Laid off in May 2024 due to my role being eliminated at Moveable Feast. Recently started looking for roles that align with my diverse skill set in managing digital content and marketing campaigns.

- Oversaw the complete website redesign on Shopify to enhance user experience and align with brand goals.- Led the update of the membership platform, improving user accessibility and increasing retention.- Managed Instagram content, scheduling, and follower engagement, boosting brand visibility through strategic posts and giveaways.- Collaborated with external vendors on Facebook and Google ad campaigns, driving targeted traffic and increasing conversions.

- Managed end-to-end marketing strategy for a food delivery service featuring Michelin-starred and James Beard award-winning restaurants.- Conducted marketing audits and developed email marketing plans, enhancing engagement and conversion rates.- Led data-driven email campaigns, improving open rates, click-through rates, and overall engagement.- Collaborated with design, product, and operations teams to ensure cohesive branding across all channels.

I was laid off by Power Digital Marketing in December 2022 and have been looking for the right opportunity. I had a short contract with REVOLT.tv where I took over for their Email Marketing Manager while she was out on medical leave. That contract was cut short as she came back early from medical leave. I’ve spent my time interviewing and working toward my next great position.

Short term contract with REVOLT.tv - Managed email and SMS campaigns using Klaviyo and Community, using A/B testing to improve CTR by 150%, and created weekly reports to review and strategize on brand initiatives.- Helped implement REVOLT.tv's Social Justice Newsletter template and set up email flows and templates.- Provided an email marketing audit with recommendations for improving CTR, industry benchmark comparisons, and A/B testing strategies.

- Effectively acted as the main POC and project manager for Email, Paid Social, Paid Search, Content, Creative & SEO accounts by building and maintaining client relationships, managing campaign production, providing strategic marketing solutions, and negotiating contracts to maximize profit and maintain high client retention.- Managed all email and SMS campaign strategy, development, and execution for up to 10 clients in various industries for B2C, B2B, and E-commerce accounts.- Led training for all new hires on email marketing strategy, list building, and how to build email campaigns in various ESPs.- Co-led the email Culture Champion team and allocated up to $2k in budget per quarter for planning remote experiences to inspire an inclusive and supportive environment for employees.

- Managed email campaign development, optimization, and implementation for 8 to 12 clients at a time in varying B2C, B2B, and E-commerce industries including Fashion/Apparel, Health & Fitness, Sexual Wellness, CBD, Beauty, E-Sports.- Established targeting strategies based on customer lifecycle segmentation & predictive analytics.- Reported on weekly & monthly email KPIs and presented findings and strategies for clients.- Became the email team’s Culture Champion in charge of creating 2x remote events per month and cultivating a positive workplace environment.

• Maintained unified brand messaging across platforms including marketing, social media, and internal communications in accordance with brand voice and visual identity• Managed all social media platforms including content creation, copywriting, ad strategy, and interaction with followers and reported on KPIs• Executed brand strategy and events around passion points (music, fashion, design, and health & wellness) and researched competitor’s sales and marketing strategies to grow occupancy and RevPAR• Created email campaigns for brand activations and sent on a one-off basis to email list to increase brand activation attendance• Fostered client relationships and sought new partnerships that aligned with W brand• Developed annual strategic marketing and PR plans and budgets upwards of $500k and reported on results • Partnered with Sales and Operations team to develop B2C and B2B marketing strategies and created client communications to drive ADR and corporate and event bookings• Sourced and contracted influencers to produce lifestyle content to increase brand awareness and drive revenue• Interfaced with Field Marketing for support of hotel marketing strategy to drive ADR and revenue through hotel specific marketing, regional and national promotions

The W Insider crafts elevated and memorable experiences for guests that drives loyalty to the W brand. The W Insider’s main pillars are guest advocate, team advocate, brand advocate.• Hired, mentored, and managed W Bellevue front desk team of sixteen including hourly talent and leaders. Our team was #1 in Customer Service for the Americas in 2018 for W Brand.• Created internal marketing assets, written content for W brand website, and visual content for W Bellevue's social media pages.• Developed strategic partnerships and co-marketing opportunities with local brands & influencers. • Worked with Marketing Manager on brand activations for fashion, health & wellness, design, and music.• Developed training materials and used brand guidelines to train new hires and educate external partners.• Contributed to outside marketing campaigns including videos, photoshoots, and written articles. • Managed VIP and celebrity guest's needs including working with assistants as primary point of contact at hotel, created personalized amenities and experiences.

• Built lifestyle site focused on fashion, beauty, food, travel, music, and décor and grew site to 25k monthly pageviews.• Created daily content including writing and editing blog posts, product reviews, participated in photoshoots and edited digital content in Adobe Photoshop and InDesign.• Managed content distribution to online channels and social media platforms.• Presented analytics data and content pitches to create marketing campaigns with brands.• Utilized analytics and site metrics to determine areas of improvement.• Built email sign-up and sent email campaigns, tracked and analyzed monthly KPIs, and adjusted using a/b testing for improvement for an increase in 4% email acquisition rate.• Maintained content marketing calendar to schedule all aspects of creation and delivery.

• Edited existing lodging descriptions through Salesforce and Expedia’s proprietary tools with emphasis on quality control and accuracy. • Independently researched Expedia client hotel destinations to write descriptions of the surrounding neighborhoods for the Expedia.com Map section.• Assisted with training new team members on how to use Expedia’s proprietary tools.

• Used Microsoft proprietary software to grade customer search results on Bing and Windows Phone App Store platforms based on relevance to query, image quality, and landing page relevance to improve the quality of future search engine results.• Tested new versions of Bing optimization software to provide UI and qualitative feedback to developers.• Wrote detailed user guides documenting judgment guidelines and tool functions to ensure uniform performance among users.