Julia Arango Villa Email & Phone Number

Antioquia, Colombia

Medellín, Antioquia, Colombia

Scope, manage and deliver innovative primary research projects for retailers and manufacturers in North and Latin America while managing and analyzing data from the customer strategy, as well as available data and insights from secondary sources, in order to provide thought leadership and deepen understanding of the grocery market.

Madrid, Community Of Madrid, Spain

Developing marketing strategies and research initiatives for the Bachelor of “Behavior and Social Sciences” to attract a wider and more diverse pool of qualified students to the program and enhance the academic experience for the current student community.

Medellín, Antioquia, Colombia

- Led and grow 12.4% annual client contracts with a value of €350K.- Delivered actionable insights using data analysis for large international brands: Colgate, L’Oréal, GlaxoSmithKline (Haleon), Bayer, Henkel & Beiersdorf + other Colombian companies: Prebel, Grupo Bios, Bivien.- Built, implemented, and followed up category management plans for personal care categories in Grupo Éxito, biggest retailer in Colombia bringing incremental sales over 4.1 times the investment.- Trained more than 200 external users from different CPGs for the use and analysis of data on the “Shop On Lab” platform powered by dunnhumby.

Medellín, Antioquia, Colombia

- Managed more than 400 online and offline campaigns between commercial and operational teams from Colombia, India and Brazil.- Implemented the transition between the campaign managing platform from Microsoft Planner to Jira.- Responsible for the instore channel for the implementation of national wide campaigns in Grupo Éxito, Colombian biggest retailer.

Medellín, Antioquia Department, Colombia

- Operated omnichannel campaigns with targeted audiences using retail transactional data learning about ad-management platforms such as Facebook, Google Display & Video 360 & Retargetly.- Built the onsite processes for the Colombian market. Managed, and measured more than 400 campaigns using Vtex, Google Ads Manager & Google Analytics.

- Supported medium companies creating innovative strategies for brand launches and product releases.- Coordinated design and production of BTL and ATL events.

Antioquia Area, Colombia

Managed digital influencers strategies for large companies in the fashion, services, and sports sectors.

Antioquia Area, Colombia

Research coordinator for the internal communications department, focused on understanding how undergraduate, graduate, and faculty students use the institution's internal communications.

Antioquia, Colombia

Student member of the EAFIT Marketing Club. Logistics team for 4 consecutive years at the CONAMERC International Marketing Congress and Tic Tac Marketing competition. Treasurer from January to November 2015.

Master'S Degree, Marketing Research

Master in Market Research & Consumer Behavior with emphasis on Big Data Qualitative and quantitative studies through design and execution.

Marketing

Marketing Degree with emphasis on Digital Marketing. Member and board member of the Marketing Student's Club Winner of the Leadership.