Played a key role in conceiving and launching the core idea for the apparel brand.Textile Design:Create and develop mood boards, textile designs based on market trends, brand identity, and client requirements. Utilize design software such as Adobe Illustrator and Photoshop to conceptualize and render textile patterns and motifs.Technical Drawing:Generate detailed technical drawings (Tech Packs, BOMs) and specifications for textile products, including fabric construction, dimensions, and colour specifications. Ensure accuracy and adherence to design guidelines and production standards.Fabric Testing and Evaluation:Conduct comprehensive testing and evaluation of textile samples to assess quality, durability, and performance.Collaborate with production teams and suppliers to address any issues and ensure compliance with quality standards.Material Sourcing and Procurement:Identify and source materials, fabrics, and trims from suppliers and vendors that meet design specifications, quality standards, and budget requirements. Negotiate pricing and terms to ensure cost-effective procurement.Production Support:Provide technical support and guidance to production teams throughout the manufacturing process.Resolve any technical issues or challenges that arise during production to ensure timely and successful completion of projects.Quality Assurance:Implement and enforce quality assurance processes and procedures to maintain high standards of product quality and consistency. Conduct inspections and audits of finished products to identify and address any defects or discrepancies.Documentation and Reporting:Maintain accurate records and documentation of design specifications, sample approvals, and production updates. Generate reports and presentations to communicate project status, performance metrics, and recommendations to stakeholders.

Led the design and development of the in-house athleisure line.Focused on innovative designs and technical fabrics, sourcing materials, and conducting trend forecasting to drive product development and market relevance. Created detailed design tech packs to communicate product specifications to manufacturing teams, while establishing strong communication channels with vendors to ensure quality and timely production. Contributed significantly to brand growth and market expansion through creative design solutions and strategic partnerships.

Sales and Marketing Strategy Development: Collaborated to create strategies aligned with business goals. Identified international opportunities and executed go-to-market strategies.Market Research and Analysis: Conducted thorough research to inform decision-making. Analyzed data to identify trends, competitors, and customer preferences.Marketing Material Creation: Crafted clear marketing materials tailored to clients' needs. Ensured effective conveyance of brand information.Campaign Planning and Execution: Planned and executed marketing campaigns to drive sales. Collaborated closely with sales representatives to enhance relations during consultations.Lead Generation and Management: Identified and qualified leads, managing them through the sales funnel and CRM system.Social Media and Press Public Relations: Managed social media channels and press relations. Crafted compelling posts and press releases.Event Coordination: Coordinated events to boost brand awareness. Effectively communicated backstage activities and model casting details.Monitoring and Reporting: Communicated sales and marketing performance through concise reports, conveying key metrics and recommendations.Cross-Functional Collaboration: Collaborated with departments to align activities with business goals, ensuring clear communication.Product Promotion and Brand Awareness: Developed initiatives to enhance brand visibility, conveying brand messaging effectively.Customer Relationship Management (CRM): Maintained accurate customer databases, fostering positive relationships through clear communication.Training and Support: Provided sales teams with training on new products and techniques, offering ongoing support to foster continuous learning.

Customer Service & Sales Generation: Provided exceptional service, engaging customers, and promoting products with persuasive techniques.Cash Handling & Merchandising: Operated registers efficiently, maintain store appearance, and assist with inventory management.Promotions, Marketing & Team Collaboration: Implemented marketing activities, collaborate with colleagues, and participate in store events.Customer Relationship Management & Compliance:Built customer relationships, ensure satisfaction, and adhere to store policies for security.

Fashion Design Support: Assisted the Women's Engineered Knits team in fashion design, trend forecasting, and development.Technical Package Assistance: Utilized Adobe Illustrator and Microsoft Excel for technical packages, aiding in the creation of designs.Presentation Preparation: Assisted with InDesign presentation research and preparation to effectively communicate design concepts.Administrative Support: Provided support with various administrative tasks, including data entry, filing, and records maintenance.Bill of Materials (BOMs) Creation: Collaborated with the team to build Bill of Materials (BOMs) as directed, ensuring accuracy and efficiency in product development.Trim Boards/Binders Management: Created and updated historical/current trim boards/binders to maintain consistency and alignment with design goals.Sample Processing: Processed design samples as needed, contributing to the development and refinement of knitwear products.Library Management: Managed library cataloging and maintenance to facilitate access to design resources.Meeting and Session Attendance: Attended design meetings and fit sessions, gaining valuable insights into the fashion design process.Adaptability: Adapted to any additional duties assigned, contributing to the overall success of the Knit Team's projects.

Garment Preparation: Pressed, steamed, and hung items to prepare alterations for pick-up, ensuring garments are presented in a professional and pristine manner.Garment Repair: Expertly repaired or replaced zippers, snaps, buttons, and lining using both sewing machines and hand stitching techniques, ensuring garments are restored to their original condition.Garment Fittings: Executed garment fittings with precision and attention to detail, collaborating closely with clients to achieve the perfect fit and desired silhouette.On-Set Support: Provided support on set during photoshoots, ensuring garments fit properly and appeared flawless on camera, contributing to the overall success of the shoot.Quality Inspection: Inspected and repaired all garments prior to delivery to clients, meticulously checking for any flaws or imperfections and ensuring each garment meets the highest quality standards.Deadline Management: Completed alterations, including bridal gowns, bridesmaid dresses, and special occasion dresses, under tight deadlines, demonstrating efficiency and professionalism in meeting client expectations.