Julia Harvey Email & Phone Number

New York, New York, United States

New York, New York, United States

Account - Enterprise Telecommunications (Oct 2021 - Jan 2022)Onboarded New Client Team & Managed Paid Media Strategy & Execution across Search, Social, Display and Video.Account - Global Media Company (Sept 2021 - May 2022)Managed Paid Media Strategy & Execution across Display/Programmatic Direct Response, Content and Engagement marketing for a global print & digital publication.Account - CPG (Jan 2021 - Nov 2021)Managing Paid Media a Strategy & Execution across Search, Shopping and Social for a D2C Baby Formula brand.Account - Retail (April 2021 - July 2021)Managing Paid Media across Search and Social for lingerie brands.

Greater New York City Area

Account - CPG (Jan 2021 - April 2021)Specializing in Cross Channel Paid Media Optimization (Search, Display, Social) for a baby formula brand.Account - Television Provider/Streaming (Jan 2020 - Dec 2020)Specializing in Cross Channel Paid Media Optimization (Search, App, Display, Social) for Domestic & Latino products.

Greater New York City Area

Account - Global Media Company (Feb 2019 - Oct 2019) - Paid Media Optimization (Search, Video, & App) for domestic & international print & digital publications.Account - Television Provider/Streaming (Oct 2019 - Jan 2020) - Paid Media Optimization (Search, Social, & Display) across Domestic and Latino products

Greater New York City Area

Experiential Marketing for Michelob ULTRA- Assisted in execution of brand events for Michelob ULTRA, Budweiser, & Bud Light at major sports event including NBA Draft, MLB All Stars, & PGA Tour- Briefed & provided feedback to 6 creative agencies to establish creative platform for all ULTRA experiential activations- Developed tool to automate post event ROI and success analysis- Served as panel member for innovation team in developing new beer flavor- Analyzed academic studies to provide recommendations for in-stadium advertising and packaging

Loveland, Oh

Supported Frozen Food Sales for the Kroger Account- Developed New Action Plan for Optimizing DSD systems to reduce lost sales dollars due to out of stock items- Worked to improve lines of communication between brand and executional teams to increase sales and profit- Exposed to all areas of the supply chain systems and comprehension of advanced POS technology- Analyzed incremental growth opportunities in ecommerce and impact on traditional retail

Skillman, New Jersey

Brand Management for Healthy Essentials- Developed an alternative method for direct to consumer sales via digital kiosk- Analyzed and reported on weekly statistics and updated forecasts through end of year- Developed a strategy for establishing effective price policies to remain competitive with third party resellers in ecommerce- Created and distributed monthly newsletters for company consumer sales staff- Developed optimized imagery plan and produce 4 photo shoots- Worked with retail partners to provide lifestyle and marketing content in support of consumer sales

State College, Pennsylvania

State College, Pennsylvania

State College, Pennsylvania, United States