• Orchestrates comprehensive marketing strategies for the Long Beach Island area, overseeing all facets of marketing operations including social media management, content creation, website management, graphic design, and advertising campaigns.• Implemented a new business membership model aimed at bolstering support for local businesses, contributing to increased community engagement and collaboration.• Achieved a 10% increase in social media reach and engagement through strategic content creation and community engagement initiatives, enhancing the organization's online presence and brand visibility.• Demonstrates leadership in event marketing and management, overseeing the planning and execution of marketing campaigns for various events and initiatives aimed at promoting tourism and economic growth in the Long Beach Island area.• Manages all aspects of advertising efforts, including internal advertising rights on various local sources, negotiating and executing advertising contracts, and strategizing and executing paid advertising campaigns across print and digital channels.• Utilizes strong organizational and administrative skills to serve as the main point of contact for customer and business inquiries, ensuring prompt and professional communication and support.

• Spearheads and manages all aspects of the company's marketing initiatives, overseeing a comprehensive strategy encompassing, but not limited to, social media management, content creation, website development, graphic design, and advertising campaigns.• Successfully increased e-commerce sales through strategic planning and execution, implementing strategic discount marketing that resulted in a boost in average online order value.• Achieves a high growth in sales attributed to marketing efforts by devising and implementing innovative marketing campaigns across various channels, both digital and print.• Drove a substantial increase in social media engagement through captivating content creation and community engagement strategies.• Plays a pivotal role in the expansion of the business by assisting in the development, grand opening, and marketing of an additional coffeehouse location and retail outlet, contributing to the company's overall growth and market presence.• Leverages analytical assessment skills to continuously evaluate marketing performance, optimize strategies, and identify opportunities for further growth and improvement.• Utilizes Adobe Suite proficiency to design compelling visual assets for various marketing materials, including product packaging, merchandise, advertising collateral, and website graphics.

• Macro Marketing: Current trends, optimization and innovation of marketing strategy• Content Creation & Strategy: Branding, logos, websites, advertising, blogs, email, flyer, video, booklets, signage etc.• Community Positioning: Research top consumer groups & determine target markets• Proofreading: Proofread/edit content created by marketing team• Special project support as needed

• Advised the Capstone course for seniors in the Strategic Communications undergraduate program• Liaison between six local Lynchburg clients and student-led public relations and marketing teams• Met weekly with account representatives for each client to ensure objectives and project goals are being met• Maintained diligent communication with each team for reaching and pushing them to high standards and expectations• Lectured and lead discussion on various PR and marketing topics (i.e. effective team meetings, project management, media relations, etc.)• Organized and sent out course materials and resources through the semester

• Researched trending items and developed strategy and structure for approx. 5 power ads daily• Communicated across creative, copy, and operation teams to achieve a strong ad build out• Capitalized on ad analytics by updating optimizations daily for adjusted budgets, dates, and returnHSN:• Coordinated with eCommerce team on copy changes and approvals for daily ad development• Executed operational data within daily ad production for successful ad launch

• Communicated and strategized with various display, video, and CTV vendors (Google, Criteo, Verizon)• Monitored and tracked campaign analytics to ensure successful display performance• Researched social, marketing, and branding trends across competitive platforms• Created new campaign initiatives and creative direction

• Advised an ad agency of 15+ undergraduate students as we developed an IMC for the National Student Advertising Competition’s corporate sponsor• Maintained high levels of team effectiveness (trust, communication, collaboration, productivity, diversity, engagement)• Established benchmarks, KPIs, and brand equity measurement using the Kantar Millward Brown Scale, and Simmons Research• Assisted in the development of a 20 min client pitch, including script copywriting and nonverbal communication skills

• Achievement: Competitive Advertising Campaign Winner for NSAC (Top 8 nationally) o NSAC District: 1st Place, April 2019 | NSAC National: 2nd Place, June 2019• Developed and conducted research projects including qualitative focus groups, quantitative national surveys using Amazon Mechanical Turk, Biometric testing using galvanic skin response technology, Ethnographic studies, Split A/B Ad Testing etc.• Committed to a team in central message development and campaign brand strategy through a 21-page creative brief• Identified brand consistent activations for traditional, point of purchase, experiential, digital, social and strategic partnerships platforms• Implemented a robust reporting system for media spend flexibility and optimized reach using Adspender• Assisted in the development of a 20 min client pitch, including script copywriting and nonverbal communication skills

• Supported marketing initiatives for the largest pediatric therapy provider in the Mid-Atlantic Region• Assisted in partner development, database management, and creative communication design efforts• Updated and maintained various inservice presentations across 3 companies• Canvassed location research for sales and marketing efforts in two major locations• Created and edited various marketing materials (i.e. fliers, brochures, labels, etc.)• Developed content and maintained calendar for social media platforms across 5 companies (Instagram and Facebook, totaling 8 accounts)• Introduced new social media campaign initiatives for increased engagement by 62%• Researched various marketing materials, gifts, & office efficiency methods• Gathered and finalized 2019 Quarter 2 performance numbers within Excel

Certifications: Yoga 200hr RYT (August 2018); Barre Above (February 2018); Tabata Bootcamp (February 2019)Specialized Training: TRX Body Weight Training (March 2018); Pilates (February 2017)CPR AED Certification, Liberty University (March 2019)• Instructed an average of 6 fitness classes/week and built membership averaging 22 participants/class• Provided mentoring and leadership to new fitness instructors• Developed and taught fitness workshops: Fundamentals of Yoga, Prenatal Yoga, Candlelight Yoga, Restorative & Yin Fundamentals, & Yoga Backbend Workshop