Julie Folkers

Julie Folkers Email and Phone Number

VP of Data and Insights @ Orange Barrel Media
Miami, FL, US
Julie Folkers's Location
Miami, Florida, United States, United States
About Julie Folkers

My curiosity and knack for finding better ways of working (alongside some prescient leaders who saw where I could do and be more!) have provided some amazing opportunities to learn and grow. I've loved diving in as an individual contributor, which inevitably led each time to leadership roles as I shared my learnings and skills with the team. I've spent years working with location media (OOH!), population data, and software services. Now, I provide leadership on executive management and product teams, always keeping the human side in mind (I've got to put that Social Work degree to work!).I love digging into research, finding the best tech and data tools, and putting them to work.My strength is turning complex information into clear plans that help businesses scale for real growth. I'm always looking for partners who share my passion for creating great experiences – the kind that raise the bar and set new expectations for excellence.And, as a 4th generation Rotarian, I’m working with my local Rotary Club and Rotary District 6990 to extend the leadership resources and community engagement impact beyond as co-chair of our new DEI committee.You can contact me here or email me at Jules@Julesfolkers.com.

Julie Folkers's Current Company Details
Orange Barrel Media

Orange Barrel Media

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VP of Data and Insights
Miami, FL, US
Employees:
156
Julie Folkers Work Experience Details
  • Orange Barrel Media
    Vp Of Data And Insights
    Orange Barrel Media
    Miami, Fl, Us
  • Jf Solutions Llc
    Principal Consultant
    Jf Solutions Llc Mar 2024 - Present
    Remote
    I'm having fun helping companies scale and improve by offering my expertise in people operations and workflows, a product and team-oriented mindset, and a career at the intersection of media and technology. Whether you see room for growth in your people, products, or processes, I love solving problems and look forward to partnering with like-minded leaders to advance their businesses together.Contact me to chat about how we can solve your challenges: jules@julesfolkers.comProject Type Examples:Workflow analysis and improvementTechnology reviews and recommendationsOOH Media measurement assessment and advisingSpeaking and Leading Interactive Workshops on "Interpersonal Change Management"
  • Motionworks Ai Inc.
    Consultant
    Motionworks Ai Inc. Mar 2024 - Present
  • Motionworks
    Svp, Product
    Motionworks Jan 2021 - Feb 2024
    Powered by geospatial technology and exceptional data scientists, Motionworks delivers a wide range of location and population insights that provide historical, real-time, and predictive intelligence about how people move around the globe.• Report directly to the CEO and actively engage with the Board of Directors in presenting comprehensive product strategies and roadmaps• Spearheaded the product department, growing and nurturing a team to drive continuous development, including User Experience, UI Design, and Customer Support professionals.• Position Motionworks software as an essential AdTech tool for 2000+ end users across 400 companies monthly• Foster collaboration across all domains, including Data Science and Engineering, IT Architecture and Delivery, Sales and Marketing, and Finance• Orchestrate the delivery of four major software products while overseeing the existing suite, the productization of our API offerings, and the migration to a graph database (Neo4j)• Led agile product practice with teams across 5 time zones• Infused art and science into product strategy by collecting market research, use cases, and user insights to craft business requirements, user stories, and product marketing direction• Play a pivotal role in the senior leadership team, actively shaping overall business strategy, priorities, and cultural initiatives• Partnered with key client stakeholders to design and project manage a "platform as a service" (PaaS), facilitating opportunities for product-led growth of Motionworks data products.• Contributed to business development as a key player in enterprise client partnerships to drive additional revenue within the ad tech, Retail, Travel and Tourism industries with client roster growing from 2 to 50+• Create the processes, tools, and team structure for customer and product support (Zendesk, Jira, Aha! Integrations)
  • Intermx
    Vp, Client Solutions (Intermx)
    Intermx Oct 2019 - Jan 2021
    Motionworks (formerly Intermx) thrives in connecting many data sets to deliver unique insights and business value. I've been able to take my experience working with media agencies and sellers in applying data to workflow systems and results to new avenues with the Intermx product line. The ways in which the needs of OOH media industry are so similar to those in Travel & Tourism (DMOs), Event Marketing, and other verticals, has been exciting to explore -- opening up opportunities to work with new industries and exciting teams.
  • Omnicom Media Group
    Managing Director, Operations & Technology
    Omnicom Media Group 2007 - Sep 2019
    New York, Ny (2006-2010) And Miami, Fl (2010- Present)
    Work across the nationwide offices and service divisions, facilitating the digital transformation of media and data management for the Outdoor Media Group of Companies (OMG, OMA, [d]theory and Outdoor Imaging).Utilizing service & product design in daily applications, Managing Director provides the link between the needs and goals of all OMG stakeholders: advertisers, the media team, media vendors, technology partners, all internal and external accounting departments, external agency media & operations, and Omnicom Finance, Legal and IT. Design and partner for development of web-based tools that have facilitated business growth from $350MM to $700MM in gross annual billings. Worked with user-designed database applications as well as third-party developers to build operational and buying platforms to connect media buying tasks to contractual and financial reporting needs. Evaluate, establish and deploy workflows and best practices across all media and production operational domains.
  • Outdoor Media Group (Omg)
    Operations Manager
    Outdoor Media Group (Omg) Apr 2003 - Apr 2007
    Greater Atlanta Area
    Promoted from OOH Media buyer to Operations Manager by creating "operating system," scaling single-client file to provide all contracting and billing upload needs for a newly acquired division serving 100+ clients, from $35MM to $350MM in 4 years.Responsible for managing the design and technical needs of the user-designed database application, coordinating with Executive Team and Omnicom IT for advancement and management.Created processes and best practices for growing Media business to ensure Legal and Financial compliance. Onboarded and integrated two new divisions for additional media and production services.Key point person for all tech, legal, finance and accounting needs Managed Operations team members located in Atlanta, New York, and Detroit.
  • Omd
    Out-Of-Home Media Planner/Buyer
    Omd 2001 - 2003
    Greater Atlanta Area
  • Bbdo
    Ooh Buyer And Asst Media Planner
    Bbdo 1999 - 2001
    Greater Atlanta Area
  • Wilkins Outdoor Network
    Media Specialist
    Wilkins Outdoor Network Aug 1998 - Oct 1999
    Atlanta, Georgia, United States

Julie Folkers Education Details

Frequently Asked Questions about Julie Folkers

What company does Julie Folkers work for?

Julie Folkers works for Orange Barrel Media

What is Julie Folkers's role at the current company?

Julie Folkers's current role is VP of Data and Insights.

What schools did Julie Folkers attend?

Julie Folkers attended University Of West Florida.

Who are Julie Folkers's colleagues?

Julie Folkers's colleagues are Elise Milam, Gunnar Samuelson, Patrick James Small, Daejah Alexander, Christoph Roedig, Jack Wanner, Lillianna Trevino.

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