As the social media manager of Zeta Tau Alpha , I was responsible for overseeing all our postings on various social media platforms. I created content, scheduled posts, and engaged with followers to maintain a vibrant online presence.

Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing planMarket through various channels and segment databases working with large data setsDevelop business cases for marketing programs at the proposal stage and make recommendations on marketing tacticsEvaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retentionPropose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications