Juju Joyce Email & Phone Number

Santa Clara, California, US

Product Line Manager for next-gen Versal Adaptive SoC FPGAs in AMD's AECG (Ex-Xilinx) group.

Hillsboro, Oregon, US

Product Line Manager for Avant (next-gen mid-range FPGA platform), CertusPro-NX, Certus-NX and ECP low-power general purpose FPGAs

• FPGA/SoC product management (product definition) for Aerospace & Defense, Industrial, ASIC Emulation, and Test & Measurements markets. Secondary responsibility for Automotive, Broadcast, Medical, and Consumer markets..
• Justified features critical to Market Segments group (features such as high DSP capability, video codec, video interfaces, functional safety, and security) in next-generation FPGA/SoC, by collating requirements and.
• Led efforts to identify, propose, and justify enhancements to existing product lines, which opened up significant incremental revenue with minimal investment. Worked with a cross-functional team consisting of.
• Generated system MRDs (use-cases) for next-generation FPGA/SoC, targeted to achieve end-market strategic objectives. System MRD includes silicon, IP, software, tools, dev kits and reference design requirements.
• Created revenue forecasts, and quantified impacts due to unmet requirements.
• Enabled requirements capture & management across Market Segment teams by setting up and training the teams on requirements management tools (Jama, Cradle).

• Technical marketing lead for Anti-Tamper, Information Assurance, and Military Secure Communications (Wired and Wireless)
• Created a leadership perception and recognition for Altera FPGA/SoC anti-tamper capabilities in tier-1 military accounts that were previously competitor strongholds, by delivering a compelling value-proposition for.
• Organized and hosted Altera’s annual Anti-Tamper and Information Assurance symposium. Grew it from a one-day event into a two-day event, with customer attendance grown by 3x, and guest speakers from key government.
• Trained customers and sales team on Altera's anti-tamper and information assurance solutions.
• Led solutions campaign for Electro-optics & Infra-red (EOIR) applications. Campaign efforts included selecting a credible solutions partner, on-site customer presentations/demos, articles, white papers.
• Created and presented strategy and solutions-plan to management for winning in Secure Communications market. Identified and coordinated engineering resources to support the plan.

• Partnered with Echelon to create a networked energy-aware home demo, that enabled user to monitor energy consumption and control home appliances from a touch-pad controller unit (powered by a low-end FPGA) using.
• Evaluated market size and value proposition of FPGA technology in high-end home appliance market with focus on energy-efficient motor-control applications. Guided management on investment decisions. Co-authored.
• Identified new trends in consumer display applications including emerging high-speed interfaces (such as DisplayPort, V-by-One), conducted technical analysis, gathered customer feedback, and drove product planning.
• Trained marketing and sales teams on consumer display and home-appliance solutions.

• Owned definition of security, configuration, and PLL features in next-generation FPGAs. Gathered customer requirements and priorities. Presented business justification for new features. Worked with R&D (engineering).
• Led flash memory chip vendor selection process. Engaged with flash memory chip vendors to understand trends and best options for FPGA configuration flash. Evaluated flash vendors on technical competitiveness and.
• Presented FPGA configuration flash business-model analysis to management, and recommended a model that generated a steady profitable revenue stream over next several years.
• Documented requirements for consumer and broadcast applications.

• Resolved customers’ technical issues (related to FPGAs, Tools, Verilog/VHDL, IP, PCB) via telephone and email support.
• Created and presented a technical tutorial on network processors to a large internal audience, highlighting new opportunities for FPGAs.