Julia Gordon Email & Phone Number

Chattanooga, Tn, Us

Atlanta Metropolitan Area

Chattanooga, Tennessee, United States

- Clarified brand identity and messaging; thereafter, instituted a cohesive brandstrategy and art direction throughout platforms, resulting in 50% increase inInstagram followers.- Created and deployed design assets forsocial media, print, signage, merchandise,and advertisements. - Corresponded with managers and vendors to define and elucidate project expectations, guidelines, feedback, and progress.- Executed 25+ photo and video shoots in support of visual identity; scheduled and managed photographers and models for 10+ event and product shoots.

- Produced downloadable ‘kits’ purchasable by organizations to support existing marketing efforts, eg. quarterly social media packs; branded event promotion material including print, signage, and HTML email templates.- Coordinated with project managers to refine and streamline project process.

- Concepted and collaborated with Art Director on product design including family holiday kits, brand apparel, illustrative sticker packs, print sets, and playing cards.- Ideated and designed digital assets including illustrative webpage graphics, digital ads, and email headers.- Contributed to the publication and layout design for digital and print curriculum and children's books.- Executed marketing assets including weekly newsletters and sales emails, monthly social media graphics, and digital assets utilized for marketing campaigns across platforms including Shopify e-commerce website, Wordpress blog, app and email.- Implemented email designs with both live and designed text in Hubspot.- Collaborated to templatize routine designs and implement more efficient design systems.