Creation of long-term product retail strategy & annual promotion strategy for RX and OTC portfolio• Merchandising strategy development: POSM set, planograms, FF KPIs setting and tracking• HCP specialist’s education: printed & digital instruments, F2F visits, professional portals, off-line educational programs for Pharmacy chains pharmacists Achievements:• Developed a new MCC tool to increase share of voice among pharmacists - an edutainment portal "Pharmacy on duty" based on persona portrait, focus groups, latest trends in getting information, Pfizer coverage targets, portfolio communication platform was implemented as of Sept’17 as a part of PEH brands retail and GTM strategyo A new share of voice instrument provides all types or relevant content approach such as “Pharmacy novel” with PEH portfolio integrations; edutainment on-line time-killing games, product library, eventso Project acquisition instruments: F2F visits and educational events, Digital pilot via social media and specialized portals RLS/Vidal, acquisition e-mailings: open rate ~35%, retention e-mailings: open rate ~41%, 4056 registrations Q’4 KPI achieved as of Nov’30 2017• Defined new opportunities for products growth: MCC tools, education, digital activation, non-standard activation approach (vloggers, beauty boxes, cash-back services)• Initiated and implemented a negotiation took-kit for KA negotiation campaign (company presentation, merch. standards and guidelines, recommended set of POSM, planograms)- Responsible for Rx and OTC products (f.e. Diflucan, Viagra, e.t.c.) with over 60% of current PEH portfolio

Responsibilities:• Took an active part in developing the new RTM for a common organization• Defined a model for a common organization (principals, org.structure, budget, job descriptions, assessment process, staff reduction principles and timelines)• Developed Coverage/Frequency/Call concept with sales targets, KPIs, responsibility split, compensation (Mass & Pharma)• Identified redundant capabilities to optimize cost (including level of trade spend, channel/category price-waterfall)• Identified growth opportunities (Mass&Pharma) for new products launches, new channel development options, sales gaps and opportunities in distribution model, price policy, product-mix, e.t.c)• Was responsible for integrating Medcom annual operating plans; quarterly and monthly forecasting by channel/category/brand in Mass channelAchievements:• A new role reporting to Sales Director, representing sales&marketing in developing the best operating model of RB acquisition of Medcom company and its implementation by cross-functional team leadership that consisted of HR, Finance, Sales, Marketing, Research key contact persons• Was responsible and developed a transition solution to have a smooth period in KA contracts, supply operations, personnel, budget, time-lines via managing a transition CPS• Identified and implemented growth opportunities in new for RB channels Petrol stations and Food Kiosks as well as initiated, negotiated and took part in signing the contract with Megapolis distributor. Channel on-top gross sales +11%• Prepared 2020 market/categories/channel forecasting plan for a common organization including new categories (Nutritionals pregnancy tests, plasters, ovulation tests, gloves), new channels proposal (Petrol stations and Food kiosks), gaps coverage plan development (distribution gap, product mix, channel approach)

• Was responsible for TOP brands in pharma portfolio (over 50% share in sales).• Developed and implemented annual promotional plan in line with strategic sales plan, brand strategies and brand activity plans in order to achieve the company’s market, volume and channel objectives• Developed Sales KPIs for Field Force bobus scheme to ensure best execution and effective communication • Provided trade marketing tools to ensure successful launch / re launch all company’s NPD’s / EPD’s: distribution and promotion targets, trade argumentations, placement guidelines, POSM materials and product trainings• Identified the growth opportunities and implemented multi-brand campaign "Cold & Flue" (average monthly growth +9%, TOP products in promo, shopper education campaign, innovative POSM solutions developed)• Developed and implemented RB Brands education for both sales and pharmacy specialists (based on promotional cycle needs and targets, as well as educational events for KAs)• Identified shopper marketing budget needs on monthly and yearly basis with efficient management • Manage the team of 1 executive

•Responsible for Malyutka brand (#2 in value, #1 in volume) on national level.•Determine categories/brands development opportunities in the assigned channels, TM plans alignment with sales team and brand marketing (cycle planning process), leading the implementation•Implemented a "Malyutka Pre-heart" campaign - best-practice project: promo-packaging, TV and digital campaign, call-center, shopper campaign, gift-for-purchase (~1,2 mio packs in promo = 62% of monthly volume; promo budget: over 13 mio rur; aver. monthly uplift of 19%; incremental sales: 108270 kilos / 33,5 mio rur; off-take increase from 32,7 to 38,3, SOM dynamics: from 18% to 20,6) •Developed and implemented a vertical distribution growth project with 74 regional KAs (3528 POS, aver.monthly sales of 77,5 mio rur, project sales uplift of 52,2 mio rur per 9 months, cereals category growth: from 16,2 to 21,6 average SKUs number, Milks: from 20,8 to 25,3)•Initiated and developed co-packing projects as well as permanent process as a best practice for Malyutka NPDs•Initiated and managed a trade-marketing KPI within sales team' bonus scheme•Initiated and launched tailored SKUs for Magnit as well as special assortment strategy in the channels•Delivered MT channel strategic plans, cycle activities, channel vision, objectives, activation tasks, KPIs, budgets•Introduced and implemented activation plans' calendars with NKAs and TOP 75 LKAs including national and tailored schemes •Initiated and developed a "baby universe" category project with Magnit •Developed new approach in category navigation for TOP-KA based on managed shopper research in the assigned channel•Managed on monthly and quaterly basis channels' score-cards: profitability, performance, category & market trends, shoppers' overviews, recommendations, nest steps plans to fulfill channels' KPIs as well as category targets •Initiated and managed monthly KA listing plan with tailored action steps to support listing in key accounts

• Was responsible for the territory as of South Volga to Far East (~40% share in sales)• Developed and implemented a regional operational TM plan according to the contract and commercial strategy of the region • TM budgeting according to region needs in POSM and trade activities in order to fulfill commercial contract • Leading the POSM optimization project (local suppliers' inspection, prices validation, POSM portfolio validation)• Managed SLOB and BBD products initiatives: P&L calculation, budget validation, sales schemes, Sales Reps targets)• Managed national and local cross-promo activities• Regional/Territory Trade Marketing Specialists management (5 specialists, 2 POSM assistants)• Develop, implement and evaluate national promo activies including 1+1 ascheme and co-packing prolects• Develop and implement local trade and motivation activities • Introduced a P&L mock-up and anaysis approach • Coordinate POBM delivery and split, inventory control at regional warehouses

• Was a part of Foodsolutions marketing team managing trade marketing responsibilities alone• Dveloped and executed annual Marketing Activation plan for the whole portfolio• Defined Trade/Consumer promotion strategies for the assigned category & create efficient promotion schemes which will lead to sales volume up-lift of the promoted product categories• Prepared high quality promotions evaluations with deep analysis of impact on sale• Managed the efficient utilization of Activation budget, to ensure its proper control. To ensure that company cost savings policies and practices are applied and are adhered to in a course of a day to day activity, demonstrating best judgement (cost effective) on company’s expenditures – along the lines of Company requirements • Developed POSm/ gifts and other activation materials with third party Agencies & control their production & distribution• Liased with trade press & give the required input into the trade press articles, digital portals • Performed regular visits to customers; to identify, evaluate & communicate trade channel and consumer perspective; to provide performance analysis to sales team• Brand Development and Innovation: actively participate in execution of 8Q plan for Unilever Foodsolutions Project managemen.• Identified category/brand specific priorities to field sales force with KPIs setting on monthly and quartely basis as well as developing motivation schemes for Unilever and distributors' sales force• Implemented consumer promos with retail KAs • Implemented cross-promo initiatives with distributors as well as other producers

• Develop POSm/ gifts and other activation materials with third party Agencies & control their production & distribution• Create & supply Sales Force with activation materials & gifts• KAs promo budget management and validation• KAs support in terms of promo materials supply, promo-plans validation, payments• Wholesale incentive promos management