Jules Macintyre Email and Phone Number

I am passionate about helping people to make buying decisions easier and shaping behaviour in seconds when choice is overwhelming, information is instant and loyalty only lasts as long as your latest customer review. I believe that it's now no longer enough to communicate a brand or retailer promise and that we need tangible ideas that bring values to life and truly engage in order to drive closeness and ultimately sales. In an age of shorter attention spans and information overload, this means clarity of brand thinking that cuts though the clutter and understanding the whole purchase journey, influencing it at every touch point. My understanding of consumer journeys and retail enironments both on and off line is key, ensuring that campaigns are not produced in isolation of their delivery. However, knowing how people with all kinds of lives really feel and act, beyond reading research reports, is also fundamental to how I work. My skills include brand development & activation strategy, purchase journeys, route to market and channel planning, audience insights, shopper missions, barrier & trigger analysis, strategic and creative platform development, touchpoint message management, shopper media, occasion based marketing, campaign evaluation and ROI modelling.