Julia Herz is a professional consultant, speaker, advocate, and educator on a mission to strategically help nonprofit organizations and small businesses including with Lyons, CO Parks & Rec Comission, Left Hand Brewing and MobCraft Beer. HerzMuses.com overviews her experience, approach, and services.

Gray For Good - For All Womanhood is a new global grassroots campaign that celebrates women-identified individuals who choose not to color our gray hair and use the savings to increase charitable giving. Dollars wise, we estimate a staggering $20,640,000 per year is spent by American women coloring that instead could go to women and girls-focused causes, which are drastically under-funded. The Women’s Philanthropy Institute calculates the almost 50K women and girls causes in 2017 only received 1.6% of all giving in the U.S. Additionally, giving to women and girls of color is mere pocket change representing only 0.5% of giving by foundations, according to the Ms. Foundation for Women. #grayforgood.com and learn more at: GrayForGood.com.

• Led Craft Beer programming for the not-for-profit trade group representing small and independent U.S. craft breweries.• Recognized on a national level as one of craft beer movement’s biggest champions.• A lead spokesperson and presenter on behalf of the association. • Managed multiple media relations and branding agencies• Educated tens of thousands of people on trends and the state of craft brewing as a Beer Educator and Advocate.Key Achievements:• Contributed to increased demand for beer from small and independent U.S. craft breweries from $6.12B to $29.3B.• Creator and publisher of CraftBeer.com, site with 10M+ collective visitors since 2009.• Secured 5K breweries signing up for the Independent Craft Brewer Seal representing 85% of craft beer volume.• Spokesperson to thousands of media outlets including Good Morning America Live, CNBC Closing Bell, National Public Radio, Splendid Table, USA Today, and Time Magazine.• Steward of national campaigns achieving hundreds of millions of impressions.• A lead architect of Brewers Association's national beer holidays, and strategic creator of Small Brewery Sunday and the Independent Craft Brewer Supporter Seal.• A lead staffer contributing to advancing craft beer’s diversity and inclusion.• Led initiative to update Marketing & Advertising Code, inspiring a cultural shift in beer art labeling.• Lead staffer for Smithsonian’s National Museum of American History Brewing History Initiative securing beer's place in the world's most visited history museum.• Penned more than 100 articles and web posts as an author and Beer Educator.• Co-author of CraftBeer.com Beer & Food Course with 30K+ copies in circulation.• Lead behind Travelocity Beer Tourism Index. The project resulted in 100K+ impressions to Travelocity, drove visitors to US. breweries and got more attention than any other index they had done to date.

• First employee of company; continued in a consultant capacity following Vice President role. • Helped business grow to sell over 125,000 liters of mead annually and achieve distribution in 20 states.

• Managed sales for all publications, including The New Brewer Magazine, Zymurgy Magazine, Great American Beer Festival Event Program, and more.

• Account Executive for national and local clients including JVC-America, Brown-Forman, Discover Card, Case Logic, Alleycatz Restaurant, and Global Cycle.• Responsible for Media Relations, Print Buying, Promotion Management, Promotion Fulfillment, Web Site Management, and Intern Program Coordination.• Agency rated 8th in billings during tenure (Boulder County Business Report, Dec. ‘97)