Julia Leong Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Rosebery, New South Wales, Australia

Developed and executed marketing and communications strategies with the ultimate goal of maximising sales, brand awareness and customer acquisition; whilst evolving and maintaining the brand DNA across all activities. • Managed the marketing calendar to ensure brand activity is aligned across all departments. • Produced and delivered considered, engaging content across multi-channel digital networks, working to deadline and within budget. • Responsible for creative copy and… Show more Developed and executed marketing and communications strategies with the ultimate goal of maximising sales, brand awareness and customer acquisition; whilst evolving and maintaining the brand DNA across all activities. • Managed the marketing calendar to ensure brand activity is aligned across all departments. • Produced and delivered considered, engaging content across multi-channel digital networks, working to deadline and within budget. • Responsible for creative copy and presenting the alice McCALL tone of voice across website, EDMs, social media, advertising and brand documentation with our customer, brand objectives and SEO in mind. • Managed digital marketing strategies including EDM send outs, paid advertising, website content and online blog.• Planned, created and executed content across the brand’s social media channels (Instagram, Facebook, Pinterest, YouTube and LinkedIn) and in line with the brand aesthetic.• Tracked and managed the effectiveness of content across various touchpoints to ensure business objectives are met whilst highlighting key learnings. • Developed and managed the Influencer Marketing strategy locally and internationally ensuring strong, genuine and long-lasting relationships are built with on-brand talent. • Managed and executed retail marketing strategies in order to drive sales and increase customer footfall and database. • Assisted in the planning of brand moments and in-store events to increase brand awareness, customer acquisition and share the brand story. Show less

Rosebery, New South Wales, Australia

Content Creation • End to end coordination of campaign, lookbook & content shoots • Alongside the creative director, creation of content that is in line with the brand vision• Development of content that drives brand awareness & brand identity • Photoshoot production • Liase with & build relationship with external teams (photographers, videographers, model agents, hair & makeup teams, etc.) Social Media Management• Manage & grow social media platforms •… Show more Content Creation • End to end coordination of campaign, lookbook & content shoots • Alongside the creative director, creation of content that is in line with the brand vision• Development of content that drives brand awareness & brand identity • Photoshoot production • Liase with & build relationship with external teams (photographers, videographers, model agents, hair & makeup teams, etc.) Social Media Management• Manage & grow social media platforms • Planning & execution of content across social media platforms • Engaging new followers • Assisting in management of social media advertising campaigns in order to meet revenue targets • Complete weekly reporting on social media performance• Liaise with the Merchandising team on styles to promote in line with sell through % and SOH Digital Marketing • Planning & managing online marketing strategies for weekly eDMs & blog posts alongside relevant seasonal, promotional, retail & online activity • Creating & submitting creative briefs to the in-house graphics team• Copywriting for creative digital content• Assist in planning paid social activity & spend in line with product, brand awareness & retail activity Retail Marketing • Assist in development & execution of retail marketing in order to drive sales & increase our customer database • Planning & execution of in store events, promotions, collateral & visual merchandising Events & Fashion Week • Assisting in planning & executing fashion week shows (local & international)• Planning events with relevant internal & external teams (in store events, showings) • Management of suppliers, freelancers, photographersPR & Showroom (PR & Marketing Coordinator) • In house point of contact for media requests & media appointments • Alongside the creative director, develop & deliver influencer collaborations • Plan & execute VIP dressing & gifting within Australia • Work & liaise with AU, US & UK PR agencies on product loans, gifting & overall strategy Show less

Woollahra

Smack Bang Designs is a boutique branding & design agency, which favours fresh over formulaic and breaks all the rules. With distinctive creative direction, fresh ideas and a zest for originality, SBD helps businesses take their brands to new heights. We offer seamless service and strategically sound, creatively inspiring and drool-worthy designs. Our solutions are driven by stories and ideas that look the business.Responsibilities as Account Manager include: • client… Show more Smack Bang Designs is a boutique branding & design agency, which favours fresh over formulaic and breaks all the rules. With distinctive creative direction, fresh ideas and a zest for originality, SBD helps businesses take their brands to new heights. We offer seamless service and strategically sound, creatively inspiring and drool-worthy designs. Our solutions are driven by stories and ideas that look the business.Responsibilities as Account Manager include: • client relations• client meetings • project management • attending / delivery of meetings with clients• working as part of a team including the ability to lead and manage• offering top level of customer service• briefing & management of graphic designers • ensuring exceptional work is delivered on time, on brief & on budget• management of web design & development• developing & maintaining timelines• prioritising tasks, meeting deadlines accurately with attention to detail • liaising with developers (& third party companies) • managing the portfolio of accounts• developing trusted relationships with key accounts• developing new business• upselling & cross selling• devising systems where needed to maximise current system efficiency• generating monthly reports to gauge productivity & efficiency• generating cost estimates & invoice receivables Show less

Woollahra

Moss & Spy is an Australian designer label that draws on the elusive and empowering balance of femininity, strength & elegance. Established in 2004, the label was born from the creative director's want to create a label that had European style but fitted into the Australian way of life. Responsibilities as PR, Marketing & E-Commerce Assistant included:• sales & marketing • public relations • graphic design • social media management & content creation / image… Show more Moss & Spy is an Australian designer label that draws on the elusive and empowering balance of femininity, strength & elegance. Established in 2004, the label was born from the creative director's want to create a label that had European style but fitted into the Australian way of life. Responsibilities as PR, Marketing & E-Commerce Assistant included:• sales & marketing • public relations • graphic design • social media management & content creation / image sourcing (Instagram & Facebook)• eCommerce / managing the online store• website content creation (homepage design, banner design)• website content & product uploads• online store merchandising• design, build & testing of weekly EDMs • picking / packing of online orders• processing online returns / exchanges• e-boutique customer service• assisting in the styling & running of photo shoots• personal assistant to the director • dealing & liaising with wholesalers • entering in store orders • general office administration Show less

Edgecliff

• customer service • office administration • phone and communication skills • cash management • client liaison • building client relationships

Bondi Junction

• customer service • visual merchandising • welcoming and advising customers • handling payments / cash management • implementation of company policies and procedures • stock control • budget control

Bondi Beach

Diploma In Fashion Business

Bachelor Of Visual Communications, Design And Visual Communications, General

Education record