Julia Hendricks Email & Phone Number

Hamburg, Germany

Hamburg, Germany

Hamburg Area, Germany

Greater Los Angeles Area

- Provide overall marketing support by working cross functionally with development, customer service and outside vendors/agencies - Management of marketing related development projects- Work with cross-functional teams and management for the planning and development of the annual campaign calendar for web content and email, detailing the timelines of seasonal and holiday promotions, along with other ad hoc campaigns to support strategic goals- Coordinate and evaluate of all email and on site campaigns - Management of copy writer and graphic designer - Management of Marketing Coordinator- Interface with all outsourced marketing vendors to ensure promotional campaigns are streamlined across all channels- Conduct A/B testing around messaging, landing pages, and offers and report on results- Develop ideas for customized campaigns based on target segmentation- Create new promotional content/ social marketing ideas to drive new customers/ sales growth- Monitor, analyze, and report on campaign and homepage performance using Magento, Google Analytics, Impact Radius, Crazy Egg and Klaviyo- Participate in broader marketing meetings and strategy sessions

Greater Los Angeles Area

- Provide overall marketing support by working cross functionally with development, customer service and outside vendors/agencies - Work with cross-functional teams and management for the planning and development of the annual campaign calendar for web content and email, detailing the timelines of seasonal and holiday promotions, along with other ad hoc campaigns to support strategic goals- Coordinate, implement and evaluate of all email and on site campaigns - Conduct A/B testing around messaging, landing pages, and offers and report on results- Merchandise landing pages and website to highlight best-performing products- Develop and execute ideas for customized campaigns based on target segmentation- Monitor, analyze, and report on campaign performance using Magento, Google Analytics and Klaviyo- Create new promotional content/ social marketing ideas to drive new customers/ sales growth- Manage all social platform updates, posts, engagement and customer service - Produce creative content for all marketing channels- Ensure campaign tracking is implemented correctly and efficiently - Interface with all outsourced marketing vendors to ensure promotional campaigns are streamlined across all channels- Participate in broader marketing meetings and strategy sessions

Hamburg Und Umgebung, Deutschland

− Planning, coordinating and implementing of integrated and cross-chanel range marketing− Planning, controlling and evaluating of all onsite-activities (e.g. special promotions, christmas campaign, etc.)− Continuous analysis of KPIs and marketing activities using Adobe Site Catalyst 15/Omniture, Demandware, Eulerian and Google Analytics− Strategic and conceptual development of the shop in order to improve user experience, conversion rate and amount of repurchases− Planning, composing and sending out newsletters with Teradata− Market and benchmarking analysis− Content management and quality assurance− Brand management of strategically relevant brands, managing brand account and negotiating marketing budgets− Management and optimization of onsite search− Planning content for the blog (http://www.frontlineshop.com/blog/) − Cooperation with colleagues of french parent company in regard of several projects− Functional leadership of a trainee

Hamburg Area, Germany

- Marketing of the online assortment - Planning, analysing and optimising of marketing spaces und consumer relevant buying paths on a weekly, monthly and quarterly basis - Planning, controlling and evaluating of all onsite-activities (e.g. special promotions, christmas campaign etc.) - Planning, composing and sending out newsletters with Teradata - Planning and creating content for the blog (http://www.frontlineshop.com/blog/)

Hamburg Und Umgebung, Deutschland

- Creating the editorial plan- Updating Facebook page from LE CROBAG (European Bakery chain)- Answering customer inquiries

Hamburg Und Umgebung, Deutschland

Online Merchandising department:- Bachelor Thesis: "Internationalization in E-Commerce – assortment concept for the fashion online shop VANGRAAF.COM for the expansion to the polish market. "- Putting together looks for the christmas campaign, briefing the photostudio team and attendending the photoshoot - Creating a concept for the christmas calendar - Reportings

Hamburg Und Umgebung, Deutschland

- Weekly and monthly bestseller reportings in Excel - Weekly and monthly sales reportings

Hamburg Und Umgebung, Deutschland

Online Merchandising department:- Assisted the Menswear Online Merchandiser at buying appointments- Sales reportings- Attended seasonal planning meetings- Attended meetings with buyers - Attended weekly meetings with the marketing team- Briefing assets/graphics to the agency - Creating editorial plan for the menswear site- Putting together specific assortments for the online shop- Qualitity check of online shop images and identify and adress problems to the photostudio- Internship project: How to create valuable content for the customer?

Großraum New York City Und Umgebung

- Pulling information from RLM and OMX for daily reports- Manipulating large sets of data in Excel using v-lookup, pivot tables, and other advanced formulas- Updating product information in RLM and setting web-ready- Visual merchandising and cross-selling products in CTG - Answering forwarded customer inquiries- Working with Production and Press to pull samples for e-commerce shoots- Managing reception desk- Assisting at E-Commerce shootings

Hamburg Und Umgebung, Deutschland

- Customer service- Merchandising- Goods receipt

Hamburg Und Umgebung, Deutschland

- Composing and sending out of press releases- Composing and sending out of newsletters - Providing a press distribution list

Hamburg Und Umgebung, Deutschland

- Creating graphics- Writing press releases- Processing of orders- Answering customer inquiries

Hamburg

Berlin Und Umgebung, Deutschland

- Took part at all aspects of the business: - Composing and sending out of press releases- Composing and sending out of newsletters- Providing a press distribution list- Increasing a cooperation with REDKEN- Choosing suitable interns- Developing an online shop design

Hamburg Und Umgebung, Deutschland

Editorial Department at a TV production company (cooking TV)

Hamburg St. Pauli

- Helping with the set building- Helping with the light setting- Helping with the food styling and prop styling

Hamburg Und Umgebung, Deutschland

- Call handling- Allocation of the IT staff- Service report handling