Julia Isdale Email & Phone Number

New York, Ny, Us

Responsible for the global P&L, leading cross functional teams across 6 Business Units in North America, LATAM, Europe, Japan, China and global species to step change profitable, sustainable growth. Leader of the Commercial function, overseeing marketing, sales, insights, category and revenue management, innovation and R&D. Focused on unlocking seafood category growth, winning hearts and minds through brand building, innovation and consumer centric portfolio development across retail, foodservice, B2B and private label to step change seafood category consumption. Reports to the CEO. Member of the Executive Team. o Transformed Trident’s global vision and strategy – Where to Play and How to Win - identifying significant growth through core portfolio expansion and M&A o Spearheaded the business turnaround in priority markets US, Europe and Japan, delivering top line growth despite a significant decline in the quota and strong margin expansion o Centralized R&D and aligned the organization around consumer centric global innovation pipeline, including the development of new occasion expanding products and the repurposing by-products to expand into pet and supplement categorieso Championed Trident’s commercial excellence and value transformation, driven by product and customer segmentation, revenue growth management, price/pack architecture and SKU rationalization Experience: Executive Leadership | EBITDA Growth | P&L | Margin Expansion | Marketing | Brand Strategy | Turnaround | Strategic Revenue Management | Digital Transformation | Sales | CRM | Category Management | Data and Insights | B2B | Innovation | M&A Identification | Talent Development | Operational Excellence | Sustainability | Retail | Foodservice | Commodity

Responsible for the Global Innovation P&L and a 250+ cross functional team. Leader of Hershey's innovation and portfolio reinvention to step change growth across Hershey’s US and international business. Positioned the company for success by leveraging future forward consumer demand insights to create an innovation and renovation growth pipeline to outpace the competition and expand into highly incremental adjacent growth spaces in BFY and savory. Reinvented the portfolio to deliver on Hershey’s new global vision the ‘Innovative Snacking Powerhouse’, unleashing peer leading profitable, sustainable growth across sweet, savory, better for you and new occasion expansion. Reported to Chief Growth Officer. Member of the leadership team.o Led the $1B+ P&L and cross functional team across sweet and savory from insight to shelf, 3x winner of Nielsen’s breakthrough innovation and 5x NCA innovation award winnero Crafted the BFY strategy, winning pipeline and marketing/sales plan for US sweet and savory portfolio resulting in market share growth driven by successful launches - Thins, Zero Sugar, Organic and Plant Based o Led the ‘Champion the Consumer’ transformation, identified significant of incremental growth opportunities from Hershey’s first Snacking Demand Landscape and breakthrough ‘Jobs to be done’ o Established Hershey’s first agile, AI enabled Innovation Incubator to test, iterate, scale disruptive innovation o Established new agile stage gate process and portfolio management capability, resulting in increased speed-to-market and project cost reduction Experience: Executive Leadership | P&L | Margin Expansion | Marketing | Innovation Strategy | Turnaround | Portfolio Reinvention | Digital and Social Transformation | Performance Marketing | Innovation Process and Portfolio Management | Commercialization | Data and Insights - Demand Landscape - Jobs to be Done | M&A Identification | Talent Development | Better for You | Snacking | Breakthrough Innovation

Copenhagen, Capital Region, Denmark

P&L leadership across global innovation and new disruptive brands. Responsible for global marketing innovation and strategic growth platform leadership for Carlsberg’s extensive beverage portfolio. Led strategic growth platform identification and commercialization for global and local brands, the creation and commercialization of new brands to capture white space opportunities, consumer segmentation and insights, innovation process and portfolio management. Managed a 200+ cross functional team, project teams and global network of Innovation Directors. Reported to Executive Vice President.o Created 6x growth in the innovation portfolio with a focus on more transformational, category defining, margin accretive innovation o Created distinctive new categories and brands and omni channel marketing campaigns to capture attractive profit pools and increase incrementality and sustainability for innovations:o Somersby: The first premium refreshing global cider for females. Expanded portfolio with highly successful and incremental wine-inspired growth platformo Garage Hard Seltzer: The first hard seltzer brand for Carlsberg, strengthening the portfolio with Gen Z and Millennial consumers. Successfully launched across Europeo Draught Master: Sustainable one-way keg technology for craft beer. Launched across Europe and Asia o Alcohol free brews: created new breakthrough technology and positioning for this highly incremental, profitable opportunityo Snap Pack and Fiber Bottle: new breakthrough sustainable packaging innovationso Significantly reduced new product development costs and speed to market Experience: P&L Management | Margin Expansion | Marketing | Innovation Strategy | Portfolio Reinvention | Innovation Process and Portfolio Management | Design Thinking | Brand Strategy | Brand Building | Commercialization | Data and Insights | Talent Development | Better for You | Sustainable Packaging | Breakthrough Innovation

Copenhagen, Capital Region, Denmark

Responsible for Marketing, Innovation, Sales and P&L leadership for Central and Eastern Europe, the largest region in the Carlsberg Group spanning 30+ markets, ~6000 FTEs and a significant marketing budget. Championed the commercial integration following the acquisition of Scottish and Newcastle, built a winning portfolio of premium global brands, renovated local power brands and new brands and unlocked significant margin expansion and cost reduction through a robust commercial excellence program and strategic revenue management. Inspired a consumer centric culture, identifying new incremental and sustainable innovation and brand growth and activation platforms. Reported to Executive Vice President, member of the Executive Committeeo Architect of the new strategic growth roadmap for marketing, innovation and sales, delivering market share and EBIT growth o Led the portfolio transformation to focus on attractive profit pools, including the launch of global brands – Carlsberg, Somersby, Kronenboug 1664, 1664 Blanc and Grimbergen across the region, driving portfolio premiumization o Led the global brand turnaround for Tuborg. Developed new brand positioning, brand architecture, new brand identity, engaging digital and music strategyo Relaunched leading local power brands across CEE resulting in market share growth in key markets. o Built a strong foundation of Marketing and Commercial Excellence, championing the Carlsberg Group Way of Sales and Marketing. Overdelivered synergies by 25%Experience: P&L Management | Marketing | Global Brand Launch | Brand Positioning | Brand Architecture | Brand Assets | Communication Strategy and Creative Development | Portfolio Reinvention | Digital and Social Transformation | Innovation Strategy and Pipeline Development | Portfolio Management | Commercialization | Data and Insights | M&A Integration | CRM | Strategic Revenue Management | Commercial Excellence | Cost Reduction | Talent Development | Category Leadership

Moscow, Russia

Responsible for driving transformational growth for this multi-category and multi-market business. Led a team of 50+ across consumer insights and analytics, category and brand strategy, innovation platforms, media and marketing capability building across four categories – coffee, chocolate, salted snacks and biscuits with a portfolio of 16 international and local brands. Member of the Regional Leadership Team and Global Brand Leadership Teamo Architect of the new business, portfolio and global/local brand strategy transformation for Kraft Foods, turning around 2 years of negative performance, unlocking 5x revenue and 6x margin growth and achieving market share leadership in key categories. Business promoted to Top 10 Global market status after 2 yearso Redefined a value focused coffee growth strategy leading to exceptional margin growth and share leadership. Launched global brands Carte Noire and Jacobs to premiumize the portfolio o Created the BelVita brand – first long lasting energy biscuit breakfast solution, now a $1+ billion global brando Developed memorable marketing campaigns for iconic global brands such as Milka, Toblerone, Oreo, Jacobs and Maxwell House and an extensive portfolio of local power brands, capturing marketing share leadershipo Championed the brand repositioning and turnaround of leading chocolate brand Alpen Gold resulting in chocolate market share leadership o Spearheaded the chocolate and biscuits productivity program in collaboration with supply chain improving margins significantly, creating the fuel to invest and drive growthSkills: P&L | Marketing | Global Brand Launch | Brand Positioning | Brand Architecture | Communication Strategy and Creative Development | Portfolio Reinvention | Media | Innovation Strategy and Pipeline Development | Campaign Development | Data and Insights | M&A Integration | Talent Development | Category Leadership | Global Brand Leadership

Moscow, Russia

Moscow, Russia

Moscow, Russia

London Area, United Kingdom

Education record

Education record