Julia Grove Email & Phone Number

Orlando, Florida, Us

Orlando, Florida, Us

OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their last mile delivery promise.

Woodcliff Lake, New Jersey, Us

Started as a team of one reporting directly to the CEO for global publicly traded SaaS IoT provider with annual revenue of $126MM. Created and led the marketing and communications strategy and infrastructure to support sales and corporate objectives across global teams. Hired and managed internal and external teams of creatives, content writers, and lead a global marketing team.Developed new content marketing strategy and programs, launching the company’s first blog and global employee newsletter. Strategize and implement comprehensive marketing campaigns that encompass events, social, and digital marketing.I was instrumental in leading the global rebrand and launch of Powerfleet - unifying 3 separate subsidiaries in 7 countries under one cohesive brand.

Us

• Responsible for marketing activities in support of both membership dues and non-dues annual revenue totaling $42 MM for the leading trade association for the trucking industry.• Directly supervised marketing team who perform tactical planning and implementation of strategic marketing efforts supporting ATA events, membership recruitment and retention, products, and other revenue-generating activities.• Developed new integrated marketing plan for ATA’s annual conference, implementing a new website, new mobile application, social media campaigns, and other new marketing channels and rolled out across other events, resulting in a 20% lift in registration revenue.• Advised SVP of Sales & Marketing and other senior staff on potential marketing efforts to support other ATA functions, e.g., fundraising, branding of ATA, and member engagement.• Created and oversaw crafting of compelling positioning and thought leadership content

Herndon, Va, Us

• Responsible for strategic and tactical marketing activities to drive sales for North America market-share leader in SaaS commercial tracking and management of mobile assets with $30MM • Built and executed annual marketing budget of $1.5M with activities focused on demand generation, direct marketing, branding, web content, trade shows and events, promotions and advertising, sales tools, public relations, social media• Oversaw rebranding and creation of new corporate website, resulting in a lift of 200% more inbound leads• Provided lead metrics reporting and analysis using Customer Relationship Management (CRM) tool and leveraged marketing automation tool for lead nurturing and pipeline acceleration• Developed and executed marketing campaigns supporting product launches and corporate objectives to maintain leadership position in the trucking industry and penetrate new commercial verticals and federal government sector• Managed integrated marketing programs to ensure timelines and budgets are met successfully• Led cross functional teams and direct agencies in marketing, public relations and web design • Promoted from Marketing Manager to Senior Manager in 2011

• Provided strategic communications consulting to technology companies (e.g. Cisco, Sun, Symantec) with a focus on education, health care and public sector industries.• Responsible for driving media campaigns and thought leadership strategies. Experience includes message development, press materials, briefing sessions, events, roundtables, and third party commentary to targeted reporters at trade and national media outlets resulting in consistent positive coverage.• Secured and facilitated reporter meetings with clients in media outlets such as Bloomberg, IDG News, San Jose Mercury News, Dow Jones, as well as a variety of other policy, education and health care outlets.• Developed and executed vertical market communications strategies with focus on both product and event PR.• Accountable for regular client results reports as well as identifying daily current news topics and industry events appropriate for client opportunities.• 463 is now Vrge Strategies

Washington, Dc, Us

· Executed on detailed campaign tactics including but not limited to advertising, sales tools, direct marketing, telesales, online and viral marketing.· Managed campaigns aimed at acquiring, retaining and or cross/up-selling customers and prospects.· Ensured campaign activity was executed in line with brand requirements such as tone, positioning, copy, and imagery. · Managed and tracked qualified leads generated by program to sales teams with respect to priority, value, timing and volumes.

Arlington, Va, Us

· Responsible for developing integrated marketing programs, messaging, and branding, leveraging internal and external demand creation vehicles including print, mail, web, collateral, events, telemarketing, white papers, and radio· Determined marketing program objectives and themes and managed program messaging, content, creative, execution, and measurement· Equiped clients with marketing strategy consulting, detailed project timelines, and metrics to determine ROI and ROO for marketing campaigns· Managed implementation of branding and awareness campaigns (surveys, direct mail, e-mail, Web, trade show, advertising, press and public relations, and telemarketing), from conception through execution.· Researched events, activities, ads, and editorial calendars for clients’ competitive analyses · Developed and executed strategic lead generation projects, and tracked and reported results· Selected and managed subcontractor and vendor relationships

Alexandria, Virginia, Us

Obtained secret security clearance.Provided project management and marketing consulting services to client projects. Lead writer for all monthly newsletters and articles for employees and external audiences, editorial calendars, fact sheets, brochures, briefings, and correspondence to e-mail inquiries · Planned and managed on-site exhibit booth logistics, collateral, and presentations for trade conferences· Initiated web site enhancements to client’s Internet and Intranet sites · Project managed subcontractors’ deliverables to client and served as quality assurance on behalf of client

Ba, Communication

Bachelor’S Degree