Responsibility for Health & Medical Marketing. NB & EB, planning, design and execution.

RETHINK offers quick and easy access to outsourced pharmaceutical business and marketing expertise. Major client segments are 1) pharmaceutical industry and 2) companies working with pharma in need for expertise and experience of the industry e.g. ad-agencies. Services include interim project management and consultancy services in Rx/OTC marketing and business development.

Main responsibilities are strategic planning in BD and Base Business BU, evaluation of new business opportunities (internal and external) and the creation of new interaction models and customer approaches. Also to ensure commercial effectiviness and lead marketing excellence initiatives across functions.

Ownership of the ACOMPLIA franchise. Main responsibility to develop and implent strategy for the brand, including P&L, budgeting and forecasting.

Lead the planning and implementation of two innovative projects in cardiovascular team namely "www.jokatoinen.fi" disease awareness campaign and a compliance program.

Managing Director of a start-up biopharma company based in Helsinki. Main responsibilities develop the business plan for the company and secure the funding for the company.