Julia Dunlop Email & Phone Number

Lakewood, Oh, Us

Remote

Remote

Scranton, Pennsylvania Area

I manage the affiliate programs for elite advertisers through the Pepperjam network. My focus is on fostering partnerships with publishers and optimizing marketing efforts to increase ROI. I continually analyze my programs and frequently test new strategies to meet and exceed KPIs. I present competitive analyses, recruitment tactics and new technology opportunities to my advertisers to help them grow. Together with publishers we drive incremental revenue for all parties involved.

Emmaus, Pa

Focus on creating new affiliate partnerships that drive the most revenue while managing current partnerships and striving to increase revenue always. Navigate multiple affiliate networks and negotiate direct sponsorship deals with advertisers to drive the highest commission rates and fees. Analyze affiliate commerce data from various platforms and strategically suggest advertisers that editors should incorporate into content. Provide insight on performance of current partnerships and identify new advertisers to work with. Review and analyze data from in-house e-commerce sites and identify high value traffic sources. Provide insight to key stakeholders on the affiliate business overall as well as internal e-commerce performance.

Emmaus, Pa

I analyze data from Rodale's websites--Men's Health, Women's Health, Prevention, Runner's World, Organic Gardening, Bicycling, Running Times, and Rodale News. On a daily basis, I create and distribute various reports on how our sites are performing and how visitors are interacting with our sites. I assist key decision makers in understanding the behavior of our visitors. I also focus on ad hoc analysis of our sites' traffic for editors, sales planners, marketers, and various managers in order to get a grasp on a multitude of visitor segments. In addition to reporting and analyzing, I validate that tagging and tracking on all our sites is functioning properly and collecting data.

Lancaster, Pennsylvania Area

I developed and maintained the social media platform for Archimerc LLC a signing agency based in Doylestown, PA. I took care of all their social media needs, from scheduling posts to analyzing traffic. Educating the employees on how to continue to maintain and best leverage their social media sites to gain more customers were my main objectives.

I helped re-design Aetna's website to be more user friendly. I also put together newsletters for Aetna members. I did testing for mobile applications. I also did some SEO work for Aetna involving revamping key meta data. I also created several marketing plans that were trying to increase Generation Y's knowledge of Aetna and health insurance in general.

Bachelor'S Degree, Communication, Marketing Minor

Activities and Societies: National Communication Association Member Research Assistant for Dr. Gregory Paul Marketing Research for LCCWC.

Bachelor Of Science (Bs), Communication

Education record

Activities and Societies: Honors Student