• Efficiently managing budgets and resources to achieve the desired visual impact in the region.• Tailoring visual strategies to suit diverse customer preferences and regional trends.• Coordinating and implementing visual merchandising campaigns, including window displays, in-store displays, and signage.• Analyzing sales data and customer feedback to assess the effectiveness of visual merchandising strategies.• Training and mentoring store visual merchandisers and staff on visual merchandising techniques and standards• Creating multiple company VM guidelines, improving a shopping environment that aligns with brand goals but also effectively caters to customer preferences, ultimately boosting sales and customer satisfaction.• Effectively managing retail layout changes and revamps within business budgets and timelines• Multiple stores opening projects, finished with great success.

• Designed and executed visually appealing and brand-aligned displays to showcase merchandise and drive sales• Collaborated with store managers to plan and execute store layout changes, fixture installations, and visual displays for new product launches and seasonal promotions.• Trained store associates on visual merchandising standards, product presentation techniques, and inventory management best practices.

• Developed and executed comprehensive brand strategies to elevate brand awareness, increase market share, and drive revenue growth.• Managed brand budgets, tracked campaign performance metrics, and provided insights and recommendations for optimization.• Closely working with store and marketing teams to enhance brand

- Developed and rolled out visual merchandising guidelines, ensuring seamless implementation across diverse teams and regions.- Managed seasonal updates and promotional campaigns, delivering engaging customer experiences while maintaining operational efficiency.- Successfully led the visual execution across 10 stores, achieving awards across Easter Europe stores, as best store implementing new concept and brand.