Focused on driving the brand forward, through compelling and market leading multi channel creative and communications executed to the highest standards and designed to build brand equity.• Creative direction and ensuring all multichannel creative is on brand and consistent• Responsible for the management and development of a team of designers and developers• Lead the campaign photography style, working with the Studio and Imaging Manager on all photography requirements to ensure the end result works with site design or its intended end use• Ensure all creative consistently supports and enhances the brand experience, influencing the design direction in line with the brand strategy• Refine the in-house design team and process, managing the design and development schedule to drive business priorities• Work closely with external agencies and Senior Managers from all departments ensuring the brand, product and website strategies are aligned, focusing on the customer experience at all times• Be a brand champion and support internal brand value strategies• Work closely with the copy and Online Merchandising teams to produce engaging editorial work

Responsible for the overall design and aesthetic direction of figleaves.com across all channels including all online and offline marketing communications; DM, inserts and advertising, site wide content, email newsletters and digital marketing media. • Responsible for the management and development of 1 Designer and 2 Junior Designers • Develop creative, ensuring standards are of the highest in terms of concept, layout, typography for all projects• Ensure all creative consistently supports and enhances the brand experience• Create a consistent creative tone for printed media; inserts, advertising and DM• Ensure seasonal photo shoots generate appropriate imagery for online and offline uses• Develop concepts for photographic shoots; in house projects and site wide campaigns• Work with the Senior Website Manager and IT Developers to design creative concepts and new design templates for the site enhancement and user experience with a focus on usability and the customer journey• Refine and manage the in-house design team and process• Work efficiently to react to trade and drive business priorities• Manage the design team scheduling to ensure work is delivered to agreed deadlines

- Responsible for all online graphic design including the launch of the transactional Hobbs website. From initial wireframes, developing designs with external agencies and in house developers, to the photographic direction for all site content.- Assisting art direction of photo shoots for online use; still life features, website campaign images and the application of advertising campaign across the site in line with offline media. Developing mood boards for sign off of initial concepts.- Work closely with the print designer on packaging, in store graphics and brand development including the launch of NW3 by Hobbs and brand identity for Hobbs Limited Edition.- Developed and managed the team purchase order system

Working as a design assistant on a 6 week contract to sketch, CAD, range boards and digital illustrations for the Etam fashion collections. Assistance also included; print design, trend research and presentation design.

Working in a busy press office collating samples, sending press gifts and administration for clients such as; Lyle and Scott, Alain Mikli Eyewear, Thalgo Beauty, Maxmara and Sportmax.I also worked as a Press Officer for Graduate Fashion Week 2004 and 2005 coordinating press attendees and the organisation of catwalk shows.