Responsible for all digital properties, content, graphics, and advertising as well as printed materials. Working primarily with WordPress, HTML/CSS, SEO, Adobe Creative Suite, and Google tools. Additionally responsible for wireframes and UI/UX design of the DTPM developed PhoenixLIS.

Responsible for the development, execution, management, and reporting of digital marketing solutions for clients ready to make Shift happen. Involved across all channels including landing page development, social media advertising, paid search campaigns, search engine optimization, email marketing, and content creation.

Responsible for overseeing the Web Development team and ensuring all projects have documented progress and are completed within scope. I handle direct communication with clients on project status and needs, and am involved in networking, consultations, and proposal development. Responsible for complex maintenance request and emergency restoration of sites. I work with DNS, domain names, and hosting companies. Additionally, I provide training and support for WordPress websites and inbound marketing strategy.WordPress Website Design and Development • Interface directly with client to establish project scope and explain our development process • Design, build, polish, test, launch, and complete post-launch tasks for the website o Use well commented CSS & Theme options to create unique websites for each client o Work directly with client to review and finalize the website design and content o Perform cross-browser and cross-device testing prior to launch o Install SSL certificate and migrate/establish Google Analytics & Search ConsoleWordPress Maintenance • Intake and assign client maintenance requests to the Website Development team • Complete difficult tickets and interface directly with the client to ensure their satisfactionWordPress and Marketing Training • Teach a monthly WordPress Advanced class • Assist with site-specific instruction during the WordPress Beginners class • Provide training sessions on WordPress, SEO, PPC, and inbound marketing strategy as needed

Including the below responsibilities of Website Development Manager, the role of Inbound Marketing Specialist requires managing ongoing digital marketing accounts with a focus on the Website, SEO, and PPC services provided. I work directly with the Social Media and Content managers to establish strategy and goals for client accounts and monitor progress. I oversee the PPC specialist and interface directly with the client on their behalf including providing and reviewing monthly reports. Digital Marketing Responsibilities • Landing page design & development o WordPress, other CMS, and hand-coded sites • PPC Management o Addressing client needs and questions, reviewing monthly account reports, and interfacing with PPC specialist • Conversion tracking o Google Analytics, Ads, and Tag Manager • UI/UX Optimization of website o Mobile optimizations, design and layout improvements, A/B testing of elements, heatmapping and interaction recording • Onsite and Local SEO o Google My Business, meta-data updates

Responsible for managing company held events, creating and distributing bi-monthly newsletters, running all social media accounts, creating and distributing online surveys, and collecting employee feedback. Assist with various other administrative and accounts receivable tasks as needed.• Direct social communication on company social media sites• Design, create, write, and distribute bi-monthly newsletters• Assist with Employee Relations Specialist and Administrative Assistant duties including - Manage Employee benefits - Complete new hire on-boarding paperwork - Main point of contact for employee questions and communications. - Assist with recruitment efforts by evaluating resumes and communicating with candidates

Responsible for interfacing directly with clients to gather requirements, feedback, submit deliverables, and provide support and maintenance. Website Design and Development• Build and Launch websites from the ground up - HTML, CSS, PHP, Bootstrap, JavaScript - WordPress Themes, Child Themes, and Plugins - Dreamweaver, Photoshop, and Illustrator - Strong design standards and principals• Update and maintain existing Client websites - Creating custom graphics, editing existing site code, and adding new functionality - Run Backups and Perform updates - Troubleshoot bugs and performance issues - Assist and provide training on the WordPress system - Creation of step-by-step guides for specific client WordPress procedures• Assist with custom theme changes and child theme creationMarketing and Graphic Design• Work with existing Corporate Branding, or create Corporate Branding to generate: - Logos - Business Collateral - Branding standards• Create Marketing materials including, but not limited to - Promotional items and trade show items - Brochures and advertisements - Banners and SignsGoogle AdWords Campaigns• Develop and Launch AdWords Campaigns: - Work with the client to understand their services or products and their goals for the campaign - Perform Market Analysis and Competitive Keyword Research - Develop a list of strong keywords and key phrases - Write engaging Ad Copy with strong calls to action - Create Landing pages • Maintain campaign by following best practices including, but not limited to - A/B testing of Ad Copy and Landing pages - Targeted and broad bid adjustments - Keyword additions, deletions, and alterations• Develop, Compile, and Distribute periodic reports on campaign progression

During my internship I completed the following projects:Developed campaign materials including:- Two tri-fold brochures- Two double sided display banners- Six storyboards- Four double sided table tentsOther projects completed include:- Two Newspaper Advertisements - Created the Annual Report- Customized updated logo- Door Hangers- Other small designs for web, print, and otherUsing the following programs:- Adobe Photoshop- Adobe Illustrator- Adobe InDesignI followed most of these projects from conception to completion including the Annual Report, Boy Scout door hangers, display banners, newspaper advertisements, and several smaller designs. I worked with printers on several of the projects including those printed on non-paper materials. I worked within strict guidelines on several of the projects including the Annual Report, Boy Scout door hangers, display banners, newspaper advertisements, the customized updated logo, and on other small designs. I worked on projects of varying sizes from small custom pens to 7 foot tall display banners.I worked on a strict schedule and completed my work above and beyond what was expected of me. I produced more materials than any other intern before me and left blueprints of my designs for interns of the future to use or reference. I ensured that all project designs consistently fit the company feel and profile. I worked quickly, responded well to criticism and critique, and developed several solutions to each project presented to me. This internship allowed me to improve upon my graphic design skills and demonstrate my strong work ethic and adaptability.