Brands Include: LEGO, St. George Spirits, 11 Madison Park, Plum Organics, Little Passports, Tea Forte, Sundance Catalog, Restoration Hardware, Bath & Body Works, Ghirardelli Chocolate, California Olive Ranch, Miyoko’s Creamery, Pizzaiolo, Quince, Sommersalt Snack Co., Real McCoy Spirits, Education.com, Workday, Old Navy, Trinchero Family Estates, Menage a Trois, Newmans Own, Delicato Family Vineyards, Klutz, Whole Foods, Sutter Home, Cremo Co., Summers Eve, Yardley• Principal and owner of boutique integrated design agency with a focus on CPG branding, packaging and collateral for specialty retail. • Provide start to finish service; concept and brand development and creative direction for packaging design, digital and print marketing materials, sourcing and management to final production. • Partner with clients to establish strategic positioning and differentiating characteristics to create a unique point-of-view and aesthetic in the marketplace. Clients range from start-ups to multi-national organizations with multiple reaching acquisition goals.• Developed all business operational procedures, implementing various softwares to manage and track projects and profitability.

Brands Include: Shaklee Nutrition, Shaklee Green Home, Shaklee Personal Care • Responsible for developing and directing the visual expression of the Shaklee mission and brand in alignment with corporate business strategies. • Established and managed a strong, consistent global brand identity throughout all collateral, packaging, web and display designs. • Collaborated with Shaklee business units; product marketing, sales, public relations and corporate leadership to strategize and execute all project requests. • Recruited, interviewed and hired staff of five designers and production artists forming the creative services department. • Managed day-to-day team projects ensuring professionalism, innovation, efficiency and technical accuracy. • Responsible for managing all outside service contracts including graphic designers, photographers and illustrators.

• Oversaw packaging and POP created for Gap, GapKids, GapBody and BabyGap in US and international markets.• Created strong branded systems for basic replenishable items and layered on trend-forward embellishments for seasonal product. • Managed group of 6 designers and production artists. • Inspired, motivated and engaged team in creative thinking and pushing beyond status quo. • Utilized range of materials and techniques; paper, ink, canvas, leather, embroidery, metals to create unique hangtags and packaging that reinforced gap’s style and attention to detail. • Worked with adjacent business partners to ensure appropriate design solutions; conceptual and budgetary. • Launched BabyGap’s First Favorites packaged layette which over-performed projected sales by 30%.

Brands Include: Mirassou, Red Bicyclette, Wild Vines• Developed naming, brand identity and package design for Gallo's portfolio of 75 national and international brands of wine, spirits and beverage. • Initiate concept development, illustrating a range of solutions to assist marketing team in reaching business goals through creative problem solving. • Oversaw production artist in executing designs to fruition. • Hired and art directed illustrators, assisted in preparing finish comps for consumer testing.

• Designed seasonal and core packaging for specialty food, tabletop and cook’s tools divisions of Williams-Sonoma Retail. • Responsibilities included concept, design, package structure and materials, file production, print mechanical, comping, materials sourcing, photography art direction, vendor and printer management; domestic and international versioning, and overseeing and mentoring junior designer and freelancers. • Packaging ranged from 1 color letterpress to process printing and specialty printing. • Redesign of holiday packaging increased annual sales by 268%.