Julia Ivanova Email & Phone Number

London, Gb

Англия, Соединённое Королевство

Product marketing and route-to-market strategy development and execution.

Moscow, Russian Federation

Key responsibilities: • Drive marketing and sales plans - Take the WW Xbox strategy and adapt to build the regional/country sales and marketing plan; identify key segments for compete and growth opportunities. Provide feedback to corp issues, opportunities and help needed• Drive Investment Alignment - Align investments across all commercial channels by pitching the strategy; manage thru channel investments and ensure highest ROI.• Lead all aspects of local Xbox Marketing - Align all marketing segments (PR, O&O, CRM, etc.) to land through the line messaging. Act as Local Xbox CMO tasked with maintaining Corp approved messaging and audience segments are addressed. • Ready the Team - Ensure Xbox readiness across, segment and partner teams• Tell the Product Story - Land local product and category stories with partners including pitch decks and readiness meetings so they are leading sell in aligned to Microsoft priorities. Hand off to sales leads.• Manage and Montior ROB - Manage & Monitor the business identifying upside and managing risk or gaps. Deliver on the ROB for the assigned category of products, by channel.

Moscow, Russian Federation

Marketing in details: i. Below-the-line marketing: delivering of a strong offline presence of consistent Microsoft Ecosystem approach in retail channel. All projects are revenue and sales push oriented. Budget planning, establishing core campaigns metrics and ROI estimation as a mandatory part of each separate project. ii. Above-the-line marketing: activation of opportunities to deliver integrated marketing campaigns (Beeline Windows 10 tablet promo with Racoon, joint campaigns with Warner Brothers: Hobbit, Batman vs Superman; Yandex. Market co-marketing, co-promo with youth TV channel Pytanitsa, etc.), this includes working with partners’ production, PR and social media teams. Delivering of brand awareness, consumer oriented. Retail Channel Marketing projects (up to 30 TOP accounts):- Field Labor: merchandising and product advisors control and project management, project plan creation and analysis of ROI, KPI's, scorecards; engagement of retail professionals and consumers to Microsoft fans community, education, evangelism and loyalty programs creation and maintenance. - Visual Merchandising: branded furniture development, improvement of Microsoft product presence on shelves; store-in-stores integration within retail space, landing of demonstration programs thru Field Force to consumers Digital Transformation in Retail Business: activation of opportunities to deliver integrated digital marketing campaigns thru partners’ websites (remarketing, search optimization, product detail pages, etc) and omni-channel stories in order to make consumers’ journey more effective. iii. Management of RSM Readiness team (2 Vendors, 3 Evangelists and 23 out-staff persons). iv. Communication with Corporate and Central and Eastern Europe teams across relevant LOB (MBU, QBU, reporting in tools, presentations, planning)

Moscow, Russian Federation

Key directions:Building strategic partnership for Windows to market via measurable integrated end-user campaigns and a disciplined channel strategy approach.Digital first: driving omni-channel and ecommerce sales thru retail channel for all LOB. Driving Microsoft White Label store activities (ecommerce: demand generation and optimization of consumers’ experience and satisfaction) for all LOB and special projects for offline. Collaborating across the teams and marketing channels to deliver meaningful and effective partnership that increase sales and awareness brand metrics. Accountabilities within retail chains: • Own for Microsoft products the strategy and execution around through close partnership with retail stores teams.• Manage, allocate and optimize the budget around driving Flagship experiences and world class premium identity • Develop and execute premium experiences across retailers around Service, Care and general customers delight• Drive Microsoft products credentials with the right partnerships, experiences and execution• Optimize the Microsoft business in Retail Stores through being a best in class business partner to the marketing, experience, strategy & research functions in Retail Stores• Optimize the business through a smart business approach to launches and seasonal campaigns setting clear KPI and ensuring alignment and execution from Stores• Be the lead for SMB experience execution throughout Retail Stores for Microsoft products working closely with the SMB Team • Drive growth through understanding the partners needs and driving the right actions that will allow these markets to thrive

Moscow, Russian Federation

TM activities: Leading of annual promo activity grid development for retail chains and participation in annual promo activity grid development as parts of annual Trade Marketing PlanParticipation in trade promo procedure updates following category/ channel strategy development.Inputs into communication of annual TM promo activity grid to sales department. Providing timly and efficient implementation of annual TM promo activity grid in accordance with set KPI, control execution and results analysisProviding of national TM standards compliance in Trade marketing agreements with local key accountsParticipation in development and execution of regional development plans aimed at identifying additional sources of growth in regionImplementation of integrated approach to trade promo activities for pre and post promo evaluation. Implications assessment and development of recommendations based on results of channel trade promo evaluation resultsBudgeting:Estimation of Trade marketing budget to insure complex TM support, preparation of TM budget split within the confirmed amount for local key accounts, traditional trade activities and local regional activitiesFollow and control TM budget execution, audit and evaluation of TM investment efficiency by KAs, for traditional trade and within local budgetField visits

Master'S Degree, Oxford Executive Diploma In Artificial Intelligence For Business

Artificial Intelligence Concepts, Certificate

Master Of Business Administration - Mba, International Business

Certified Digital Marketing Associate, Digital Marketing

Bachelor'S Degree, Project Management

I became high qualified Corporate Projects Manager with appropriate to the market business skills

Bachelor Of Education (Bed), Foreign Languages, Literatures, And Linguistics, With Honor

Activities and Societies: Musical school (piano) I got advanced level of English language and learned how to manage people.