Julia Bindokat Email & Phone Number

Greater Zurich Area

I lead UX research for the global e-commerce website mammut.com, collating qualitative and quantitative insights to inform stakeholders providing guidance on creating user-centered products while accounting for business needs and technical feasibility.• Conduct over 100 remote user interviews and moderated usability tests and facilitate workshops and deliver presentations to share insights with stakeholders, resulting in the redesign of various parts of the website with improved usability and increased conversion rate• Collaborate with engineering to establish an online experimentation practice that is part of the product release process to quantify the impact of new features and product design changes• Manage A/B testing roadmap and implement A/B tests to improve individual product features resulting in an increase in conversion rate by up to 23% on mobile devices, utilizing Google Optimize, Google Analytics, and statistical analysis

Greater Zurich Area

I managed all onsite content and campaigns that went live on mammut.com, was responsible for the website's category management, and played a key role in a global website relaunch.• Managed the onsite content, campaigns, and content briefings for the global website mammut.com to increase user engagement and online sales• Advanced on-site search logic to enhance users’ search experience and help them find what they are looking for by matching search query results to user expectations, reducing user frustration and site abandonment• Completed Codecademy's web development (~350 hours) career path, learning HTML, CSS, and JavaScript which made my collaboration with developers more effective and enabled me to write code for fully responsive landing pages, saving the costs for having these landing pages built externally• Analyzed user behavior with Google Analytics, and conducted client-side A/B tests with VWO and Google Optimize to improve features of the webshop• Responsible for the webshop's category management and managing the seasonal product assortment updates

Greater Zurich Area

I managed onsite content and campaigns for 10 webshops on our platform mammut.com.• Created briefings, ensured alignment of content, and executed global onsite campaigns • Collaborated with digital designers, content writers, developers, and other stakeholders to create landing pages that increase user engagement and conversions• Partnered with engineers and other business stakeholders to plan, test, and build the first online outlet to increase global sales

Berlin Area, Germany

The company was a premium women’s fashion label. Before I co-founded elovie, I lived in Italy for six months, learning about the knitwear product development process and building relationships with the owners and technicians of the knitwear factory.• Conducted market research and competitor analysis in the women’s fashion market to inform our business strategy• Designed and set up a website including an online shop to sell products to end-consumers• Created content such as product model images, lifestyle images, product descriptions, and blog articles for the website, lookbooks, and social media to draw attention, increase engagement and inform users about the products

Berlin Area, Germany

As part of the Corporate Communications team, I collaborated closely with stakeholders to create engaging and compelling experiences for participants at internal and external events.• Researched the target group of events to craft experiences tailored to their specific needs, including finding the right venue and catering service for social events, and activities that engage and facilitate engagement between participants• Designed the attendee journey through conferences with up to 600 people, from registration, schedules, presentations, parallel workshops, and breaks with accompanying exhibitions• Coordinated external suppliers to ensure events run smoothly and resolved any issues that may occur

London, United Kingdom

Schwarzach Am Main

Master'S Degree, International Marketing Management

Bachelor'S Degree, International Business

Bachelor'S Degree, International Business

Degree In Fashion Design, Fashion/Apparel Design