Julia Liu Email and Phone Number

Consulting / Fractional CFO for venture-backed consumer, healthcare, and technology companies. Focused on driving growth and profitability. Current and past engagements include:- MiLa (modern Chinese food brand), backed by Stripes and Imaginary Ventures- Maisonette (marketplace for children's apparel), backed by NEA, G Squared, and Thrive Capital- Parsley Health (digital holistic medical practice), backed by Kinnevik, White Star Capital, and FirstMarkAreas of expertise:- Functional: finance, operations, building high-performing teams and scaling businesses efficiently- Business models: subscription, direct-to-consumer, some B2B2C- Industries: telemedicine & digital health, beauty, food

Acting CFO during 6 year tenure as revenue grew from $4M to >$200M, valuation grew 25x through Series C and D, headcount grew from 30 to 800, and business reached profitability. Acting COO and CFO during first 4 years. Reported to CEO and member of Exec team. Teamed with CEO to raise >$100M of venture capital and venture debt. Built and scaled finance team (team of 20 across FP&A, accounting, bizops, tax, data, and systems) and vertically-integrated operations teams (supply chain, in-house production & fulfillment, medical operations, customer support, people/HR, product development, real estate). Curology provides prescription skincare custom-formulated for your skin and shipped directly to your door. We employ a team of 100+ dermatology medical providers and provide personalized skincare products.Backed by Forerunner Ventures, Acme Capital, Advance Venture Partners, IVP, and Anthos Capital.

I led business operations, data science & analytics, and delivery operations. I focused on high priority growth and profitability initiatives, collaborating closely with the logistics, product / engineering, marketing, and culinary teams. Projects included- Led restructuring of delivery operations to improve efficiency and margins- Identified and prioritized new markets for geographic expansion- Identified optimal menu mix to improve purchase conversion and minimize waste- Built business operations and data science teamsMunchery was a vertically-integrated online restaurant with a mission to make real, wholesome food convenient and accessible. At its peak, Munchery operated in San Francisco, New York, Los Angeles, and Seattle. Munchery's chefs prepared thousands of meals every day in its centralized kitchens and Munchery's fleet of drivers and bikers delivered the meals during a pre-scheduled delivery window or on demand.Backed by Menlo Ventures and Sherpa Capital. Raised >$100M through Series C.

Partnered with the Hardware team and Square Appointments team. Joined pre-IPO.

Advised clients on mergers, acquisitions, equity and debt offerings. Worked in both the Healthcare group and the Financial Institutions group.