Responsible for P&L and growth of the U.S. market in quality, revenue, and profitability while working closely with the finance team. Lead senior-level managers in strategy and vision and drive cross-departmental collaboration. Hire and directly manage sales and production staff as well as maintaining relationships with distribution partners at the LA Times and USA Today. Oversee all marketing campaigns launched by Mediaplanet U.S. and collaborate with clients across healthcare, technology, consumer, education, and cause verticals.

Strategy lead for Canadian office to build sustainable growth across the national market.Manage a topline funnel of new business RFPs for eight projects per quarter, along with office KPIs and CRM management.Collaborate with Managing Director in training and development of Business Development Managers.Lead recruitment practices, as well as the onboarding and training process for new hires.Responsible for integrating resources to enhance internal productivity and ensure ultimate office success.

Leading a team of 8 Project Managers from hire/training, to eventual senior roles.Preliminary responsibilities include project planning, sales forecasting and strategy, client management, hiring/development of teams, and planning to achieve quarterly revenue targets. Outside of immediate team management responsibilities, BDMs play a crucial role in overall office strategy. Working closely with the Country Manager to achieve annual growth/revenue targets, while shaping a productive, motivated and positive office culture.

Responsible for leading cross-platform campaigns with partners like Chatelaine, Maclean's Magazine, the Toronto Star, and the National Post, and digitally focusing on content engagement, targeted page views, and social engagement. Play an active role in determining the editorial arc of the campaign, working with journalists, advertisers, thought leaders, and celebrities to create educational and engaging content. Client portfolio includes: Dr. Mehmet Oz, Property Brothers, Real Estate Council of Ontario, George Brown College, Roche, Reitmans Canada, Anova Fertility & Reproductive Health and the Toronto District School Board

Supervise and oversee staff and ensure duties are completed.Maintain and encourage a positive attitude in a stressful environment to successfully and efficiently complete tasks.Ensure patrons have the best possible experience by providing service to their expectations, "know your audience."Encourage staff to stay motivated by conducting shift meetings.

Student-run magazine for the University of Guelph-Humber. Lead the team in weekly meetings to brainstorm ideas and make final decisions. Assigned stories to reporters based on knowledge of their respective skills and interests.Substantive and copy edited articles.Established a creative and effective layout for the magazine. Collaborated with photographers, advertisers, graphic designers and printers.

Produced radio content and commercials to be aired on 96.9 Radio Humber.Worked as on-air personality by putting together features on events and celebrities in the GTA.Used Burli to broadcast the local news at the top and bottom of every hour.Posted articles on Radio Humber's website.Created a social media campaign and posted on social media sites hourly.

Directed studio productions.Edited video for broadcast productions. Wrote scripts for broadcasts.Instructed camera operators regarding camera setups, angles, distances, movement and cues for filming.