficient motor-control applications. Guided management on investment decisions. Co-authored solutions white paper with motor-control IP partner Alizem.• Identified new trends in consumer display applications including emerging high-speed interfaces (such as DisplayPort, V-by-One), conducted technical analysis, gathered customer feedback, and drove product planning (product definition) priorities based on customer inputs.• Trained marketing and sales teams on consumer display and home-appliance solutions.

• Owned definition of security, configuration, and PLL features in next-generation FPGAs. Gathered customer requirements and priorities. Presented business justification for new features. Worked with R&D (engineering) team to finalize implementation details.• Led flash memory chip vendor selection process. Engaged with flash memory chip vendors to understand trends and best options for FPGA configuration flash. Evaluated flash vendors on technical competitiveness and financial health to determine viability of long-term partnership. Made recommendation to management on vendor selection.• Presented FPGA configuration flash business-model analysis to management, and recommended a model that generated a steady profitable revenue stream over next several years.• Documented requirements for consumer and broadcast applications.

• Resolved customers’ technical issues (related to FPGAs, Tools, Verilog/VHDL, IP, PCB) via telephone and email support.• Created and presented a technical tutorial on network processors to a large internal audience, highlighting new opportunities for FPGAs.