Gm | Head Of Us Digital Marketplace
CurrentResponsible for full P&L ownership across our digital channels (.com and Amazon) and contribute meaningfully to the strategic vision and execution of the future of Allbirds.
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@onekingslane.com
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5 phones found area 415, 860, 212, and 866
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Julie Levin is listed as GM / Head of US Digital Marketplace at Allbirds, based in San Francisco, California, United States. AeroLeads shows a work email signal at onekingslane.com, phone signal with area code 415, 860, 212, 866, and a matched LinkedIn profile for Julie Levin.
Julie Levin previously worked as GM | Head of US Digital Marketplace at Allbirds and Senior Director, Digital Product & Merchandising at Allbirds. Julie Levin holds Bachelor Of Arts, Magna Cum Laude from University Of Arizona.
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AeroLeads found 1 current-domain work email signal for Julie Levin. Compare company email patterns before reaching out.
Seasoned digital leader with experience spanning marketing, analytics, growth, product development and strategy. Strengths include:* Product strategy, development and management: uses a data-driven approach to champion strategic and product investments that delight the customer and positively impact the business.* Empowering thought-leadership: skilled at developing a product vision and empowering a cross-functional team of individuals to support and execute on the strategy.* Detailed problem-solving: fearlessly accepts new challenges and tackles them by breaking each down into achievable components.* Marketing DNA: a forever marketer. Passionate about performance marketing and how to effectively speak to the consumer at different points of the consideration funnel.* Well-respected partner: a team member and team leader, striving to bring fun, support and mutual respect into the work we do together.
Listed skills include Web Analytics, E Commerce, Analytics, Digital Strategy, and 16 others.
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San Francisco, California, Us
Responsible for full P&L ownership across our digital channels (.com and Amazon) and contribute meaningfully to the strategic vision and execution of the future of Allbirds.
San Francisco, California, Us
Lead cross-functional eCommerce team responsible for Digital Product, UX/UI Design, Engineering, & Site Merchandising across 8 sites globally, serving 35 countries. Define the vision of Allbirds digital properties and manage the cross-functional execution of the strategy.Key Accomplishments:- Built a digital merchandising team - hired and onboarded a team, established process and protocol, built cross-functional partnerships, applied technology for automation of manual tasks- Lead the redesign and rebuild of all core templates in the shopping funnel - approach defined and validated using analytics and user research- Onboarded internal team of Native app developers and PM and launched Allbirds native iOS app - homegrown tech and design, built in 8 months- Introduced re-usable modular templates to alleviate dependency on design and engineering resources, redirecting those valuable resources to other high impact work- One of first retailers to adopt and roll-out Virtual Try-on technology, integrated in both web and app- Streamlined and operationalized process to launch products in hours vs. days, and removed dependency on engineering
San Francisco, Ca, Us
Created and led strategic initiatives for consumer-side of marketplace (backer). Developed KPI’s, established and socialized OKR’s, drafted roadmaps and executed with cross-functional teamDelivered strategic plan and forecast to executive leadership for most critical area of business - building backer trust. Managed team of 2 PMs; directed weekly sprints to improve existing UI as well as introduce new featuresLed the following major initiatives from concept to launch:- Apple Pay (launched in 5 weeks, featured as launch partner in Apple's marketing material)- Campaign page re-build and redesign (test and iterate to ensure gains on most viewed page)- Equity crowdfunding (creative solution for launch during a time where resources were constrained)- Seller Program (cross-functional leadership to develop policies, onboard sellers and launch feature)- Collections (introduced curation and merchandising into our platform)
San Francisco, Ca, Us
Led growth team of designers, engineers and analysts in short-cycle experimentation; experimented with viral loops, conversion funnels, landing pages, discoverability and email to improve backer growth and retentionOverhauled web analytics platform and a/b testing infrastructure so team could effectively gather insights and cycle through iterationsExecuted call-to-action experimentation which led to 40% increase in users entering payments funnel and 300% increase in email click-through rates
New York, Ny, Us
Managed the full-funnel experience for users acquired through paid marketing (85% of new customers); ran 50 experiments in just 6 months time with a 50% success rate Defined a/b testing program; decentralized capabilities so product and marketing teams could run concurrent testsImproved sign-up conversion rates by 35% and activation rates by 20% through iterative testing; landing page tests for paid search yielded sign-up conversion rate gains of over 60%
Clients:One Kings LaneArmani ExchangeROI DNA (Symantec)Eleven Inc. (Virgin America, Apple) LiveAreaLabs (TRX)
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Julie Levin works for Allbirds.
Julie Levin is listed as GM / Head of US Digital Marketplace at Allbirds.
AeroLeads has found 1 work email signal at @onekingslane.com for Julie Levin at Allbirds.
AeroLeads has found 5 phone signal(s) with area code 415, 860, 212, 866 for Julie Levin at Allbirds.
Julie Levin is based in San Francisco, California, United States while working with Allbirds.
Julie Levin has worked for Allbirds, Untuckit, Indiegogo, One Kings Lane, and Julie Rosefsky.
You can use AeroLeads to view verified contact signals for Julie Levin at Allbirds, including work email, phone, and LinkedIn data when available.
Julie Levin holds Bachelor Of Arts, Magna Cum Laude from University Of Arizona.
Julie Levin is listed with skills including Web Analytics, E Commerce, Analytics, Digital Strategy, Digital Marketing, Google Analytics, Conversion Optimization, and Online Marketing.
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