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As the President of Brands & Ventures at HYBE America, I oversee the strategic and creative direction of the company's brand partnerships, consumer ventures, and business development. HYBE America is the U.S. subsidiary of HYBE, a global entertainment and lifestyle platform company that connects people through music and culture.With over 15 years of experience in the music and entertainment industry, I have a proven track record of developing and securing revenue-generating brand alignments across various artists, genres, and platforms. Talent collaborators include: Justin Bieber, Ariana Grande, Karlie Kloss, J Balvin, Demi Lovato, and more. I have also been recognized in Billboard's 40 Under 40, Women in Music, and a Clio Award winner for excellence in advertising and design.My mission is to create innovative and impactful partnerships that amplify the voices and stories of diverse and talented artists, while also delivering value and growth for the brands and businesses involved. I am passionate about bridging the gap between music, culture, and technology, and empowering the next generation of creators and leaders in the entertainment industry.
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President, Brands And VenturesHybe AmericaUnited States
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President, Brands & VenturesHybe America Jan 2022 - Present -
Executive Vice President BrandsSb Projects, Llc Feb 2021 - Jan 2022Leading Brands, Partnerships, Consumer Ventures, Business Development and Music Licensing across SB Projects, an entertainment company at the intersection of music, film, television, technology, culture and social good, a part of Ithaca Holdings. -
Head Of Brand PartnershipsSb Projects, Llc Jan 2015 - Feb 2021Led all brand partnerships at SB Projects. Responsible for developing and securing revenue-generating brand alignments across the SB Projects roster of clients and business ventures. Talent includes Justin Bieber, Ariana Grande, Karlie Kloss, J Balvin, Demi Lovato, Ashley Graham, Idina Menzel, Tori Kelly and more.
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Vice President, Brand PartnershipsDef Jam Recordings & Island Records Mar 2013 - Nov 2014UsLeader for managing brand partnerships for our labels (Island Records, Def Jam Recordings and subsidiaries) and artists (75+ roster of talent) generating revenue for the labels and artists. Campaigns include: Justin Bieber, Iggy Azalea, Afrojack, AviciiResponsible for outreach, cultivation and relationship management directly with brands and their advertising, marketing, and promotion agencies. Initiatives drive towards strategic alignment and revenue generation with our artists and/or the label through branded campaigns, bespoke content, product placement, licensing, event sponsorships, and social activation. -
Senior Director, Digital & New BusinessIsland Def Jam & Universal Republic Sep 2011 - Feb 2013Identified, cultivated and led the digital marketing and business strategy inclusive of leveraging current and potential technology platforms to break and develop the 220+ artists signed to Island Def Jam and Republic Music Groups representing Universal Music Group NYC. Drive the music business to the bleeding edge of art, technology, story-telling, experience and revenue.Grew existing revenue, solicited and created new revenue streams across all things digital: brand partnerships, mobile, social, web and direct to consumer.Crafted multi-faceted brand integration programs for artists, comprehensive of branded content, in-video product placement, tour sponsorship and activation, events and digital experiences. The collaborative architect and manger of the award-winning Rihanna UNLOCKED digital campaign that drove over 1 billion impressions in fan engagement and awareness, encompassing a robust experience revealing her 6th studio album, TALK THAT TALK. Awards include: Best Use of Social Media – IAC Award, MediaPost Award, Communicator Award, Webby Honorable Mention. http://on.fb.me/qytYE2
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Director, Digital MarketingIsland Def Jam Music Group Apr 2009 - Dec 2011UsManaged and executed all facets of Island Def Jam pop artists’ digital strategies, marketing, content creation, brand partnerships, business development, direct to consumer and fan engagement that generate money and move markets; roster includes multi-platinum artists Justin Bieber, Rihanna, Taio Cruz and Jennifer Lopez. Established & maintained relationships with major online networks (VEVO, Facebook, YouTube, AOL, MSN, Yahoo!), advertising agencies (The Martin Agency, BetaPetrol), more than 50 music & lifestyle blog sites and respective advertising networks (Gorilla Nation, Buzz Media, Clear Channel) and emerging digital platforms & applications.Collaborated with third party merchandisers, book publishers, fan club agencies, television & film companies and tour promoters on IDJ’s multi-rights artists to effectively exploit additional revenue streams. Produce and market brand sponsored music events for live streaming and windowed digital release.
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Manager, Mobile MarketingSony Music Entertainment May 2007 - Mar 2009New York, Ny, Us* Developed, managed and executed mobile marketing strategies for the RMG artist roster through collaboration with mobile network carriers, aggregators and third party technology companies. * Created SMS, MMS, PSMS and voice messaging campaigns that require managing the mobile CRM strategy, scripting marketing messages and designing innovative campaign creative. -
Digital Business Operations AnalystSony Music Entertainment May 2006 - May 2007New York, Ny, Us* Created and executed new digital business plans in an effort to exploit additional revenue streams for the company. Included the collaboration on the site design, the site creation and logistical implementation of online fan clubs for major labels’ artist repertoire. Managed and developed all marketing content creation and sourcing responsibilities for RMG online fan clubs.
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Sales CoordinatorSony Music Entertainment Jul 2004 - May 2006New York, Ny, Us* Assisted in the management and delivery of assets for digital sales promotions. Collaborated on retail promotion efforts: obtained and delivered essential assets and approvals to ensure effective execution of programs, which maximize sales.* Created and managed sales analysis and market indexing reports for each artist and their respective catalog. * Worked with the RIAA and Gelfand, Rennert & Feldman, LLP on the physical and digital certifications of all RMG titles.
Jules Ferree Skills
Jules Ferree Education Details
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Miami UniversityFinance & Entrepreneurship
Frequently Asked Questions about Jules Ferree
What company does Jules Ferree work for?
Jules Ferree works for Hybe America
What is Jules Ferree's role at the current company?
Jules Ferree's current role is President, Brands and Ventures.
What is Jules Ferree's email address?
Jules Ferree's email address is ju****@****ail.com
What is Jules Ferree's direct phone number?
Jules Ferree's direct phone number is +191769*****
What schools did Jules Ferree attend?
Jules Ferree attended Miami University.
What are some of Jules Ferree's interests?
Jules Ferree has interest in Human Rights, Animal Welfare, Environment.
What skills is Jules Ferree known for?
Jules Ferree has skills like Digital Marketing, Digital Strategy, Social Media, Digital Media, Mobile Marketing, Sponsorship, Social Networking, Social Media Marketing, Entertainment, Marketing, Strategic Partnerships, Online Advertising.
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