Driving member engagement and growth. Skilled in developing and executing strategic initiatives to foster thriving communities. Proven ability to build relationships, analyze data, and deliver exceptional member experiences.

• Led brand management as the point of contact for over 250 legacy agencies, driving conception, planning, and execution of strategy and assets while tracking performance and presenting findings and recommendations to executive-level leadership.•Strategized with IT, marketing, operations, and other cross-functional teams as the liaison for meeting deadlines and adjusting the brand management process as necessary to minimize interruptions and maintain brand consistency across enterprises. •Created and launched the internal process for tracking the business development pipeline on Excel, monitoring company acquisitions to keep all members of the brand transition informed on the uniform strategy.

•Conducted research and development on prospective customers and key stakeholders, presenting customer analytics weekly to help optimize sales leads •Built a strategic formula to drive initial customer outreach with personalized questions to better understand customer pain points for the business development team to offer targeted solutions•Managed HubSpot on the back end by loading all research findings, creating a backlog of customer information for team-wide visibility

•Designed social media posts daily and weekly to market upcoming events and increase foot traffic in the downtown community•Utilized WordPress to update company website, supporting conversions by linking landing pages to social media posts to provide more information about upcoming events •Assisted with event planning to facilitate local community outreach and networking opportunities