Julia Erickson Email & Phone Number

Santa Monica, CA, US

Santa Monica, CA, US

Santa Monica, CA, US

Research, Analytics & Insight Analyst on the Honda Motor account. I specialize primarily in digital ad reporting (including programmatic), multi-touch attribution, and macro-level demand indicator analysis.

San Jose, CA, US

• I specialized in Adobe's marketing automation software Marketo Engage, where I:
• Troubleshot software issues with reproduction, technical diagnosis, root cause analysis, and escalations
• Managed relationships with 100+ business customers through case management and mentoring sessions
• Worked extensively with CRM integrations such as Salesforce and Microsoft Dynamics, as well as custom API integrations
• Earned 100% agent satisfaction rating across all 106 customer surveys

Los Angeles, California, US

• Trojan Marketing Group is a student-run ad agency that brings marketing campaigns from ideas to reality. During my time as a digital strategist on the Fat Sal's account, I:
• Created a paid social plan for Fat Sal's that included price tiers and KPI projections
• Organized a studio photoshoot and worked as lead photographer
• Designed "Bite On" OOH bus stop and digital advertisements (see example attached)

Los Angeles, California, US

• Fall 2018 - Spring 2019: As part of TMG's design team, I worked on executing promotional strategy and design assets for the DTLA restaurant Wurstkuche. Specifically, I:
• Collaborated with a small team to formulate a strategic pitch for Wurstkuche's "Best Wurst Story" campaign.
• Designed Instagram and experiential templates for the Wurstkuche brand.
• Ran behind-the-scenes photography at the Wurstkuche commercial shoot. Summer 2018: I worked with USC Marshall School of Business Undergraduate Admissions by contributing to:
• Strategic consulting for website user experience and navigation layout
• Creation of webpage mock-ups, which were approved and implemented on the official websiteSpring 2018: I worked with the American Cancer Society account to help promote their "Road to Recovery" program by assisting with.

London, Greater London, GB

• Saatchi & Saatchi is global communication and advertising agency owned by Publicis. As an intern at the LA office, I namely worked on advertising strategy for Toyota's sedans & alternative-fuel vehicles. Specific tasks.
• Formulated a creative brief and collaborated with a six-person team to pitch a campaign for Toyota’s alternative fuel imperative.
• Analyzed focus group footage and utilized social listening tools to quantify consumer perception of the 2020 Corolla campaign.
• Researched and presented weekly cultural briefings on topics such as streetwear, microtransactions, and global communication.

Los Angeles, California, US

• AIM Consulting is a USC student club that provides pro-bono marketing consulting via strategic recommendations to a variety of businesses. Spring 2019: I competed in the Acura Student marketing challenge on behalf of.
• Coordinated with a 6-person team to hold an Augmented Reality Acura experience at USC Springfest (see photo attached)
• Held two additional experiential events at USC campus to increase brand awareness
• Created and executed a social media strategy for Facebook, Instagram and SnapchatFall 2018: I worked as a Team Lead for our client Goodness, an LA-based cannabis company, where I:
• Identified the target demographic through a white-space analysis of majors competitors
• Set product prices through a cost-benefit analysis of profit margins, a consumer price sensitivity survey, and an investigation of the market

• MXM is a digital & content marketing agency owned and managed by Accenture Interactive. As a strategy intern, I:
• Identified market best practices for Volkswagen, Johnson & Johnson Acuvue, Allergan, Bob Evans, and ACI LearningQuest.
• Developed a launch strategy deck and competitive analysis report to assist an agency pitch for Peugeot’s Free2Move.
• Conducted primary qualitative & quantitative research and presented insights on Generation Z food habits and preferences.
• Authored a white paper report offering a POV on Bird electric scooters that was published by MediaPost.

New York, US

• Volterre is a travel-inspired eyewear brand that creates fashion-forward durable frames for the modern globetrotter. At Volterre, I had the opportunity to work directly with founder Sarah Dauterman, who walked me.
• Created the 2017 Black Friday marketing and sales campaign; conducted secondary research to create a MailChimp campaign that resulted in a 9.8% increase in open rates and a 2.7% increase in click rates.
• Wrote posts for the Volterre travel blog that represented the brand image and optimized search engine results.
• Performed outreach to potential clients and facilitated campaigns with Instagram influencers.

• Trojan Scholars Society is USC's premier merit scholars society, boasting over 2,000 members. TSS aims to develop the social and academic needs of its members while simultaneously giving back to the community. In 2017.
• Independently designed all graphics and posters for Trojan Scholar's Society publications and advertisements.
• Served on a committee to provide input on marketing campaigns and member outreach methods.

Pittsfield, Massachusetts, US

Worked in a team of three photographers to shoot 50-80 kids daily and archive photo information for parents. Managed the Instagram page during the summer and created an archive of posts for the off-season.Designed and compiled the camp newsletter known as the "Summer Bugle."

Boston, MA, US

Facilitated 129 haircuts through the app via social media outreach, flyering, and on-campus tabling. Organized six major fraternity events to promote the app within USC Greek life.

Led a photography staff of 68 members and coordinated all their weekly photography assignments.Downloaded, edited, slotted, and then archived all photos for the daily paper.Organized online cloud files containing over 2,000 photos and indexed them for internal search optimization.