Julia Blanc Email & Phone Number

Paris, FR

Paris

• Part of the Global Marketing Team. The Leica Medical portfolio includes consultation and surgical microscopes for visualization in Microsurgery (Neurosurgery, Plastic and Reconstructive Surgery, ENT, Orthopedics.
• Manage, design and execution of multi-dimensional digital marketing campaigns using digital channels to reach target personas.
• Collaborate with business stakeholders to translate business goals and objectives into actionable integrated campaign strategies that delivered engagement, leads, funnel and revenue.
• Partner with Selling Unit, Global Business excellence & Marketing, Digital Team by employing a mix of creative tactics, including multi-channel digital programs, content marketing, SEO, account-based marketing, social.
• Close collaboration with Regional Marketing Teams: North America, South America, Japan, China, Korea, EMEA.
• Ensure that the company’s brand and identity was adhered to in campaigns and in all communication channels.

• Execute digital marketing communication strategy and the year-round action plan in coordination with the segment marketing to achieve business goals. Build Integrated campaigns across multiple marketing tactics and.
• Follow-up marketing communication plans and campaign calendar: work collaboratively with Marketing and Sales organizations and with the Global Digital Team to support digital marketing automation campaigns and lead.
• Improve digital campaign performance through different channels: PPC, SEO, Paid Channels, Banners Ad, Email, Web Site content, Webinar (ON24 and Global Meet Platforms), Content Syndication, Social Media, LinkedIn.
• Measure effectiveness (ROI, SQL, MQL, Google Analytics...). Marketing leads consolidation. SalesForce operation for leads segment.

• Pall Corporation (NYSE: PLL - CA $ 2.6M) is a leading player in the filtration markets. Business Unit: Energy (Oil, Gas, Polymers, Machinery and Equipment).
• Develop and lead execution of approved communications/marketing plans in line with Global guidelines and Local strategy.
• Organize and implement EMEA marketing communications projects, mainly events/tradeshows, within budget and schedule. (Up to $120 000 per event). New product launches. Sales Tools development. Homogenization of the.

Saint-Germain-en-Laye (78)

• Transverse position between all business units (Energy, Aeronautics, Microelectronics, Pharmacy, Medical / OEM, Laboratory, Food and Beverage).
• Communication strategic plan build up and budget management according to the defined group strategy. Western Europe Marcoms budget: € 800,000
• Transverse position between six different B.U. (Annual Sales 250M€): project mode collaboration with dedicated marketing teams or management, scientist, sales team, collaborator.
• Outside service provider’s coordination: advertising agencies, graphic designers, photographers, printers, translators. Good knowledge of the graphic chain
• External and internal event operations (seminars, town halls, roadshows, fairs, conventions, symposiums, round tables...)
• Piloting of the media plan and press relations.

• Drafting and updating: operational and promotional marketing, digital communication, newsletters, invitations, leaflets, brochures, POS, website.
• Production, planning and organization of dedicated customer events: fairs, seminars, public relations (Open gas de France, Gucci Master, Karting, Polo...).
• Vendors rationalization & costs savings generation: printer, designer, forwarding agent, stand builder, suppliers for goodies and events material.

• Biomedical marketing teams support: promotions and product launches, development of sales tools, documentation and production of content, professional congresses.
• Internal communication: annual convention, internal seminar, incentive, challenge, staff motivation, digital company newsletter
• Annual Sales Revenue 80M€

Organization and follow-up of event logistics, coordination of projects with various external providers

Saint-Paul-Trois-Châteaux

• Gerflor - Plastic industry - World leader in PVC flooring
• Digital communication: redesigned the Gerflor website and the photo library.
• Product book (Euro RSCG Communication Agency): photographs with architects, photographers and graphic designers. Manufacturing follow-up.
• 300m2 Gerflor stand - International Exhibition of Flooring in Hanover.

Cycle Certifiant Webmarketing & Communication Digitale

digital strategy and action plan. Coordination and launching of digital projects, website, web marketing campaigns, social media.

Master 2 Communication Et Multimédia

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