Julia S. Email and Phone Number

Advertising, Brand & Enterprise Digital Content Strategy Team, Corporate Communications

Edison Studio Team, Content & Brand Activation

Content & Brand Activation, SCECorporate Publications, Edison International

Boutique creative consultant focused on crafting brand voices, guiding clients through strategic planning best practices and specializing in product development, digital presence, e-commerce optimization, web design, copywriting and peppy ux microcopy.

In-house creative designer and strategic team member of the Content and Brand Activation team in Corporate Affairs, producing internal and external visual messaging for corporate communicators, leaders of the c-suite, and the CEO’s of Edison International and Southern California Edison.

Creative director overseeing the coordination and execution of a portfolio of national and international brands. Responsible for brand sensitive art direction, UI/UX, tradeshow planning and design, print materials and packaging decisions across multiple product categories including men's, women's, pets', furniture, consumer electronics, and accessories. Hired and led the in-house creative team comprised of photographers, video producers, models, MUAs, and social media specialists. Mentored, set criteria, published standards, and developed brand guidelines.

Head designer and developer of the Lencca brand as well as multiple men’s, women’s, unisex bags and tech accessories product lines. Strong understanding of margins, technical experience from concept into mass production. Experienced in streamlining the manufacturing process while maintaining high standards of quality. Sketch artist skilled in technical file preparation, excelled at communicating with overseas factory partners. Hosted sample revisions, line presentations, developed innovative packaging design. Performed quality assurance checks and planned product launches.Keen eye for branding elements, graphic design, custom hardware development, typography, and product design and fabrication based on brand ethos.

Developed and managed of multiple brands from concept into launch of new product categories. Led strategic plans for brand positioning, new business accounts, budgeting, concept presentations, pricing and promotion schedules. Created and trained teams for new departments. Published agreements, tutorials, standards, presentations, work logs, and catalogs.Served as brand ambassador through tradeshows, and B2B meetings. Established direct buyer relationships internationally.

Led in-house product image development for catalog, website, and promotional marketing. Managed an overseas team of retouch editors, aligning them through brand-sensitive art direction and training.