Julia Boas Email & Phone Number

Greater Roanoke Area

As Director of Business Investment, Julia Boas is responsible for project management and designing and implementing business recruitment strategies for the Roanoke Region of Virginia. As the region's economic development organization this position plays a central role in helping our eight localities and investment projects can access funds and receive technical assistance. Through a community-informed planning process, the Partnership solicits input from local and regional entities, including elected officials and the private sector, and provides thought leadership to ensure the Roanoke Region stays at the leading edge of business recruitment and expansion best practices.

Roanoke, Virginia, United States

The Roanoke Regional Partnership has made expanding the Roanoke Region's ability to attract and retain in-demand talent one of its top priorities over the next five years. As the Director of Talent Strategies, Julia will focus on marketing and brand-building around the talent narrative, supporting expansion needs of Partnership projects, as well as supporting the advancement of the education pipeline and workforce development initiatives. She will implement strategies to market the region as a top destination for talent, and work to create and foster connections among academic institutions, employers, local governments, students, and other stakeholders.

Roanoke, Virginia, United States

Roanoke, Virginia, United States

Roanoke, Virginia Area

Julia Boas is the Director of Events and Event Marketing for the Roanoke Outside Foundation. Boas handles logistics, marketing, social content, budgeting, sponsorship, community relations, customer service, and planning for events such as the Blue Ridge Marathon, Down by Downtown Music Festival, Go Cross ProCX Race, Radical Reels Film Festival and the Go Outside Festival. Collectively these events have created an estimated economic impact of $9,924,447 in the Roanoke Region since their inception. They have also raised and donated over $448,000 to local charities for outdoor asset development and more.Oversee all aspects of large-scale events such as;-Foot Levelers Blue Ridge Marathon-Down by Downtown Music Festival presented by Wells Fargo-Anthem Go Outside Festival-Virginia's Blue Ridge Go Cross UCI ProCX Race presented by Deschutes Brewery-The Radical Reels Film Festival-Non-profit partner on events like the Deschutes Street Pub; Devils's Backbone Battle of the Bands; Orvis Down the Hatch FestivalResponsibilities Include:-Marketing and public relations of each event-Content management of all websites and social media channels (@blueridgemarathon, @gocrossrace, @roanokegofest, etc.)-Budget Management for each event-Coordinate committee meetings-Develop event partnerships and sponsors-Leverage community partners-Ensure permit compliance and venue reservations for each event-Arrange vendors (timing company, sound rentals, caterer, food, awards, etc.)-Coordinate and execute full marketing plans for each event-Obtain and cultivate sponsors-Oversee design, execution and sales of event merchandise-Provide customer support to participants and vendors-Recruit and manage over 2000 volunteers each year-Solve all problemsPrior to joining the Foundation, Boas worked in the outdoor industry for almost a decade with experience guiding adventure excursions, planning outdoor related events, promoting, management, and customer service.

Roanoke, Virginia, United States

In addition to managing all aspects of several, annual large-scale events this position also manages website development and content, social media content, e-newsletter design and content planning, marketing budgets, ad design and creation, data collection and insight analysis, influencer programs, overall marketing vision and ad placements. This includes the following sites and social handles:- www.blueridgemarathon.com- www.roanokegofest.com- www.gocrossrace.com- www.downbydowntown.com- https://www.facebook.com/BlueRidgeMarathon- https://www.facebook.com/GOfestival- https://www.facebook.com/gocrossrace- https://www.instagram.com/blueridgemarathon/- https://www.instagram.com/roanokegofest/- https://www.instagram.com/gocrossrace/

Roanoke, Virginia Area

Description by my direct supervisor-“Boas has an amazing ability to do a lot with very little. Each event she manages have small city budgets yet she is able to leverage partnerships to create high caliber events that exceed expectations. She does not take no for an answer. She's an incredibly hard worker, often times remaining in the shadows while others receive credit for her efforts. She's all about making the Roanoke Region a better place. She organizes the mountain of detail, volunteers, athletes, and vendors that make up the Blue Ridge Marathon, Go Fest, and Go Cross cyclocross race. Her attention to the customer experience has built the marathon into one of the ten best marathons (USA Today) and Go Fest into one of the premier outdoor festivals on the East Coast. Go Cross, in only three years, has become a UCI event attracting professional cyclocross racers from around the world. Each event has increased in attendance, athlete registrations, and economic impact every year under her management. The success of the events has helped win numerous awards recognizing the events and the Roanoke region’s outdoor culture from Blue Ridge Outdoors and the readers of the Roanoker. Thanks to her work, the Roanoke region’s image has spread around the world to the athletes, businesses, and spectators who travel here to enjoy our outdoor assets.”

Roanoke, Virginia Area

New Castle, Va

Increase percentage of income derived from groups programs and special events. Utilize web development, blogs, social media, PR campaigns, publications and other media to promote all organizational objectives. Direct and motivate staff to accomplish company goals.• Utilized my personal skills to build relationships with group coordinators.• Created and promoted programs such as adult skill clinics, wine & dine events, beer tastings to bring in income during our slower seasons. • Market business within a strict budget effectively.• Designed a 12 page marketing brochure• Designed 30+ advertisements for various publications and online listings• Designed handouts, flyers and 6’ mall panel for events, programs and public awareness• Manage two assistant directors for marketing and group programs; co-manage a staff of 20 year-round + 15 seasonal employees.• Develop programs for Summer Adventure Camp, Corporate Teambuilding, Private Schools, Colleges, Custom Adventure Programs, Families, Reunions, Weddings, Churches, parties, etc.• Sell & Create custom programs for over 230 groups annually generating ~$1 Million net annual income.• Manage marketing budget and create annual marketing strategy.• Create & Organize displays for expos, camp fairs, malls and events.• Identify target audiences, conduct market research & evaluations, and implement strategy • Co-created and maintain content for website: www.wilderness-adventure.com

Bachlor Of Arts, Journalism/Mass Communications

Activities and Societies: Delta Delta Delta Sorority, Women's Club Soccer Team

Bachelor In Journalism & Mass Communications